Press release
Adobe Firefly Services and Custom Models Unlock On-Brand Content Production at Scale with New Capabilities
Adobe Firefly Services APIs will support a wider range of content types including video and 3D, and power the new Firefly Creative Production offering which
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe Firefly Services APIs will support a wider range of content types including video and 3D, and power the new Firefly Creative Production offering which provides a simple no-code interface to streamline repetitive tasks and enhance productivity.\n\n\nCustom Models in Adobe GenStudio for Performance Marketing provides marketers with seamless access to pre-trained models for creating high-quality, on-brand images.\n\n\nLeading businesses and agencies including Accenture, Dentsu, Henkel, IPG Health, Tapestry, Monks, PepsiCo/Gatorade, Publicis, Stagwell and The Estée Lauder Companies are leveraging Adobe Firefly offerings to optimize digital marketing campaigns, enhance creative output and accelerate content production.\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq: ADBE) announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet the skyrocketing demand for personalized content across channels such as social media, e-commerce and mobile.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318636600/en/\nFirefly Services – a collection of creative and generative APIs and services for enterprises – now supports even more content types with the addition of video and 3D as businesses increase the production of multimedia. The new Firefly Creative Production, powered by Firefly Services, delivers a no-code interface to handle repetitive content production tasks – supporting major media types. Additionally, Custom Models now integrates directly into Adobe GenStudio for Performance Marketing, making it seamless to scale on-brand content for advertising. Adobe’s innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.\n\nLeading businesses and agencies, including Accenture, Dentsu, Henkel, IPG Health, Tapestry, Monks, PepsiCo/Gatorade, Publicis, Stagwell and The Estée Lauder Companies, have been working with Adobe Firefly...