Press release
Adobe Firefly Now Powers First Groundbreaking Generative AI Capabilities in Adobe Illustrator
Adobe Illustrator now includes cutting-edge Adobe Firefly powered Generative Recolor, which magically accelerates color variation development in graphics for
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe Illustrator now includes cutting-edge Adobe Firefly powered Generative Recolor, which magically accelerates color variation development in graphics for ads, online content, packaging and more\n\n\n\nRapidly following Firefly-powered Adobe Photoshop and Adobe Express releases, Illustrator is the latest Creative Cloud application to benefit from Adobe’s advanced generative AI technologies\n\n\n\nPhotoshop users have generated over 150 million images in just three weeks using the new Generative Fill feature powered by Firefly\n\n\n\n LONDON--(BUSINESS WIRE)--\nToday, at MAX London, Adobe (Nasdaq:ADBE) unveiled Generative Recolor (beta), the first integration of Adobe Firefly in Adobe Illustrator, enabling designers to quickly experiment with colors using simple text prompts. The new release advances Adobe’s vision of empowering creators of every skill level with Firefly as a creative co-pilot, bringing their visions to life at the speed of imagination.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230613378773/en/\nLeveraging Firefly, Adobe’s family of creative generative AI models, to automate and iterate previously manual and tedious processes, the beta release of Generative Recolor magically transforms colors in vector artwork like never before. Previously, brands created color variations manually every time they developed new packaging, rethought logo color options before a rebrand or redesigned their websites; now, with Firefly-powered assistance, designers will be able to dramatically accelerate time-consuming color processes, freeing their time for more creative and less tedious tasks.\n\n\nAdobe has pioneered numerous AI innovations for more than a decade, introducing hundreds of Adobe Sensei intelligent features across Creative Cloud, Document Cloud and Experience Cloud. Firefly, which launched in March, initially focused on the generation of images and text effects. Firefly became one of the most successful beta launches in Adobe history, with Photoshop users having created over 150 million images in just three weeks using the new Firefly-powered Generative Fill feature.\n\n\n“Adobe Illustrator is the tool behind many of the world’s most iconic designs, from brand logos to product packaging,” said Ashley Still, senior vice president, digital media...