Press release
Adobe Firefly Delivers Creator-Focused, Commercially Viable Generative AI to Millions
Adobe Firefly is one of the most successful beta launches in company’s history; 70+ million images generated in first month Firefly is the most

About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe Firefly is one of the most successful beta launches in company’s history; 70+ million images generated in first month\n\n\n\nFirefly is the most differentiated generative AI service that generates commercially viable, professional quality content\n\n\n\nAdobe and Google bring Firefly to Bard by Google with Content Authenticity Initiative’s (CAI) Content Credentials\n\n\n\nCAI open-source tech to bring transparency to images generated through Firefly-Bard integration as CAI surpasses 1,000 members; Universal Music Group (UMG), Stability AI and Spawning.ai join as newest members\n\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq:ADBE) showcased the incredible momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative. In the first month since Adobe’s Firefly beta launch, creators made it one of the company’s most successful betas ever and generated more than 70 million images with capabilities such as text-to-image, vector re-coloring and text effects, with more coming in the weeks ahead. Adobe developed Firefly, a new family of creative generative AI models, with its AI ethics principles of accountability, responsibility and transparency, enabling Firefly models to be both creator-focused and safe for commercial use.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230510005412/en/Google Bard x Adobe Firefly Image (Graphic: Business Wire)\nAdobe and Google are partnering to bring Firefly to Bard, Google’s experimental conversational AI service, with the ability to continue the creative journey further in Adobe Express. In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities. With the new Bard by Google integration, users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly generated images directly in Bard and then modify and use them to create designs via Express.\n\n\nAdobe and Google are approaching this partnership through a creator-focused lens. Adobe will use the Content Authenticity Initiative’s (CAI) open-source Content Credentials technology to bring transparency to images generated through this integration. This partnership will del...