Press release
Adobe Brings World’s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth
Comprehensive solution connects Adobe Experience Cloud and Adobe Creative Cloud, empowering brands to drive efficiencies and major cost savings while
About this update from Adobe Inc.
[{"type":"text","content":"\n\nComprehensive solution connects Adobe Experience Cloud and Adobe Creative Cloud, empowering brands to drive efficiencies and major cost savings while delivering personalization at scale\n\n\n\nSolution adds Adobe Firefly for Enterprise to accelerate content creation, offering a creative generative AI solution designed to be commercially safe\n\n\n\nTop European brands, consulting firms and agencies adopt solution to transform content operations\n\n\n\n LONDON--(BUSINESS WIRE)--\nToday, at Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – Adobe (Nasdaq:ADBE) announced enhanced features for its Content Supply Chain solution and showcased strong momentum among European customers and partners. Adobe’s solution, which connects Adobe Experience Cloud and Adobe Creative Cloud applications to deliver personalized customer experiences and drive experience-led growth, now includes Adobe Firefly for Enterprise, accelerating content creation with the market’s only commercially safe creative generative AI solution.\n\n\nAdobe’s Content Supply Chain solution improves the end-to-end process of producing and delivering content to fuel effective customer experiences. At most organizations, the content supply chain is a web of disconnected workflows and systems that often break down, challenging teams faced with rising content demands. As a result, many brands are paying spiraling costs, missing revenue opportunities and dealing with team burnout, while struggling to deliver engaging customer experiences that drive real business impact.\n\n\n“As demand for content continues to surge, Adobe is the only company with the expertise and portfolio to connect the end-to-end content creation and delivery process for optimized performance,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “We’re excited to bring our unique Content Supply Chain solution to European customers, empowering them to deliver personalized experiences that translate to substantial business value.”\n\n\nThe world’s largest brands trust Adobe to help them create and deliver engaging content and customer experiences. Accelerated by Firefly and new Adobe Sensei GenAI services, Adobe alone provides the full range of industry-leading creative and experience applications, integrations and services necessary t...