Press release
Adobe Brings Firefly and Express to Enterprises
New Enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organizations Firefly
About this update from Adobe Inc.
[{"type":"text","content":"\n\nNew Enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organizations\n\n\n\nFirefly will be available to all employees across an Enterprise to generate and distribute on-brand content quickly and easily\n\n\n\nNew Firefly for Enterprise is Adobe’s generative AI offering that is designed to be commercially safe\n\n\n\nAdobe plans to enable businesses to be able to custom train Firefly with their own branded assets, generating content in the brand’s unique style and brand language\n\n\n\n LONDON--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – with a powerful, new generative AI offering that brings Adobe Firefly and Adobe Express to enterprises around the world. Firefly for Enterprise is designed to address the surging demand of digital content at scale and help enterprises streamline and accelerate content creation while optimizing costs. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate beautiful, on-brand, ready-to-share content that can be seamlessly edited in Express or Creative Cloud.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230608005347/en/\nAcross nearly every business function today, the need to create compelling content for internal and external audiences has skyrocketed. For creatives, marketers, product managers, sales teams and many other roles to do their jobs successfully, individuals must keep pace with content required for communicating and collaborating with internal stakeholders, as well as for enterprise customer engagements and personalization initiatives. Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications like Photoshop and Illustrator as well as Experience Manager, the world-class CMS solution.\n\n\nDesigned to be commercially safe, this new offering will bring generative AI image creation and editing capabilities to millions of enterprise users who will be able to modify images in Creative Cloud, Express and Experience Manager. Users can also create standout content with inspiration from Express’ beautiful, high-...