Press release
Adobe Brings AI Agents to Adobe Experience Cloud for Businesses to Deliver on the Promise of a Unified Customer Experience
Adobe announced new capabilities in Adobe Experience Cloud that will leverage AI agents to deliver highly personalized and seamless customer experiences
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe announced new capabilities in Adobe Experience Cloud that will leverage AI agents to deliver highly personalized and seamless customer experiences across every touchpoint.\n\n\nA new AI-first module in Adobe Journey Optimizer will enable businesses to identify high-impact opportunities and optimize omnichannel performance, and a new Adobe Experience Manager offering will drive web performance through automated issue diagnosis and recommendations.\n\n\nAdobe introduced innovations for enterprise B2B teams, including AI agents for account orchestration, AI-powered content creation and actionable customer journey insights.\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced new Adobe Experience Cloud offerings for businesses to deliver customer experiences that are differentiated and highly personalized across every touchpoint. Providing a seamless, unified customer experience is key to driving and building brand loyalty in a competitive environment, but businesses are challenged with disjointed workflows across data, content and customer journeys.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318232921/en/Adobe Journey Optimizer\nAdobe unveiled powerful capabilities that deliver actionable and comprehensive data insights through purpose-built AI agents that power a unified customer experience, with tools to orchestrate engaging experiences across different channels. These innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. This comes to life in Adobe Experience Platform, which brings together customer experience data, CX language models and AI Agent orchestration. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.\n\n\"Delivering a unified customer experience requires a much more agile and streamlined operation that solves real customer pain points, which can often be resource and time constrained,” said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. “Adobe is unique...