Press release
Adobe Announces All New AI-Powered Creative Cloud Release
Firefly-powered generative AI capabilities now natively integrated into Photoshop, Illustrator and Adobe Express New Firefly standalone web application and
About this update from Adobe Inc.
[{"type":"text","content":"\n\nFirefly-powered generative AI capabilities now natively integrated into Photoshop, Illustrator and Adobe Express\n\n\n\nNew Firefly standalone web application and Adobe Express Premium now part of Creative Cloud plans\n\n\n\nCreative Cloud, Firefly and Express Premium plans now include Generative Credits\n\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq: ADBE) unveiled an all-new, AI-powered Creative Cloud release with the commercial availability of its generative AI capabilities natively integrated throughout Adobe Creative Cloud in apps like Photoshop and Illustrator. Adobe also unveiled Adobe Express Premium and the new Adobe Firefly web application as well as new AI-driven features in Premiere Pro and After Effects, putting more creative power in the hands of users to experiment, ideate and create in completely new ways.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230913416295/en/(Photo: Business Wire)\nSince launching the beta of Generative Recolor in Illustrator and Text to Image and Text Effects in Adobe Express, over two billion Firefly-powered generations were created. These capabilities are now generally available to all free and paid Creative Cloud members.\n\n\nStarting today, Creative Cloud paid plans now include the new Firefly web application, a playground for exploring AI-assisted creative expression and Express Premium, the all-in-one creativity app with new generative AI Text to Image and Text Effects features. Firefly powered effects in Adobe Express make it seamless to import, edit and sync assets across applications, quickly make social media videos and posts and resize creations, all while empowering teams to create on-brand content at scale.\n\n\n“AI innovation is most powerful in the hands of creators,” said Ashley Still, senior vice president, Digital Media at Adobe. “We’re entering into a new era of creativity for all, with AI built into the fabric of creative workflows across our Creative Cloud applications and the promise of new creative magic with Firefly and Express.”\n\n\nAdobe also introduced a new credit-based model for generative AI across all offerings via Generative Credits, tokens that enable customers to turn a text-based prompt into image and vector creations in Photoshop, Illustrator, Express and Firefl...