Press release
Adobe and Runway Partner to Deliver the Next Generation of AI Video for Creators, Studios and Brands
Multi-year strategic partnership brings together Runway’s innovative video models with Adobe’s industry-leading creative tools to power the next generation
About this update from Adobe Inc.
[{"type":"text","content":"\n\nMulti-year strategic partnership brings together Runway’s innovative video models with Adobe’s industry-leading creative tools to power the next generation of AI-driven video workflows for creators, Hollywood studios, streamers, media companies, brands and enterprises\n\n\nAdobe will be Runway’s preferred API creativity partner, offering creators exclusive early access to Runway’s new models – starting with Runway’s Gen-4.5 which is now available in the Adobe Firefly app\n\n\nAdobe and Runway will collaborate to develop specialized AI capabilities for professional video workflows that will be exclusively available in Adobe applications starting with Adobe Firefly\n\n\n \n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nAdobe (Nasdaq: ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced today a multi-year strategic partnership with Runway. The partnership brings together Runway’s generative video technology and Adobe’s industry-leading creative tools, trusted by creators and brands to define the next generation of AI-powered video workflows. Adobe will be Runway’s preferred API creativity partner, enabling Adobe to provide its customers with early access to Runway’s latest models, including Runway’s new Gen-4.5, which is now available for a limited time exclusively in Adobe Firefly – the all-in-one creative AI studio – and on Runway’s platform. The two companies will collaborate to develop new AI innovations that will be available exclusively in Adobe applications, starting with Adobe Firefly.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251218643834/en/Adobe announced today a multi-year strategic partnership with Runway, bringing together Runway’s generative video technology and Adobe’s industry-leading creative tools.\n“As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands o...