Business
Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows
Adobe will use NVIDIA’s advanced computing technology and libraries to deliver the next generation of foundational Adobe Firefly models that offer
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe will use NVIDIA’s advanced computing technology and libraries to deliver the next generation of foundational Adobe Firefly models that offer best-in-class precision and control for creativity and marketing pipelines.\n\n\n\nAdobe and NVIDIA will collaborate to deliver breakthrough agentic creative and marketing workflows for content, campaign and production speed.\n\n\n\nAdobe will build a cloud-native, brand identity-preserving 3D digital twin solution purpose-built for marketing, built on NVIDIA Omniverse libraries.\n\n\n\nAdobe Firefly Foundry to integrate NVIDIA’s advanced computing and AI technologies to power enterprise‑grade custom AI that delivers commercially safe content at scale.\n\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nGTC—Adobe and NVIDIA today announced a strategic partnership to accelerate AI-powered creation, production and personalization, including delivering the next generation of foundational Adobe Firefly models and agentic workflows.\n\n\nThe partnership will bring together Adobe's creative and marketing workflows, models and technology and NVIDIA's open models, libraries, research and accelerated computing, as demand for content continues to surge and generative AI reshapes creative and marketing workflows.\n\n\nThrough this partnership, Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver best-in-class creative precision and control for creativity and marketing pipelines. The models will be built on NVIDIA’s advanced computing technology and tap into NVIDIA CUDA-X™, NVIDIA NeMo™ libraries, NVIDIA Cosmos™ open models and NVIDIA Agent Toolkit software to enable the interactive, high-quality creation customers expect.\n\n\n“Content creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI,” said Shantanu Narayen, chair and CEO, Adobe. “As AI transforms how marketing teams and media and entertainment studios work, Adobe and NVIDIA will bring together our Firefly models, CUDA libraries into our applications, 3D digital twins for marketing, and Agent Toolkit and Nemotron to our agentic frameworks to deliver high-quality, controllable and enterprise-grade AI workflows of the future.”\n\n\n“AI is giving every industry the ability to redefine what...