Press release
Adobe Advances Metaverse With Powerful New 3D and Immersive Experiences
Substance 3D applications surpass 100% year-over-year (YoY) growth, demonstrating strong demand New Substance 3D releases include native Apple M-series chips
About this update from Adobe Inc.
[{"type":"text","content":"\n\nSubstance 3D applications surpass 100% year-over-year (YoY) growth, demonstrating strong demand\n\n\nNew Substance 3D releases include native Apple M-series chips support for Painter, Designer, Sampler\n\n\nHugo Boss, Salomon and other leading brands use Substance 3D to deliver immersive experiences\n\n\nAdobe expands access to Substance 3D to students and teachers worldwide free of charge\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nAdobe (Nasdaq:ADBE) today announced major updates to Adobe Substance 3D – a suite of tools and services that support 3D content creation from the beginning to the end of your project – expanding on the tools’ extensibility and performance. Updates include a 3D Materials SDK for developers, powerful new plugins and native Apple M-series chips support for Painter, Designer and Sampler. The company also previewed innovations from Adobe Research focused on new ways to design, create and deliver engaging and realistic immersive experiences, and showcased how leading brands are using Substance 3D tools to build unique customer experiences. Additionally, Adobe announced that Substance 3D applications will be free to teachers and students worldwide.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220614005468/en/Automation Toolkit (Photo: Business Wire)\n“Smart brands are getting ‘metaverse-ready’ by growing their 3D and immersive content creation capabilities. That means that creative artists with expertise in 3D have a wealth of opportunities,” said Scott Belsky, chief product officer and executive vice president of Adobe Creative Cloud, speaking at a customer event in Paris. “These innovations provide new superpowers to the rapidly growing number of creative people using Substance 3D.”\n\nSubstance 3D Collection for Powering 3D and Immersive Experiences\nThe growing importance of 3D and immersive content has contributed to strong demand for Substance 3D tools across gaming, entertainment and e-commerce industries. 3D content creation also continues to grow into a core skill for creative professionals as more brands prepare for the metaverse and other immersive experiences. Substance tools have seen a strong 100% YoY growth, with now hundreds of thousands of monthly active users.\n\nAdobe announced multiple updates across the Substance 3D Col...