Press release
Adobe Adds Powerful New Sensei GenAI Services Across Experience Cloud To Accelerate Profitable Growth for Enterprises
Adobe Sensei GenAI provides a co-pilot for marketers and other customer experience teams to boost productivity and reimagine customer experience management
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe Sensei GenAI provides a co-pilot for marketers and other customer experience teams to boost productivity and reimagine customer experience management\n\n\n\nLeveraging multiple large language models within Adobe Experience Platform, teams can fine tune outputs and create on-brand experiences that drive wide-scale personalization\n\n\n\nNew Sensei GenAI services are now available in Adobe Experience Cloud applications including Customer Journey Analytics, Adobe Experience Manager, Adobe Journey Optimizer and Marketo Engage\n\n\n\n LONDON--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by announcing powerful generative AI innovations in Adobe Experience Cloud, the world’s leading customer experience management solution. Powered by Adobe Sensei GenAI, the new offerings will be natively integrated across Customer Journey Analytics, Experience Manager, Journey Optimizer and Marketo Engage for enterprise businesses to accelerate productivity and personalize customer experiences.\n\n\n“The imperative for brands around the world today is achieving profitable growth, and the combination of driving internal efficiencies and delivering a great customer experience is critical to success,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Generative AI is the great unlock in this equation, and with our latest Sensei GenAI innovations we are delivering organizations a true co-pilot to accelerate and enhance their efforts.”\n\n\nSensei GenAI services leverage multiple large language models (LLMs), including Microsoft Azure OpenAI Service and FLAN-T5, for brands to generate and modify text-based experiences. These services are anchored in Adobe Experience Platform (AEP), which brings an organization’s data and content together under a common language model. This rich data set allows brands to train generative AI models on proprietary customer insights, customizing the output for brand-specific use cases.\n\n\nThe new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobe’s enterprise applications:\n\n\n\nCustomer Journey Analytics with Natural Language Queries: Brands will be able to query their data and answer critical questions about their businesses. Part o...