Business
Aditxt, Inc. Partners with Guthy-Renker Affiliate GRS to Launch Consumer Awareness Campaign for AditxtScore™ to Accelerate Adoption and Revenue Growth
RICHMOND, Va.--(BUSINESS WIRE)-- Aditxt, Inc. (“Aditxt”, or the “Company”) (Nasdaq: ADTX), a biotech innovation company developing technologies focused on
About this update from Aditxt, Inc.
[{"type":"text","content":" RICHMOND, Va.--(BUSINESS WIRE)--\nAditxt, Inc. (“Aditxt”, or the “Company”) (Nasdaq: ADTX), a biotech innovation company developing technologies focused on mapping and reprogramming the immune system, today is announcing a multiyear partnership with GRS, an affiliate of marketing powerhouse Guthy-Renker, LLC (“Guthy-Renker”). This partnership will focus on building awareness and visibility among consumers and healthcare providers for the AditxtScore™ Immune Monitoring Platform. Aditxt plans to work with GRS to produce and subsequently air AditxtScore™ TV commercials in order to help set the stage for an intended AditxtScore™ rollout to medical offices, pharmacies, laboratories, and employers nationwide.\n\n\"AditxtScore™ is the right technology at the right time. Our first application, AditxtScore™ for COVID-19, delivers timely reports on vulnerability & immune status to SARS-CoV-2 and its known variants, giving consumers and their physicians the data they need to make informed health decisions for themselves and their families. The AditxtScore™ immune monitoring center in Richmond, VA is now fully operational, and is designed to support increased demand for our products and services. The Aditxt team is thrilled to be working with GRS on the production of TV spots and marketing campaigns for AditxtScore™. Based on Guthy-Renker’s decades-long track record in direct marketing, GRS has proven that they understand what is required to help build a sustainable brand, and we believe this partnership is a great opportunity to introduce AditxtScore™ nationally,” said Amro Albanna, CEO and Founder of Aditxt.\n\n\"AditxtScore™ is designed to provide a more detailed profile of the immune system, allowing individuals to understand, manage, and monitor their immunity profiles,” said Boris Shimanovsky, President of GRS. “We believe AditxtScore™ will fundamentally change what we know about immune health, and we’re excited to partner with the Aditxt team and help bring transparency and customer empowerment to an industry requiring both.\"\n\nAbout Guthy-Renker\n\nGuthy-Renker (www.guthy-renker.com) is one of the world's largest and most respected direct marketing companies. Since 1988, Guthy-Renker has produced TV creative for quality products in the beauty and wellness categories. Known for its award-winning productions and marketing campaigns...