Business
Xenia Receives $12 Million Series A Investment from PSG, Bringing AI to Daily Frontline Operations
CHICAGO, November 18, 2025--Xenia, an AI-Powered Operations Software for multi-location organizations today announced a $12 million Series A investment from PSG, a leading growth equity firm that specializes in partnering with software and technology-enabled services companies to help navigate and capitalize on transformational growth. The funding follows PSG’s first investment in Xenia in 2021 and marks a pivotal step in Xenia’s mission to bring AI capabilities to frontline & HQ teams that keep

About this update from Adidas Ag
[{"type":"text","content":"Funding to support expansion of frontline AI and drive category leadership in the multi-location operations landscape.","length":118,"tagName":"p","attribs":{}},{"type":"text","content":"CHICAGO, November 18, 2025--(BUSINESS WIRE)--Xenia, an AI-Powered Operations Software for multi-location organizations today announced a $12 million Series A investment from PSG, a leading growth equity firm that specializes in partnering with software and technology-enabled services companies to help navigate and capitalize on transformational growth. The funding follows PSG’s first investment in Xenia in 2021 and marks a pivotal step in Xenia’s mission to bring AI capabilities to frontline & HQ teams that keep multi-unit businesses running.","length":552,"tagName":"p"},{"type":"text","content":"Xenia currently powers operations across leading operators including Dave’s Hot Chicken, Adidas, Huck’s, Refuel and H&S Energy. Customers using Xenia have reported experiencing benefits such as risk management, time savings and tech stack consolidation.","length":257,"tagName":"p"},{"type":"text","content":"Xenia delivers a comprehensive solution: AI native work execution & compliance software in a mobile-first platform designed specifically for multi-location environments that enable brands to turn insights into execution, ensure compliance, and enable frontline productivity. Xenia’s platform seeks to align every level of operations in a single tool and creates a truly connected workforce with cross functional usage across operations, compliance, HR, facilities and IT.","length":475,"tagName":"p"},{"type":"text","content":"Xenia CEO Kumeil Hosain said, "We started Xenia with the vision that frontline workers deserve modern software, and AI has presented an immense opportunity to further deliver this to our customers. We believe by being at the pinnacle of the frontline workers’ daily routine mobile, we’re strongly positioned to deliver exponential value with AI to our partners. We’re pursuing category leadership within the multi-unit landscape, focused directly on the food service, convenience and specialty retail markets. We’re tremendously excited with PSG as partners with deep experience investing in our core verticals."","length":622,"tagName":"p"},{"type":"text","content":"Multi-unit operations remain one of the last frontier...