Business
Adhera Therapeutics Selects IQVIA’s OCE Technology Platform to Support Commercial Excellence
Adhera Therapeutics Selects IQVIA’s OCE Technology Platform to Support Commercial Excellence.
About this update from Adhera Therapeutics Inc.
[{"type":"text","content":"\n \n IQVIA™ \n (NYSE:IQV) today announced that Adhera \n Therapeutics Inc. (OTCQB:ATRX) has selected Orchestrated \n Customer Engagement (OCE), IQVIA Technologies’ transformational \n commercial platform, to build its commercial infrastructure and bring \n the company’s specialty drug innovations to patients.\n \n \n OCE accelerates a transformation in commercial engagement for life \n sciences companies by connecting functions, data, insights, and \n activities horizontally to break down silos and provide a holistic view \n of the customer. This gives the company and its clients, a streamlined, \n more valuable customer experience. Adhera Therapeutics will leverage the \n OCE technology platform to deliver more intelligent and actionable \n insight to its commercial teams.\n \n \n “We have confidence that IQVIA’s OCE platform will support our mission \n to develop and commercialize unique pharmaceutical therapies and \n leverage technology to improve patient outcomes,” said Robert C. \n Moscato, Jr., chief executive officer of Adhera Therapeutics. “We wanted \n to provide our sales team and home office users with the leading \n technology to support our current business needs but also have a \n customer relationship management solution that will support our future \n needs as we grow.”\n \n \n Pharmaceutical companies are making IQVIA’s OCE the new commercial \n standard because it is easy to use, enables connectivity across all \n commercial functions, and surfaces actionable insights into marketing \n and sales teams’ workflow. The platform will allow Adhera to start from \n scratch as it builds and strengthens a true commercial infrastructure \n over time.\n \n \n “We are pleased that Adhera will be implementing our OCE technology \n platform,” said Tal Rosenberg, senior vice president, Global Technology \n Solutions at IQVIA. “IQVIA has a proven portfolio of innovative \n technology solutions including CRM specifically designed for life \n sciences. Adhera understands that the value of our new OCE platform is \n its ability to capitalize on this deep industry knowledge. In short, OCE \n helps companies improve their customer engagement model by creating a \n better user experience, connecting all commercial team members, and \n efficiently delive...