Business
Increasing In-Vehicle Automation Leads Consumers to Embrace New Onboard Safety Systems, Xperi Reports
86% are more likely to purchase a vehicle containing a computer vision system that can protect all passengers CALABASAS, Calif.--(BUSINESS WIRE)-- DTS®, a
About this update from Adeia Inc.
[{"type":"text","content":"\n86% are more likely to purchase a vehicle containing a computer vision system that can protect all passengers\n\n CALABASAS, Calif.--(BUSINESS WIRE)--\nDTS®, a global leader in next-generation audio, imaging and sensing technology, and a wholly owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER) (“Xperi”), announced today a new research study that confirms the importance of in-car systems that are able to assess the safety status of vehicle drivers and all occupants (pets/children/passengers) in order to trigger alerts that can prevent dangerous situations. This study was part of a national CARAVAN® survey commissioned by Xperi and conducted by ENGINE Insights.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211117005059/en/(Graphic: Business Wire)\nThe survey found that not only is safety important to 98% of consumers in their vehicle purchase choice, but 86% also reported that their likelihood to purchase a vehicle would increase if it had a safety-focused computer vision system. In addition, the survey revealed that consumers also look for personalization features such as automatically adjusting infotainment, wheel, and chair positions, and more.\n\n“The survey uncovered car owners’ interest (especially Gen Z and Millennials) in a vehicle future made possible by secure in-vehicle computer vision technology that provides increasing personalization of the in-cabin experience. From sensing the vehicle occupant/driver to automatically customizing playlists, lighting, and HVAC systems - to hands-free selfies and pay-on-the-go capabilities,” said Jeff Jury, Xperi SVP and general manager, Connected Car. “The safety benefits for drivers and occupants, especially children, of secure in-vehicle sensing, are profound, and these survey results are testament to that. Supported by global safety legislation, we are focused on innovating computer vision technology to make a safer vehicle experience no matter where in the world car buyers are.” Summing up, Jury says, “At Xperi, the future is now!”\n\nTop Takeaways:\n\n\nYounger Consumers are more likely to purchase a car with a computer vision system\nMillennials (92%) overwhelmingly say that they are more likely to purchase a vehicle model/brand if it has a computer vision system that can detect children/pets left in a ...