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89% of car buyers in U.S. say broadcast radio should be standard in every vehicle
- Major study finds over 80% of consumers are less likely to buy or lease cars without a built-in radio tuner - Consumption of broadcast radio is
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[{"type":"text","content":"- Major study finds over 80% of consumers are less likely to buy or lease cars without a built-in radio tuner\n - Consumption of broadcast radio is significantly higher than for any other form of in-car audio; 91% want access to radio to remain free\n - U.S. car buyers' most desired radio features include voice controls and content information\n\n\nLONDON, Nov. 9, 2021 /PRNewswire/ -- Broadcast radio continues to dominate as the most preferred source of in-car entertainment across the globe, according to a new international study released today by Edison Research. Among the 1,060 recent and prospective car buyers surveyed in the U.S., almost all (89%) say a broadcast radio tuner should be standard equipment in every car, a trend that is consistent across age groups, indicating strong demand among current and future car buyers.\nThe survey also reveals that the availability of radio has a major impact on consumers' vehicle purchasing decisions: 81% of prospective car buyers in the U.S. say they would be less likely to buy or lease a vehicle that is not equipped with a built-in radio tuner.\nThe survey – commissioned by WorldDAB in partnership with Radioplayer and sponsored by the National Association of Broadcasters, Commercial Radio Australia, and Xperi – interviewed those who had recently purchased or leased a new car, or plan to do so in the near future. In addition to the U.S., the survey also conducted interviews among car buyers in Australia, France, Germany, Italy, and the UK.\nWhen considering the most valued standard-fit audio features in a new car, having a broadcast radio tuner ranks highest for prospective car buyers (rated 'important' by 88%), ahead of USB ports (rated 'important' by 85%) and the availability of Bluetooth (rated 'important' by 84%), and well ahead of smartphone mirroring technology (Android Auto is rated 'important' by 65% and Apple CarPlay by 60%). \nDay-to-day consumption of broadcast radio among motorists in the U.S. remains significantly higher than for any other form of audio content. 54% of respondents say they listen to broadcast radio in the car 'frequently', versus 29% for online streaming music services and 19% for CDs. Echoing the usage levels, a clear majority (78%) agree with the statement: \"radio provides a better listening experience in the car than other types of audio sources.\" Res...