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Chaga Mushrooms are Focus of New Line from Etrnl Cosmetics
Chaga Mushrooms are Focus of New Line from Etrnl Cosmetics.
About this update from Active Health Foods, Inc.
[{"type":"text","content":"CEO & Chair of Active Health Foods, Inc., Joe Wallace, announces that the company’s new cosmetics division has secured exclusive access to an unpolluted supply of the superrare, antioxidant-packed fungus; A new class of cosmetics, zinc-free skin tone specific sunscreens, acne treatments and hair restoration products will be powered by ChagaApril 07, 2022 17:56 ET | Source: Etrnl Cosmetics...Los Angeles, CA, April 07, 2022 (GLOBE NEWSWIRE) -- Serial entrepreneur Joe Wallace is now the CEO and Chairman of the Board of Directors at Active Health Foods, Inc. (OTC: AHFD), and he has announced the launch of a new dvision, Etrnl Cosmetics with a primary focus on Chaga mushroom-based, skin and hair products. Chaga is an antioxidant-packed fungus that grows on the bark of birch trees in the cold climates of Alaska, Northern Canada, and Siberia. Sourcing unpolluted supplies is notoriously difficult. “The challenge,” says Wallace, “has been to source the best quality from areas that are unaffected by pollution. Naturally, these areas are far off in the wilderness, and kept highly secret. Our relationships have helped us locate and secure an exclusive supply of Chaga mushrooms from birch bark, which we will harvest in a way that is sustainable, fosters continued growth of the fungus and supports the surrounding community. Lab grown Chaga – currently making up 90% of the world’s supply – has no where near the strength of the specimens from the birch forest we’ve found.”For centuries, Chaga has been used as a folk remedy by people living in northern latitudes to treat various ailments and numerous peer reviewed scientific studies well document its antioxidant properties. Under Wallace, AHFD plans to use the unique properties of Chaga to create a new class of cosmetics, zinc-free skin tone specific sunscreens, acne treatments, and hair care products. Leading industry experts will formulate and market the products, which will be introduced into the marketplace over the coming months. Etrnl Cosmetics’ experts on sustainable Chaga procurement are Tulsy and Prema Ball of Chagit Products Inc. The brothers are also noted television producers of the Bering Sea Gold shows on Discovery. Wallace also announced that Dr. Perry Liu, MD, aff...