Business
Accord Financial Closes Sale of BondIt Media Capital
TORONTO, February 10, 2026--Accord Financial Closes Sale of BondIt Media Capital
About this update from Accord Financial Corp.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":226,"height":282,"url":"https://media.zenfs.com/en/business-wire.com/29a412b61edca2573d7875afd2db1c52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/4kw_Pb3tUNd74hxx13vW9A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTUyNDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/29a412b61edca2573d7875afd2db1c52","width":226,"height":282}},"lazy":false},{"type":"text","content":"TORONTO, February 10, 2026--(BUSINESS WIRE)--Accord Financial Corp. (TSX – ACD) ("Accord" or the "Company") today announced the sale of its 60% interest in BondIt Media Capital ("BondIt"). The sale is an important step in the Company’s plan to divest non-core assets, refinance its debt, and refocus the business on Canada.","length":353,"tagName":"p"},{"type":"text","content":"Gross proceeds of the transaction are $8.9 million (US$6.6 million), comprised of $6.8 million (US$5.0 million) in cash and a $2.2 million (US$1.6 million) minority investment in the acquiring entity, which is a diversified media services company. The minority interest represents less than 10% of the total ownership interests in the acquiring entity. Cash proceeds, net of transaction expenses, will be used to pay down the Company’s primary banking facility.","length":461,"tagName":"p"},{"type":"text","content":""We are pleased to have closed this deal with a well-respected New York-based media investment company. We look forward to seeing BondIt’s founders grow the business to the next level with a strong strategic partner," commented Simon Hitzig, Accord’s President & CEO.","length":281,"tagName":"p"},{"type":"text","content":"Matthew Helderman, BondIt’s CEO commented, "Since Accord’s foundational investment in 2017, we’ve worked closely together to navigate extraordinary industry trends and successfully build scale and market presence in a competitive space." "Through it all, Accord has been a world-class partner," added BondIt co-founder and COO Luke Taylor.","length":359,"tagName":"p"},{"type":"text","content":"As previously disclosed in the Company’s public filings, Accord has been working with financial advisors to pursue a broad range of strategic initiatives to streamline the business and s...