Business
Accenture Strengthens Social and Influencer Marketing Capabilities with Acquisition of Superdigital
NEW YORK, August 19, 2025--Accenture has acquired Superdigital, a U.S.-based social and influencer agency.
About this update from Accenture Plc
[{"type":"image","alt":"Accenture has acquired Superdigital, a U.S.-based social and influencer agency.","displaySize":"","headline":null,"caption":"Accenture has acquired Superdigital, a U.S.-based social and influencer agency.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":251,"url":"https://media.zenfs.com/en/business-wire.com/7ee79ec4b761c7854df8526fd352d0f2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/t6l2KxSi9Ml7DihkGSPm1Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUwMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/7ee79ec4b761c7854df8526fd352d0f2","width":480,"height":251}},"lazy":false},{"type":"text","content":"NEW YORK, August 19, 2025--(BUSINESS WIRE)--Accenture (NYSE: ACN) has acquired Superdigital, a U.S.-based social and influencer agency. Superdigital will join Accenture Song to bolster existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement.","length":316,"tagName":"p"},{"type":"text","content":"Founded in 2013, Superdigital is an award-winning agency known for its highly effective social strategies, community building and content production, particularly across short-form video and platform-native creative. Superdigital’s team of over 40 employees is comprised of creators, strategists and skilled managers who are experts in social fluency, specializing in rapid ideation and agile creative production, all while staying attuned to cultural trends. This acquisition will further enhance Accenture Song’s customer offerings for clients seeking growth and greater relevance.","length":583,"tagName":"p"},{"type":"text","content":"Social media continues to grow as one of the most important channels for chief marketing officers at the intersection of brand building, customer relevance and engagement through communities and performance.","length":207,"tagName":"p"},{"type":"text","content":"Sean Lackey, Accenture Song’s Marketing practice lead for the Americas said: "Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand. Superdigital brings added strength in areas where our client...