Business
Formula E and Google Cloud Announce Multi-Year 'Principal Partnership'
Formula E and Google Cloud today announced a multi-year partnership with Google Cloud, which has been named "Principal Artificial Intelligence Partner" of the ABB FIA Formula E World Championship. At the heart of the partnership is a mission to demonstrate the potential of artificial intelligence (AI) to drive positive impact across Formula E's business operations—everything from running races, to development, and the fan experience.
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[{"type":"text","content":"Google Cloud becomes 'Principal Partner' and 'Principal Artificial Intelligence Partner' of the ABB FIA Formula E World Championship","length":148,"tagName":"p","attribs":{}},{"type":"text","content":"LONDON, Jan. 26, 2026 /PRNewswire/ -- Formula E and Google Cloud today announced a multi-year partnership with Google Cloud, which has been named "Principal Artificial Intelligence Partner" of the ABB FIA Formula E World Championship. At the heart of the partnership is a mission to demonstrate the potential of artificial intelligence (AI) to drive positive impact across Formula E's business operations—everything from running races, to development, and the fan experience.","length":494,"tagName":"p"},{"type":"image","alt":"Google Cloud Logo (PRNewsfoto/Google Cloud)","displaySize":"","headline":null,"caption":"Google Cloud Logo (PRNewsfoto/Google Cloud)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":71,"url":"https://media.zenfs.com/en/prnewswire.com/97b8f4ec7eeaa88aa1b5cead4dba5032"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/KUqxdgjBhqIu25qlAAmiFA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEyNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/97b8f4ec7eeaa88aa1b5cead4dba5032","width":400,"height":71}},"href":"https://mma.prnewswire.com/media/1032194/Google_Cloud_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This multi-year agreement builds on the Official partnership first formalised in January 2025. Google Cloud's significant elevation to "Principal Partner" involves Formula E adopting even more Google Cloud technologies for its business, such as integrating Gemini models across its ecosystem to accelerate performance, deliver faster and more efficient operations, and showcase innovation on a global stage.","length":421,"tagName":"p"},{"type":"text","content":"Partnership built on a strong technology foundation","length":51,"tagName":"p"},{"type":"text","content":"This chapter follows a foundation of collaboration, including Formula E setting the indoor land speed record and pioneering the "Mountain Recharge" project. For the latter, Formula E used Google's AI Studio and Gemini models to map the optimal route for the GENBETA car's mountain descent and helped identify and analyze optimal brakin...