Business
Comfort Launch by Vergence Naturals Exceeds Expectations
Comfort Launch by Vergence Naturals Exceeds Expectations.
About this update from Abattis Bioceuticals Corp
[{"type":"text","content":"\nVANCOUVER, British Columbia, Dec. 11, 2018 (GLOBE NEWSWIRE) -- Abattis Bioceuticals Corp. (the “Company” or “Abattis”) (CSE:ATT) (OTC:ATTBF) is pleased to provide an update on the recent soft-launch of its cannabinoid-infused nutraceutical Comfort (“Comfort”) through the Company’s wholly-owned subsidiary, Vergence Naturals (“Vergence”), on Cyber-Monday, November 26, 2018.\n “The launch was an outstanding success,” according to Logistics Coordinator Mark Taylor of TandT Marketing. “Our goals for the soft launch were to test the ordering, payment and fulfillment systems by opening the e-commerce platform for only a few minutes. The immediate orders from Canadian and USA customers flooded the portal and demonstrated the need for greater bandwidth on both the ComfortByVergence.com and ComfortByVergence.ca e-commerce websites. Because of this, the sites were taken down to be re-tooled and are ready for this year’s holiday shopping season.” Canada One Communications Inc. (“Canada One”), an Abattis media partner, quotes WorkArea.com in selecting Monday as the best day for e-commerce site sales. “The trend is that people shop online more on Mondays. Online shoppers love Mondays. The first day of the typical workweek produces more online retail sales from more shoppers who converted at a higher rate. Mondays generated over 16% of weekly revenue on average. Revenue generated on Mondays is 10% higher than Sunday, the second-best revenue generator.” These statements are supported by Jelly Marketing, a Canadian social media and digital advertising firm located in Vancouver, BC. Jelly Marketing is another media partner for Vergence and Comfort. Jelly manages the Canadian digital advertising and Social Media marketing. “We will use the data collected in the test-window on Cyber Monday to orchestrate a full digital and social media blitz for Comfort on the ComfortByVergence.ca website beginning on Monday, December 10.” The orders for Comfort were predominantly Canadian, with orders from the United States representing 42% of sales. Commenting on the sales balance for this revolutionary product, Steve Syatt of SSA Public Relations (“SSAPR”) in Los Angeles, California noted the openness of Canadians to using cannabi...