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Abattis Prepares to Launch New Products Through Vergence Naturals
Abattis Prepares to Launch New Products Through Vergence Naturals.
About this update from Abattis Bioceuticals Corp
[{"type":"text","content":"\nVANCOUVER, British Columbia, Aug. 28, 2018 (GLOBE NEWSWIRE) -- Abattis Bioceuticals Corp. (the \"Company\" or \"Abattis\") (CSE: ATT / OTC: ATTBF) is pleased to announce that it plans to launch a new line of products designed to alleviate pain and inflammation through its wholly owned subsidiary, Vergence Naturals Ltd. (“Vergence”). The launch is anticipated to take place on Cyber Monday and the new product line will be the first of twelve products the Company hopes to launch over a 36-month period.\n “We are very proud to have developed two products that safely reduce pain and modulate inflammation. Searches for pain remedies are among the top cannabis-related searches on Amazon.com and Google and we are confident that our products will be well received by the growing number of consumers interested in cannabinoid-based therapies for pain and inflammation,” stated Dr. Brazos Minshew MSc, ND, President of the Abattis Medical Advisory Board. “Developing an effective formula was only the beginning, however. We have also secured a consistent supply of the ingredients on which our products will be based, including the rare phytocannabinoid, Alpinia galangal,” added Dr. Minshew. Alpinia galanga is commonly found in Indonesia and Malaysia and has historically been used to relieve gastric distress. More recently, it has been used to improve mental alertness and attention and has also been combined with cisplatin to treat lung cancer. More relevant to our applications, Alpinia galanga also binds to and activates both CB1 and CB2, the body’s main cannabinoid receptors. By activating these receptors, Alpinia galanga reduces pain and inflammation and improves mobility. Through Vergence, the Company plans a substantial direct response marketing campaign to increase awareness of the benefits of phytocannabinoid products from Vergence. “We are planning for our campaign to launch on Cyber-Monday (November 26, 2018) and to include 25,200+ localized airings in every major U.S. city to a total of over 110 million households,” stated Rob Abenante, President and CEO of Abattis. The Company will provide further details respecting the upcoming marketing campaign and product launch in subsequent news releases. About Abattis Bioceuticals Corp. Abattis is a leading diversified cannabis company,...