Cust2Mate Ltd., A2Z Smart Technologies Subsidiary, Appoints Guy Mordoch as CEO

About this update from A2z Cust2mate Solutions Corp.

[{"type":"text","content":"TEL AVIV, ISRAEL / ACCESSWIRE / March 22, 2023 / A2Z Smart Technologies Corp. (\"A2Z\") (\"Company\"), (NASDAQ:AZ)(TSXV:AZ), creator of innovative tech solutions for complex tasks, today announced that Guy Mordoch has been appointed Chief Executive Officer of A2Z's subsidiary, Cust2Mate Ltd. Mr. Mordoch will start his position in the beginning of April and will succeed Rafael Yam who helped Cust2Mate move from a technology company into a retail grocery solutions business. The Company thanks Mr. Yam for his contribution and wishes him every success in his future endeavors.Prior to joining Cust2Mate, Mr. Mordoch served as Global Chief Operating Officer (COO) at Au10tix where he drove the sales, marketing, customer success, business strategy delivery, and operations.Before that he was Senior Vice President & Head of EMEA for BearingPoint//Beyond, a leading SaaS-based BSS and Digital Platform Business (DBP) solution provider. He also held a broad range of senior roles including Regional Vice President for APAC at Amdocs, Senior Vice President at Comverse, and Procurement and Logistics manager at Intel.Mr. Mordoch has considerable experience in the fields of SaaS, revenue generation, sales, marketing, customer success, operations, and successful delivery of projects and deployments globally. He has managed hundreds of employees globally and has a proven track record in growing companies.\"As an accomplished technology executive with over 20 years experience in leading sales and operations groups in various muli-national businesses, Guy is perfectly suited to take the lead of Cust2Mate. His extensive experience in SaaS, revenue and sales growth, customer successes and past proven global deployments is exactly what Cust2Mate needs to continue to move the business forward in this growing space,\" stated Gadi Graus, President of A2Z.About A2ZA2Z Smart Technologies Corp. creates innovative solutions for complex challenges. A2Z's flagship product is an advanced proven-in-use mobile self-checkout shopping chart. With its user-friendly smart algorithm, touch screen, and computer-vision system, Cust2Mate streamlines the retail shopping experience by scanning purchased products and enabling in-cart payment so that customers can simply \"pick & go\", and bypass long cashier checkout lines. This results in a more efficient shopping experience fo...

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