Business
A2Z Cust2Mate Solutions (AZ) Highlights How Smart Carts Restore Visibility Into Shopper Behavior
CMO Yaniv Zukerman Argues Retailers Must Close the Gap Between Transactional Data and Real Customer Journeys LOS ANGELES, CA - January 8, 2026 (NEWMEDIAWIRE) - A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) CMO Yaniv Zukerman explains that while retailer...
About this update from A2z Cust2mate Solutions Corp.
[{"type":"text","content":"CMO Yaniv Zukerman Argues Retailers Must Close the Gap Between Transactional Data and Real Customer Journeys","length":108,"tagName":"p"},{"type":"text","content":"LOS ANGELES, CA - January 8, 2026 (NEWMEDIAWIRE) - A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost visibility into how shoppers actually behave inside the store. Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible. This disconnect, he argues, creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations and trade-offs that shape each shopping trip.","length":675,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":"Investor Brand Network","className":"","disableSlideshowImg":false,"size":{"original":{"width":957,"height":463,"url":"https://media.zenfs.com/en/newsmediawire_165/2971b7a945873489527f9ac010ad050e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/rGqpA62pDLAPMUmy_BrOwA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ2NDtjZj13ZWJw/https://media.zenfs.com/en/newsmediawire_165/2971b7a945873489527f9ac010ad050e","width":957,"height":463},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/HjtQBRNUPt6g4BpEHKCNpg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE5MTQ7aD05MjY7Y2Y9d2VicA--/https://media.zenfs.com/en/newsmediawire_165/2971b7a945873489527f9ac010ad050e","width":957,"height":463}}},{"type":"text","content":"Zukerman points to smart cart technology as a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals and delivering relevant offers during the trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making and behavior at scale. This visibility, he notes, enables retailers to design layouts, promotions and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.","length":613,"tagName":"p"},{"type":"text","content":"About A2Z Cust2Mate Solutions Corp.","length":35,"tagName...