Business
8x8® Contact Center Adds RCS Business Messaging Support to Transform Customer Engagement Through Interactive, Hyper-Personalized Two-Way Communication
8x8 Enables Organizations to Deliver Rich, Trusted Customer Experiences with support for RCS CAMPBELL, Calif.--(BUSINESS WIRE)-- 8x8, Inc. (NASDAQ: EGHT),
About this update from 8x8 Inc
[{"type":"text","content":"\n8x8 Enables Organizations to Deliver Rich, Trusted Customer Experiences with support for RCS\n\n CAMPBELL, Calif.--(BUSINESS WIRE)--\n8x8, Inc. (NASDAQ: EGHT), the industry's most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today introduced RCS (Rich Communication Services) support for 8x8 Contact Center, enabling organizations to leverage two-way omnichannel engagement and deliver hyper personalized customer experiences. 8x8 is one of the first cloud contact center vendors to support RCS natively, allowing organizations to seamlessly connect with customers across preferred platforms for rich, highly engaging and trusted communications.\n\nAdditionally, 8x8 is launching new RCS Business Messaging (RBM) services to help organizations tap into more engaging RCS messaging for branded, secure customer interactions. With RBM services and an RCS-enabled 8x8 Contact Center, organizations can now utilize comprehensive in-bound and outbound messaging leveraging RCS, one of the fastest growing messaging services globally with an estimated 2.5 billion monthly active users at the end of 2024.\n\n“RCS is growing very quickly, especially in LATAM and APAC, but also in the US. The devices are ready, and most markets support RCS today or will later this year,” said Dave Michels, an industry analyst at TalkingPointz. “Many customers and brands prefer digital channels, but SMS is too limiting. RBM is already becoming a preferred channel for outbound brand communications, but receiving replies and new RCS engagements has been difficult. Most CCaaS providers do not support RCS as part of their so-called omnichannel offering. 8x8 customers are among the first to enjoy the effectiveness of RBM coupled with a powerful RCS-enabled omnichannel CCaaS from a single provider.”\n\nNow offering a powerful and comprehensive RCS solution via 8x8 Contact Center and 8x8 CPaaS APIs, the 8x8 Platform for CX provides organizations with a flexible, cost-effective omnichannel messaging capability that is solution agnostic and adapts to the business’ and customers’ preference. Businesses can engage in trusted two-way, omnichannel interactions with customers with all context tracked across all touchpoints, and also deliver a dynamic, rich-media experience that goes beyond traditional SMS and MMS.\n\nKey features and...