8x8 to Showcase Unified Retail Communications at NRF 2026

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[{"type":"text","content":" CAMPBELL, Calif.--(BUSINESS WIRE)--\n8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, will be at the National Retail Federation (NRF) Big Show in New York City, Jan. 11-13, 2026. The company will spotlight how modern retailers can unify store, support, and HQ conversations, while moving from fragmented tools to one system built for growth, efficiency, and elevated experience.\n\nBuilt for the realities of frontline retail\n\nRetailers operate at scale across multiple locations, sharing devices, and constantly changing teams. At NRF 2026, 8x8 will demonstrate how its platform is designed specifically for frontline retail environments – making it easier to securely connect store associates, simplify onboarding, and manage communication consistently across stores, head offices and warehouses.\n\nBy supporting shared devices and centralized controls, 8x8 helps retailers reduce operational complexity, lower IT overhead, and keep frontline teams connected – driving greater efficiency, personalized experiences, and increased customer loyalty.\n\nRetail-specific solutions designed to drive measurable outcomes\n\n8x8 will showcase retail-focused solutions that help businesses increase conversion, improve post-purchase experiences, and build lasting customer relationships:\n\n\n8x8 Social Connect helps retailers turn social conversations into completed sales by enabling branded, AI-powered messaging across channels such as RCS and WhatsApp, combined with secure payments that remove friction from the buying journey.\n\n\n8x8 Aftersale Assist helps retailers resolve issues faster after purchase by using AI-powered self-service and one-way video support, improving customer satisfaction while reducing avoidable returns and support costs.\n\n\n8x8 Sales Assist helps sales teams engage customers more effectively with AI-driven insights and guided conversations, improving efficiency, increasing personalization, and driving repeat purchases and loyalty.\n\n\nIn addition, 8x8 will showcase its core retail communication capabilities and integrations, including:\n\n\nSeamless MDM integration to support secure, large-scale device management\n\n\nSupport for shared handheld devices, including Zebra devices, enabling fast onboarding and simplified access for store associates\n\n\nCentralized remote configuration an...

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