Business
8x8 Launches New SMS Fraud Prevention Communication API
8x8 Omni Shield CPaaS Solution Enables Enterprises to Proactively Safeguard Customers Against Artificial Inflation of Traffic Attacks JAKARTA,
About this update from 8x8 Inc
[{"type":"text","content":"\n8x8 Omni Shield CPaaS Solution Enables Enterprises to Proactively Safeguard Customers Against Artificial Inflation of Traffic Attacks\n\n\n JAKARTA, Indonesia--(BUSINESS WIRE)--\n8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center, unified communications and Communications Platform as a Service (CPaaS) platform provider, today announced the 8x8 Omni Shield solution, allowing enterprises to proactively safeguard their customers from fraudulent SMS activity. The new SMS fraud prevention communication API is part of the 8x8 CPaaS portfolio, which helps enterprises drive business growth by integrating various communication channels, including SMS, voice, chat apps, and video interaction, to enhance customer experience.\n\n\nSMS fraud is the automation of delivery of high-volume, high-cost SMS messages that cybercriminals can monetize by having the messaging charges billed to unsuspecting organizations. According to the Fraud Loss Survey Report 2021 by the Communications Fraud Control Association, fraudulent SMS activity, such as toll or international revenue share fraud, was estimated to have resulted in losses of over $6.7 billion globally in 2021. As the telecommunications industry grapples with significant losses, many SMS providers struggle to have an operational response to fraud. The need for advanced solutions has become increasingly evident, and 8x8 is taking a proactive stance to provide enterprises with the highest level of safeguarding for their customers.\n\n\n\"The impact of SMS fraud, and the toll it takes on both customer experiences and a brand’s reputation, can be astronomical, not to mention incredibly costly. To meet the needs of our customers, we are constantly evolving our 8x8 CPaaS portfolio as we evaluate customer pain points and develop solutions that will deliver substantial business value,” said Stephen Hamill, General Manager, CPaaS at 8x8, Inc. “Delivering a solution that is truly game changing for our customers is our goal, and we are thrilled by early adopter results for our new Omni Shield solution, including an 80% reduction in fraud traffic.”\n\n\nEmphasizing the importance of 8x8 CPaaS and the new SMS fraud prevention communication API to achieve the highest standards of secure and reliable communication, Kevin Sugiarto, Senior Vice President of Product Strategic Integration at Pri...