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8x8 Launches Industry-First AI Brand Campaign Starring Real Customers: "The Power of You"

CAMPBELL, Calif., August 07, 2025--8x8, Inc. (NASDAQ: EGHT) launches The Power of You, a new global brand platform that flips the script on traditional enterprise marketing

article8x8 IncAugust 7, 20254/company/8x8-inc-common-stock/news/8x8-launches-industry-first-ai-brand-campaign-starring-real-customers-the-power-of-you
8x8 Launches Industry-First AI Brand Campaign Starring Real Customers: "The Power of You"

About this update from 8x8 Inc

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