8x8 Expands Channel-First Efforts Globally with the 8x8 Open Channel Program

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[{"type":"text","content":" CAMPBELL, Calif.--(BUSINESS WIRE)--\n8x8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform, today announced the global expansion of the industry-leading 8x8 Open Channel Program to partners in North America, Europe and the Asia Pacific region. Building on the continued momentum of the company’s channel-first strategy with more than 1,000 active partners worldwide, 8x8 has enhanced the program for Master Agents, Sub Agents and Value-Added Resellers (VARs), enabling them to accelerate growth selling the 8x8 Open Communications Platform™, the industry’s most complete portfolio of operate-from-anywhere enterprise communications.\n\n\n“We work with the best and fastest-growing partners around the globe. Not only have they been instrumental in our success, but more importantly are helping businesses and organizations of all sizes transform the digital workplace and strengthen business resilience efforts by moving their on-premises communications and customer engagement to the cloud,” said John DeLozier, Senior Vice President & Global Channel Chief at 8x8. “The shift to operate-from-anywhere enterprise communications has been elevated to a board-level and c-suite imperative, and is a major opportunity globally for the channel. We are investing in the 8x8 Open Channel Program to provide all of the benefits, tools, resources and support required so both our partners and their customers can succeed.”\n\n\nThe newly named 8x8 Open Channel Program unites all of the company channel efforts under a single, enhanced partner program across North America, Europe and the Asia Pacific region. It offers new performance-based tiers for Master Agents, Sub Agents and VARs, and also added an Authorized level to give new partners an accelerated entrance into the program. The 8x8 Open Channel Program provides partners, based on tier, with:\n\n\n\nSpeed to market to get up and running, meet sales targets, and receive compensation faster.\n\n\nEnhanced marketing benefits, such as account-based marketing campaigns, intent data marketing, webinar content, etc.\n\n\nExpanded tools and resources for partners to seed, grow and manage their business, drive demand, and increase revenue due to improved sales performance.\n\n\n\n“Our partnership with 8x8 continues to grow from strength to strength. Their commitment and dedication to empowering...

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