Business
8x8 Closes the CX Expectation Gap with AI-Driven Engagement, Payments and Personalization
New innovations across the 8x8 Platform for CX help businesses respond in real time, personalize service at scale, and deliver measurable impact – without
About this update from 8x8 Inc
[{"type":"text","content":"\nNew innovations across the 8x8 Platform for CX help businesses respond in real time, personalize service at scale, and deliver measurable impact – without added complexity\n\n\n CAMPBELL, Calif.--(BUSINESS WIRE)--\nCustomer expectations keep rising, but most companies are falling short. Metrigy research shows 76% of businesses surveyed believe their service is improving, yet only 36% of consumers agree. That gap is costing companies customers and revenue.\n\n\n8x8, Inc. (NASDAQ: EGHT), the industry’s most integrated customer experience (CX) platform provider, is closing that gap with new AI-powered innovations across the 8x8 Platform for CX. These capabilities help businesses respond in real time, personalize service at scale, and strengthen compliance – without adding complexity.\n\n\nSpanning 8x8 Contact Center, 8x8 Engage, 8x8 Work, and communication APIs, the latest updates streamline operations, surface real-time insights, and drive high-impact engagement across voice and digital channels. With AI and automation embedded at every level, the 8x8 Platform for CX helps businesses move faster, reduce churn, and turn every interaction into measurable business momentum.\n\n\nExpanded Omnichannel Support\n\n\nDigital Channel Support for 8x8 Engage\n\n\n\n8x8 Engage now includes built-in support for SMS, WhatsApp, RCS, webchat, and Facebook Messenger – unifying voice and digital channels in one intuitive workspace, purposefully designed for modern customer-facing teams who need fast, flexible internal collaboration and customer engagement on-the-go.\n\n\n\nNative Viber Messaging in 8x8 Contact Center\n\n\n\n8x8 enables agents to connect with millions of customers on Viber using the same tools they rely on for voice, chat, and email. With full CRM context, media sharing, and smart routing, teams can deliver seamless, connected experiences – all within a single workspace.\n\n\n\nMeltwater Social Listening for 8x8 Contact Center\n\n\n\n8x8 Agent Workspace integrates Meltwater social listening to monitor, filter, and route content from platforms like Instagram, LinkedIn, and X – all within the agent’s existing workspace. Teams can respond faster, track sentiment trends, and ensure every message reaches the right agent at the right time.\n\n\n\n8x8 Social Connect\n\n\n\n8x8 Social Connect integrates Meltwater Social Listening, RCS/Wha...