Business
The 8x8 Brand Reimagined to Power CX Ambitions
CAMPBELL, Calif.--(BUSINESS WIRE)-- 8x8, Inc. (NASDAQ: EGHT), the industry's most integrated Platform for CX that combines Contact Center, Unified
About this update from 8x8 Inc
[{"type":"text","content":" CAMPBELL, Calif.--(BUSINESS WIRE)--\n8x8, Inc. (NASDAQ: EGHT), the industry's most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today unveiled the next evolution of its brand—a key milestone in the Company’s journey toward a more customer-centric future. More than a refreshed look and feel, this rebrand signals the next chapter in 8x8’s CX transformation driven by a clear purpose: To connect people and organizations through seamless communication, empowering them to unlock the potential of every interaction.\n\n\nCX Limits Were Meant to be Shattered\n\n\n“At 8x8, we’re stepping out of the box and our new brand captures the energy and ambition of this exciting next stage. Our transformation is much more than cosmetic, it’s a commitment to relentless innovation and a giant leap in the CX space as we align 8x8 even further around our customers’ successes by taking their CX goals and ambitions to new heights,” said Bruno Bertini, Chief Marketing Officer at 8x8, Inc. ”Brands, much like technology, must evolve to stay relevant in a rapidly changing world. Today, the CX landscape has evolved to include every employee in customer-facing roles, as digital transformation, mobile-first strategies, and AI reshape how organizations interact with customers. Expectations have never been higher and organizations need to partner with a forward-looking vendor to help them take CX to the next level and elevate their business.”\n\n\nCX and IT Leaders are the Heroes of Transformation\n\n\nThe force behind every customer experience are CX and IT Leaders—part strategist, part problem-solver, and part innovator. These are the visionaries who turn fragmented interactions into seamless experiences; so businesses not only meet but exceed customer expectations. These leaders are the heroes of transformation, and 8x8’s rebrand is a declaration of what it means to be a true partner to these CX and IT leaders, empowering them to deliver seamless, impactful experiences with the 8x8® Platform for CX.\n\n\nThe rebrand is supported by the next phase of 8x8’s platform, advancing and evolving from the first XCaaS® platform that combined cloud unified communications and contact center capabilities, into the industry’s most complete platform for CX. By integrating contact center, unified communications, CPaaS APIs, ...