78% of UK IT Decision Makers are Deploying AI and Automation to Future Proof Their Businesses Amidst Ongoing Uncertainty, Reveals New 8x8 Research

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[{"type":"text","content":" LONDON--(BUSINESS WIRE)--\n8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact centre and unified communications platform provider, today unveiled how companies are dealing with the current permacrisis – a period defined as an extended time of instability and insecurity – that is impacting British businesses by turning to artificial intelligence (AI) and automation.\n\n\nThe new report from 8x8, Permacrisis: The View from the IT Frontline, surveyed over 550 IT decision makers of UK businesses with over 500 employees about how permacrisis has impacted organisations and their IT teams. The report explores the ongoing effect of operating in uncertain times and the technology and approaches businesses are using to address it.\n\n\nImpact of the UK’s Permacrisis\n\n\nA staggering 91% of respondents are feeling the effects of the permacrisis to some degree, with two-thirds stating that macro issues are accelerating their organisation’s digital transformation plans.\n\n\nUnsurprisingly, multiple and consistent challenges have led to a feeling of crisis fatigue among employees, with fewer than 9% of respondents citing that their colleagues do not appear to be fatigued by ongoing events.\n\n\nAcross the different UK businesses, many industries, including education, health, and retail, among others, agreed that inflation, Brexit, and the Covid-19 pandemic have had the largest impact in recent years.\n\n\nAdapting to Change\n\n\nWith the change and uncertainty of the last decade, organisations are having to be agile to ensure business continuity. More than 94% of IT decision makers reported that their organisation is implementing technology changes to reduce crisis fatigue and be future-ready, with customer engagement and communication systems allowing them to manage ongoing instability and uncertainty.\n\n\nTwo areas being seen as key in helping through this period are AI and automation. Both of these technologies are being seen as able to help streamline workloads, reduce routine manual work, and increase both customer and employee satisfaction, while 76% of respondents agree that their organisation is using the technology to better serve customers.\n\n\n“The UK has experienced a number of crises over the last decade, with no end in sight. As a result of this unprecedented series of ongoing, unexpected events at the societal an...

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