Business
1-800-FLOWERS.COM, Inc. Enhances Celebrations Passport® Program to Further Reward Loyal Customers and Celebrate Its Most Thoughtful Gifters
In Addition to Free Standard Shipping Across the Company's Family of Brands, Members Can Now Unlock Additional Perks and Benefits That Grow as They Gift New
About this update from 1-800-flowers.com, Inc.
[{"type":"text","content":"In Addition to Free Standard Shipping Across the Company's Family of Brands, Members Can Now Unlock Additional Perks and Benefits That Grow as They Gift\n New Celebrations Passport App Delivers Company's First Fully Integrated Mobile Shopping Experience, Providing Customers with On-the-Go Access to the Brands They Love\n\n\nJERICHO, N.Y., Jan. 25, 2022 /PRNewswire/ -- Today, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of gifts designed to help customers express, connect, and celebrate, announced it has made significant enhancements to its Celebrations Passport® program to further reward loyal customers and celebrate its community of thoughtful gifters. Now, in addition to the free standard shipping benefit/no service charge they continue to enjoy, Celebrations Passport members can earn points and unlock new perks that grow as they shop across the company's family of approximately a dozen gifting and sharing brands, including Harry & David®, Cheryl's Cookies®, 1-800-Flowers.com®, and Shari's Berries®.\n\n \n \n \n \n \n \n\n \nIntegral to the rollout of the enhanced loyalty program is the launch of a new Celebrations Passport app, which provides customers with a fully integrated mobile shopping experience and convenient destination to manage membership details, discover new products, and engage with helpful resources, such as gifting advice. \n\"Our customers are givers at heart, and their feedback was central in helping us shape the increased benefits of our loyalty program to make it even more rewarding\" said Jenna Messer, Vice President, Loyalty Marketing, 1-800-FLOWERS.COM, Inc. \"Beyond valuing additional perks and rewards, they told us they would love to see more curated content and product collections to help with their gifting decisions, along with the option to shop across our brands via mobile. We're excited to take our Celebrations Passport program to the next level as we continue to ensure every interaction and touchpoint we have with our customers inspires them to express, connect, and celebrate with the important people in their lives.\" \nWith more than a million members and growing, the company's Celebrations Passport loyalty program has been instrumental in helping drive increased purchase frequency, retention, and lifetime value of customers. The program also continues to be one of the key driver...