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<title>Bridgestone Corporation — News on 6ix</title>
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<description>Latest news and press releases for Bridgestone Corporation on 6ix.</description>
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<title>Bridgestone Corporation</title>
<link>https://6ix.com/company/bridgestone-corporation</link>
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<title>Bridgestone Debuts Advanced Digital Fleet Portal Experience</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-debuts-advanced-digital-fleet-portal-experience</link>
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<pubDate>Tue, 10 Mar 2026 14:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today announced plans to debut its new Fleet Portal platform at the Truck Maintenance Council (TMC) Annual Meeting and Transportation Technology Exhibition, March 16-19 in Nashville, Tennessee. The new solution aims to reduce complexity and simplify fleet management on a single platform, giving commercial fleets the digital infrastructure they need to operate more efficiently.</description>
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<title>Firestone Racing to Introduce ENLITEN™ Technology in INDYCAR Firehawk Race Tires</title>
<link>https://6ix.com/company/bridgestone-corporation/news/firestone-racing-to-introduce-enlitentm-technology-in-indycar-firehawk-race-tires</link>
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<pubDate>Tue, 24 Feb 2026 18:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today announced that Firestone Racing will usher in the 2026 INDYCAR season with Firehawk race tires that integrate Bridgestone global ENLITEN™ Technology. Beginning at this weekend's Firestone Grand Prix of St. Petersburg, both the NTT INDYCAR SERIES and INDY NXT by Firestone will compete on race tires that demonstrate the power of the sustainability-focused suite of technologies.</description>
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<title>Bridgestone to Broaden Segment Coverage with the Launch of Three New Tires at CONEXPO-CONAGG</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-to-broaden-segment-coverage-with-the-launch-of-three-new-tires-at-conexpo-conagg</link>
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<pubDate>Tue, 24 Feb 2026 14:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) will debut three new off-the-road tires at CONEXPO-CONAGG: the 27.00R49 Bridgestone MasterCore V-Steel M-Traction Deep (VMTD), the 24.00R35 Bridgestone V-Steel Rock Deep Ultra (VRDU), and the Firestone Multi Block T. The tires headline the Bridgestone Off-the-Road booth, which will showcase a wide range of premium and intelligent tires for applications including cranes, graders, haulers, and loaders.</description>
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<title>New Bridgestone Blizzak IcePeak Tire with ENLITEN™ Technology Features Ice Grip Certification and New Design for Even Greater Winter Performance and Control</title>
<link>https://6ix.com/company/bridgestone-corporation/news/new-bridgestone-blizzak-icepeak-tire-with-enlitentm-technology-features-ice-grip-certification-and-new-design-for-even-greater-winter-performance-and-control</link>
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<pubDate>Mon, 02 Feb 2026 14:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today announced details of its all-new Blizzak IcePeak flagship winter tire featuring ENLITEN™ technology and both 3-Peak Mountain Snowflake and Ice Grip certifications, the first Bridgestone tire to earn the double distinction. This newest addition to America's top selling winter tire line1 utilizes optimized compounds, a new tread design and ENLITEN technology to deliver advanced winter performance with improved tire wear life and lower rolling resistance for</description>
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<title>Bridgestone Names Michele Herlein as New West Chief People Officer</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-names-michele-herlein-as-new-west-chief-people-officer</link>
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<pubDate>Thu, 22 Jan 2026 18:53:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today announced Michele Herlein as its new Chief People Officer, leading the Human Resources function across the Americas, Europe, Middle East and Africa. At the top of Herlein's agenda is building momentum through the company's Culture 2.0 initiative to enable greater teammate empowerment, collaboration and accountability.</description>
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<title>Firestone Launches Next-Generation Firehawk INDY 500 V2 Ultra-High Performance Summer Tire for Sports Cars</title>
<link>https://6ix.com/company/bridgestone-corporation/news/firestone-launches-next-generation-firehawk-indy-500-v2-ultra-high-performance-summer-tire-for-sports-cars</link>
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<pubDate>Tue, 13 Jan 2026 15:28:00 GMT</pubDate>
<description>Firestone, a subsidiary of Bridgestone Americas (Bridgestone), today announced the debut of the new Firestone Firehawk INDY 500 V2 tire, built to take the excitement synonymous with the Firehawk name to the next level. Firestone has made several enhancements to the first Firehawk INDY 500 and introduced a new tread pattern powered by ENLITEN™ technology, so your dreams of driving faster and further can be turned into reality1. In continued celebration of the Firestone 125th anniversary, the ultr</description>
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<title>Bridgestone Launches Next-Generation Potenza RE-71RZ Extreme Summer Performance Tire for Grassroots Racing</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-launches-next-generation-potenza-re-71rz-extreme-summer-performance-tire-for-grassroots-racing</link>
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<pubDate>Mon, 01 Dec 2025 14:00:00 GMT</pubDate>
<description>Bridgestone Corporation (Bridgestone) today announced the expansion of its flagship Potenza ultra-high performance tire line with the introduction of the Potenza RE-71RZ extreme summer performance tire, engineered specifically for grassroots racing. Succeeding the championship-winning Bridgestone Potenza RE-71RS tire, the Potenza RE-71RZ tire is designed for blistering fast lap times and responsive control to help drivers push the pace and stay ahead of the competition. The tire is equipped with</description>
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<title>Bridgestone Launches Premium Sports Motorcycle Tire BATTLAX RACING STREET RS12</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-launches-premium-sports-motorcycle-tire-battlax-racing-street-rs12</link>
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<pubDate>Thu, 30 Oct 2025 17:11:00 GMT</pubDate>
<description>Bridgestone Corporation (Bridgestone) today announced that it will launch the premium sports motorcycle tire BATTLAX RACING STREET RS12 in January 2026 for North American markets. Under the concept of 'From Circuit to Street,' by incorporating race tire technology, BATTLAX RACING STREET RS12 delivers the highest level of dry grip performance in the road-legal tire lineup of BATTLAX.</description>
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<title>Bridgestone Launches RACING BATTLAX V03 Slick Motorcycle Tire</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-launches-racing-battlax-v03-slick-motorcycle-tire</link>
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<pubDate>Thu, 23 Oct 2025 22:13:00 GMT</pubDate>
<description>Bridgestone Corporation (Bridgestone) will launch its track-only premium motorcycle tire, the RACING BATTLAX V03, to the European and North American markets in 2026. The new Bridgestone RACING BATTLAX V03 is designed for both professional and amateur riders who pursue speed and the highest levels of grip.</description>
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<title>Bridgestone Launches New Firestone FS592 Trucking Tire with Next-Generation ENLITEN Technology</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-launches-new-firestone-fs592-trucking-tire-with-next-generation-enliten-technology</link>
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<pubDate>Tue, 07 Oct 2025 14:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today launched the brand-new Firestone FS592 steer tire for long haul and regional trucking fleets. The 'set-it-and-forget-it' workhorse tire is designed with an additional 32nd of tread depth and a wider footprint to deliver more removal miles than its predecessor while maintaining a trusted, durable tread pattern. The FS592 comes in four sizes, is EPA SmartWay certified and engineered with the company's next-generation ENLITEN technology¹.</description>
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<title>Bridgestone Launches V-Steel Highway Service 3 Crane Tire</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-launches-v-steel-highway-service-3-crane-tire</link>
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<pubDate>Wed, 01 Oct 2025 14:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today debuted the Bridgestone V-Steel Highway Service 3 (VHS3) tire for mobile and all-terrain cranes. The high-speed radial tire is designed with fleet performance in mind, delivering stability and control while lifting heavy loads and when moving between on- and off-the-road environments. This addition to the company's expanding portfolio of specialty tires underscores the company's commitment to innovation for all forms of mobility.</description>
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<title>Bridgestone Launches All-New Alenza Prestige Premium Highway Tire for CUVs, SUVs and Trucks</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-launches-all-new-alenza-prestige-premium-highway-tire-for-cuvs-suvs-and-trucks</link>
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<pubDate>Tue, 16 Sep 2025 13:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today announced the debut of the all-new Bridgestone Alenza Prestige tire, a premium highway tire for CUVs, SUVs and trucks. The Alenza Prestige tire features a new, refined tread pattern and Bridgestone's ENLITEN™ Technology. With a limited mileage warranty up to 70,000 miles1, plus precise wet performance, the Alenza Prestige tire is engineered for an effortlessly luxurious driving experience.</description>
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<title>Bridgestone Chosen as Exclusive Tire Partner for Limited-Edition Lamborghini Fenomeno</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-chosen-as-exclusive-tire-partner-for-limited-edition-lamborghini-fenomeno</link>
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<pubDate>Mon, 18 Aug 2025 15:00:00 GMT</pubDate>
<description>Bridgestone, a global leader in premium tires and sustainable mobility solutions, has been named sole tire partner for Lamborghini's new Fenomeno supercar. Launching to mark the 20th anniversary of the first car entirely designed by the Sant'Agata Bolognese design department, the Fenomeno celebrates both Lamborghini's iconic design and brand exclusivity, with only 29 models of the limited-edition vehicle produced. With a 1080 CV powertrain, the Fenomeno is Lamborghini's fastest-ever model—both i</description>
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<title>Bridgestone Launches New All-Weather Trucking Tire with ENLITEN Technology</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-launches-new-all-weather-trucking-tire-with-enliten-technology</link>
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<pubDate>Thu, 07 Aug 2025 14:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today launched the new Bridgestone W920 tire, engineered to meet the year-round needs of trucking fleets. This tandem-axle radial drive tire is designed to excel in all weather conditions. The W920 features Bridgestone's next-generation ENLITEN technology, tailored specifically for extended tire life and maximum traction while promoting a focus on enhanced sustainability1.</description>
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<title>Firestone Kicks Off 125th Anniversary</title>
<link>https://6ix.com/company/bridgestone-corporation/news/firestone-kicks-off-125th-anniversary</link>
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<pubDate>Tue, 05 Aug 2025 13:00:00 GMT</pubDate>
<description>Bridgestone Americas (Bridgestone) today announced a year-long celebration to commemorate the 125th anniversary of its iconic Firestone brand. Marking more than a century as a leader in the tire industry in performance, dependability and value, Firestone is honoring the milestone through a series of new product launches, experiences and celebrations through August 2026.</description>
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<title>Bridgestone Celebrates 10 Years of Boys & Girls Clubs of America Partnership with Surprise Donations, Special Giving Campaigns</title>
<link>https://6ix.com/company/bridgestone-corporation/news/bridgestone-celebrates-10-years-of-boys-and-girls-clubs-of-america-partnership-with-surprise-donations-special-giving-campaigns</link>
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<pubDate>Thu, 24 Jul 2025 14:00:00 GMT</pubDate>
<description>Bridgestone Retail Operations (Bridgestone), a subsidiary of Bridgestone Americas, is celebrating the 10th anniversary of their Driving Great Futures partnership with Boys & Girls Clubs of America with major donations, special giving campaigns and unique engagement opportunities for Club kids throughout the remainder of the year. The nationwide initiative has raised nearly $30 million to make out-of-school programming more accessible for over 300,000 Club youth and their families since 2015.</description>
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