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    <title>Apple Inc — News on 6ix</title>
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      <title>Apple Inc</title>
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      <title>Johny Srouji named Apple’s Chief Hardware Officer</title>
      <link>https://6ix.com/company/apple-inc/news/johny-srouji-named-apples-chief-hardware-officer</link>
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      <pubDate>Mon, 20 Apr 2026 20:30:00 GMT</pubDate>
      <description>CUPERTINO, Calif., April 20, 2026--Apple® today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer. Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization.</description>
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      <title>Tim Cook to become Apple Executive Chairman; John Ternus to become Apple CEO</title>
      <link>https://6ix.com/company/apple-inc/news/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo</link>
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      <pubDate>Mon, 20 Apr 2026 20:30:00 GMT</pubDate>
      <description>CUPERTINO, Calif., April 20, 2026--Apple® announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple’s next chief executive officer effective on September 1, 2026. The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process.</description>
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      <title>Addigy Expands European Investment as Apple Device Adoption Soars Across the Region</title>
      <link>https://6ix.com/company/apple-inc/news/addigy-expands-european-investment-as-apple-device-adoption-soars-across-the-region</link>
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      <pubDate>Wed, 25 Mar 2026 13:05:00 GMT</pubDate>
      <description>MIAMI, March 25, 2026--Addigy, the leader in Apple MDM, significantly expanded its European presence and appointed Michel van den Berg to head international sales.</description>
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      <title>Apple’s Worldwide Developers Conference returns the week of June 8</title>
      <link>https://6ix.com/company/apple-inc/news/apples-worldwide-developers-conference-returns-the-week-of-june-8</link>
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      <pubDate>Mon, 23 Mar 2026 04:00:00 GMT</pubDate>
      <description>Available online around the world, the conference will showcase the latest Apple software and technologies CUPERTINO, Calif.--(BUSINESS WIRE)-- Apple® today</description>
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      <title>Apple introduces AirPods Max 2</title>
      <link>https://6ix.com/company/apple-inc/news/apple-introduces-airpods-max-2</link>
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      <pubDate>Mon, 16 Mar 2026 04:00:00 GMT</pubDate>
      <description>Powered by H2, AirPods Max are better than ever with more effective ANC, enhanced sound quality, and new features like Adaptive Audio and Live Translation</description>
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      <title>Say hello to MacBook Neo</title>
      <link>https://6ix.com/company/apple-inc/news/say-hello-to-macbook-neo</link>
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      <pubDate>Wed, 04 Mar 2026 14:15:00 GMT</pubDate>
      <description>CUPERTINO, Calif., March 04, 2026--Apple® today unveiled MacBook Neo™, an all-new laptop that delivers the magic of the Mac® at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminum enclosure in an array of gorgeous colors — blush, indigo, silver, and a fresh new citrus. Its stunning 13-inch Liquid Retina® display brings websites, photos, videos, and apps to life with high resolu</description>
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      <title>Apple unveils new Studio Display and all-new Studio Display XDR</title>
      <link>https://6ix.com/company/apple-inc/news/apple-unveils-new-studio-display-and-all-new-studio-display-xdr</link>
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      <pubDate>Tue, 03 Mar 2026 05:00:00 GMT</pubDate>
      <description>Studio Display XDR is the world’s best pro display, featuring a 27-inch 5K Retina XDR display with a mini-LED backlight, 2000 nits of peak HDR brightness,</description>
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      <title>Apple introduces the new MacBook Air with M5</title>
      <link>https://6ix.com/company/apple-inc/news/apple-introduces-the-new-macbook-air-with-m5</link>
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      <pubDate>Tue, 03 Mar 2026 05:00:00 GMT</pubDate>
      <description>The world’s most popular laptop gets even better with the incredible performance of M5, double the starting storage, and improved wireless connectivity,</description>
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      <title>Apple introduces MacBook Pro with all-new M5 Pro and M5 Max, delivering breakthrough pro performance and next-level on-device AI</title>
      <link>https://6ix.com/company/apple-inc/news/apple-introduces-macbook-pro-with-all-new-m5-pro-and-m5-max-delivering-breakthrough-pro-performance-and-next-level-on-device-ai</link>
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      <pubDate>Tue, 03 Mar 2026 05:00:00 GMT</pubDate>
      <description>The world’s best pro laptop raises the bar again with blazing-fast CPU and GPU performance, plus up to 2x faster SSD speeds and 1TB of starting storage</description>
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      <title>Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows</title>
      <link>https://6ix.com/company/apple-inc/news/apple-debuts-m5-pro-and-m5-max-to-supercharge-the-most-demanding-pro-workflows</link>
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      <pubDate>Tue, 03 Mar 2026 05:00:00 GMT</pubDate>
      <description>Built using the new Apple-designed Fusion Architecture, M5 Pro and M5 Max feature an advanced CPU, a next‑generation GPU with Neural Accelerators, and higher</description>
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      <title>Apple introduces the new iPad Air, powered by M4</title>
      <link>https://6ix.com/company/apple-inc/news/apple-introduces-the-new-ipad-air-powered-by-m4</link>
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      <pubDate>Mon, 02 Mar 2026 05:00:00 GMT</pubDate>
      <description>With blazing performance, more memory, enhanced connectivity, and game-changing iPadOS 26 features, iPad Air is a fantastic value CUPERTINO,</description>
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      <title>Apple introduces iPhone 17e</title>
      <link>https://6ix.com/company/apple-inc/news/apple-introduces-iphone-17e</link>
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      <pubDate>Mon, 02 Mar 2026 05:00:00 GMT</pubDate>
      <description>iPhone 17e delivers incredible value with faster performance, an advanced camera system, enhanced durability, the magic of MagSafe, and double the starting</description>
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      <title>Apple accelerates U.S. manufacturing, with Mac mini production coming later this year</title>
      <link>https://6ix.com/company/apple-inc/news/apple-accelerates-us-manufacturing-with-mac-mini-production-coming-later-this-year</link>
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      <pubDate>Tue, 24 Feb 2026 05:00:00 GMT</pubDate>
      <description>Mac mini will be made at a new facility in Houston, and a soon-to-be-launched training center will support advanced manufacturing skills development</description>
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      <title>Omdia: Apple and HONOR Claim Record Market Shares as Europe’s Smartphone Shipment Dips 1% in 2025</title>
      <link>https://6ix.com/company/apple-inc/news/omdia-apple-and-honor-claim-record-market-shares-as-europes-smartphone-shipment-dips-1percent-in-2025</link>
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      <pubDate>Mon, 23 Feb 2026 11:48:00 GMT</pubDate>
      <description>LONDON, February 23, 2026--The latest research from Omdia reveals that the European smartphone market declined by 1% in 2025 to 134.2 million units, marking the end of a disruptive year defined by subdued demand and new regulations requiring eco-design and USB-C.</description>
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      <title>EverPass Media and Apple Announce Distribution Agreement Bringing Apple TV Sports to Commercial Venues Nationwide</title>
      <link>https://6ix.com/company/apple-inc/news/everpass-media-and-apple-announce-distribution-agreement-bringing-apple-tv-sports-to-commercial-venues-nationwide</link>
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      <pubDate>Thu, 19 Feb 2026 17:00:00 GMT</pubDate>
      <description>NEW YORK, February 19, 2026--EverPass Media (&quot;EverPass&quot;), the premier media and technology platform delivering premium live sports content to commercial businesses, today announced a commercial distribution agreement for Apple TV’s sports programming – featuring Formula 1 (&quot;F1&quot;) in the U.S., Major League Soccer (&quot;MLS&quot;) and Major League Baseball (&quot;MLB&quot;) with &quot;Friday Night Baseball&quot;. The agreement expands EverPass’ existing premium sports library, making Apple TV’s live sports content available to</description>
    </item>
    <item>
      <title>Sunbit Appoints Shachar G. Scott as Chief Marketing Officer to Accelerate its Next Phase of Growth</title>
      <link>https://6ix.com/company/apple-inc/news/sunbit-appoints-shachar-g-scott-as-chief-marketing-officer-to-accelerate-its-next-phase-of-growth</link>
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      <pubDate>Thu, 12 Feb 2026 05:00:00 GMT</pubDate>
      <description>Veteran global marketing leader joins from Meta as Sunbit scales products, partnerships and infrastructure to serve millions more consumers LOS</description>
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      <title>Apple iPhone ASP Taps US$1000 Mark in Q4 2025 as Premium iPhone 17 Mix Drives Growth, said SAG</title>
      <link>https://6ix.com/company/apple-inc/news/apple-iphone-asp-taps-usdollar1000-mark-in-q4-2025-as-premium-iphone-17-mix-drives-growth-said-sag</link>
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      <pubDate>Fri, 30 Jan 2026 02:19:00 GMT</pubDate>
      <description>SAN FRANCISCO, January 30, 2026--Smart Analytics Global (SAG) today released its Q4 2025 and 2025 Global Smartphone Vendor Shipment and Market Share report and ranking, showing that global smartphone shipments reached 1.26 billion units in 2025, growing 2.6% year over year.</description>
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      <title>Apple reports first quarter results</title>
      <link>https://6ix.com/company/apple-inc/news/apple-reports-first-quarter-results-213000594</link>
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      <pubDate>Thu, 29 Jan 2026 21:30:00 GMT</pubDate>
      <description>CUPERTINO, Calif., January 29, 2026--Apple® today announced financial results for its fiscal 2026 first quarter ended December 27, 2025. The Company posted quarterly revenue of $143.8 billion, up 16 percent year over year. Diluted earnings per share was $2.84, up 19 percent year over year.</description>
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      <title>AI Smart Glasses to Quadruple Revenue in 2026 as Apple and Samsung Prepare to Enter the Market, Says Smart Analytics Global (SAG)</title>
      <link>https://6ix.com/company/apple-inc/news/ai-smart-glasses-to-quadruple-revenue-in-2026-as-apple-and-samsung-prepare-to-enter-the-market-says-smart-analytics-global-sag</link>
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      <pubDate>Tue, 13 Jan 2026 11:30:00 GMT</pubDate>
      <description>SAN FRANCISCO, January 13, 2026--Smart Analytics Global (SAG) today released its latest AI Smart Glasses Feature Report, forecasting that the global AI smart glasses market will enter a breakout growth phase in 2026, driven by the commercial success of Ray-Ban Meta and the anticipated entry of major ecosystem players, including Apple and Samsung.</description>
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      <title>Apple introduces Apple Creator Studio, an inspiring collection of the most powerful creative apps</title>
      <link>https://6ix.com/company/apple-inc/news/apple-introduces-apple-creator-studio-an-inspiring-collection-of-the-most-powerful-creative-apps</link>
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      <pubDate>Tue, 13 Jan 2026 05:00:00 GMT</pubDate>
      <description>Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus new AI features and premium content in Keynote, Pages, and Numbers — come</description>
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