ANNUAL REPORT 2024-25
Head Office
Arif Habib Centre, 1st floor, 23 MT Khan Road, Karachi
UAN: 021-111-CABLES (222-537)
Email: info@pakistancables.com
Pakistan Cables Limited Pakistan Cables Limited, Plot # K-23, Jhimpir Road,
Nooriabad, District Jamshoro, Sindh. Tel No: 025-4670730
https://www.pakistancables.com
About the Cover
The cover represents a bold new chapter in Pakistan Cables' journey as we continue to grow with purpose. Spanning 42 acres in Nooriabad, our state-of-the-art industrial estate is a symbol of our evolution-from a pioneering brand to an industry leader shaping the future of manufacturing in Pakistan. FY 2024-25 marks not just another year, but a reaffirmation of our vision to innovate, expand, and lead with responsibility. This year's theme, Pioneering the Future, captures our ambition to create lasting impact through sustainable growth, cutting-edge technology and an unprecedented commitment to excel because we are- TRUSTED NOT TO COMPROMISE.
Since 1953, we are
trusted not to compromise
Pakistan Cables Ltd., the country's premier and most trusted cable manufacturer, was established in 1953 under the visionary stewardship of the Company's founder, Mr. Amir Sultan Chinoy. His entrepreneurial endeavors resulted in a joint venture with British Insulated Callender's Cable (BICC), UK to set up Pakistan Cables in Karachi. The Company is Pakistan's first and oldest cable manufacturer listed on the Pakistan Stock Exchange since 1955.
1960s Old factory located at S.I.T.E. Karachi
During 2010-2017, Pakistan Cables remained an affiliate of General Cable, a Fortune 500 company with a global presence of 57 plants in 26 countries. Currently, Pakistan Cables has an exclusive technical collaboration with CTC Global Inc., US. The Company is ISO 9001:2015, ISO 14001:2015 and ISO 45001 with certifications from KEMA Netherlands, CNC Germany, Bureau Veritas, TÜV SÜD, TÜV Rheinland, TÜV Austria, UKAS, BSI, USACE, PSQCA and PCSIR. Pakistan Cables is the only internationally certified TUV type tested solar cable manufacturer in Pakistan.
For over 70 years, Pakistan Cables has continued to challenge the status quo, providing end-to-end solutions to its customers by offering a versatile product portfolio of Wires & Cables, Copper Rod, Aluminium Rods, PVC compound and Wiring Accessories.
As the industry pioneer, Pakistan Cables has continued to challenge the status quo, providing end-to-end solutions to its customers by offering a versatile product portfolio of Wires & Cables, , Copper Rod, Aluminium Rod, PVC compound and Wiring Accessories.
It is a member of the Amir S. Chinoy Group (ASC). The ASC group has been at the forefront of Pakistan's industrial development for over 70 years. Today, the ASC Group includes two other listed companies, International Industries Limited and International Steels Limited and boasts a collective turnover of USD 471 million, with annual metal tonnage sales in the range of 374,000. Furthermore, the ASC Group reported a combined total export of USD 55 million in 2024-25 and covering over 60 international markets. In 2024, Chinoy Engineering & Construction (Pvt.) Ltd. was established to explore business opportunities in construction projects kicking off with Reko Diq Copper Gold Mines, Baluchistan to design and construct a Permanent Accommodation Camp.
Pakistan Cables is the largest exporter of wires and cables in Pakistan. Exporting to over 45 markets has stockists across 3 continents. As winners of the prestigious FPCCI Export Trophy consecutively for eight years since 2016, Pakistan Cables is flying the national flag high globally.
In Pakistan, the Company has the largest dealers' network across over 200 cities and towns. The Company created Pakistan's first online e-store with the largest delivery network, covering 650 cities and towns nationwide. (https://www.pakistancables-estore.com)
Recently it completed expansion of its operations to a new 42-acre, purpose-built, state of the art manufacturing facility in Nooriabad, Sindh. The new manufacturing facility unveils Pakistan's first 69 kV CCV line for the manufacturing of Medium Voltage (MV) cables. It is also home to Pakistan's first and largest Miyawaki based urban forest on an industrial estate. Spread over 3 acres, 50,000 trees have been successfully planted at the Pakistan Cables Urban Forest of 59 native species. The Company was also one of the first 26 local companies to sign the Business Ambition for 1.5°C commitment prior to COP26 in Glasgow, UK in 2021. As a signatory of the United Nations Global Compact, all CSR related activities are aligned with the UN's Global SDGs.
The Company's science-based emission reduction targets are validated and approved by SBTi. Its science-based emission reduction targets are part of the long-term vision of Pakistan Cables to develop its net zero targets and strategies that are aligned with SBTi's net zero criterion.
2024 New factory located at Nooriabad, Sindh
Contents
INTRODUCTION
Vision and Mission Statement 06
Code of Ethics 08
Code of Conduct 10
Amir S.Chinoy Group 14
Strategic Objectives 19
Management Objectives and CPIs 20
Company Information 22
Geographical Presence 24
Key Highlights 2024-25 26
Nature of Business 28
Product Portfolio 30
Quality Assurance 37
Journey Over the Years 39
SUSTAINABILITY
Environmental, Social and
Governance (ESG) Policy 46
ESG - Living Our Vision 47
GOVERNANCE
Directors' Profile 53
Committees of the Board 58
Board Audit Committee Report 60
Management Team 63
Executive Management Committee 64
Organizational Structure 65
Chairman's Review (English) 67
Chairman's Review (Urdu) 70
Directors' Report (English) 71
Directors' Report (Urdu) 114
CORPORATE GOVERNANCE
Review report on the
Statement of Compliance 116
Statement of Compliance with the
Code of Corporate Governance 117
FINANCIAL HIGHLIGHTS
Key Financial Data 121
Financial Snapshots 122
Analysis of Financial Statements 126
Direct Method Statement of Cash Flows 131
FINANCIAL STATEMENTS
Independent Auditors' Report 133
Statement of Financial Position 137
Statement of Profit or Loss 138
Statement of Comprehensive Income 139
Statement of Cash Flows 140
Statement of Changes in Equity 141
Notes to the Financial Statements 142
SHAREHOLDERS' INFORMATION
Investor Relations 197
Pattern of Shareholding 199
Categories of Shareholders 200
Highlights of the AGM 2024 201
Notice of AGM (English) 202
Notice of AGM (Urdu) 209
Proxy Form (English) 210
Proxy Form (Urdu) 212
Glossary 214
PIONEERING THE MISSIONI N T R O D U C T I O N
Vision
Ignite Possibilities. Transform Lives.
Instil Pride.
MissionBy fostering meaningful customer experiences, we lead with a focus on safety, quality, sustainability and operational excellence to maximize stakeholders' value and uphold responsibility towards society.
06 | Pakistan Cables Limited
Values
Teamwork Agility Passion
Innovation Transparency
Annual Report 2025 | 07
Code of Ethics
HONESTY:
It is the policy of Pakistan Cables Limited (the "Company") to conduct its business with honesty and integrity and be ethical in its dealings while showing respect for the interest of those with whom it has a relationship.
COMPLIANCE:
The Company is committed to comply with all laws and regulations. The Board of Directors and the Management team are expected to familiarize themselves with prevailing laws and regulations governing their individual areas of responsibility and not to transgress them. If in doubt they are expected to seek advice. The Company believes in fair competition and supports appropriate competition laws.
POLITICAL ACTIVITIES:
The Company does not support any political party nor does it contribute funds to groups whose activities promote party interests. The Company will promote its legitimate business interests through trade associations.
08 | Pakistan Cables Limited
QUALITY AND SAFETY:
The Company is committed to provide products which consistently offer value in terms of price and quality and are safe for their intended use, in addition to satisfying customer needs and expectations.
ENVIRONMENT:
The Company is committed to run its business in an environmentally sound and sustainable manner and promote preservation of the environment.
CORPORATE SOCIAL RESPONSIBILITY:
The Company recognizes its social responsibility and will contribute to community activities as a good corporate citizen.
TRANSPARENCY:
The Company is committed and fully adheres, to the reliability of financial reporting and Transparent transactions.
EMPLOYEES AS ASSETS:
The Company is committed to recruit and promote employees on merit and provide a safe and health working conditions for all its employees. The Company firmly believes in maintaining good communications with its employees.
Annual Report 2025 | 09
Code of Conduct
Purpose and Scope
This Code of Conduct (the "Code") is intended to set out appropriate standards of conduct and behaviour of all persons working for Pakistan Cables Limited (the "Company"), including employees at all levels, Directors, volunteers and interns (collectively "Associates"). The Associates are expected to act with integrity and objectivity, striving at all times to enhance the reputation and performance of the Company. In case of any conflict between this Code of Conduct and any relevant laws and regulations, the stricter rule shall in all cases always be applied.
Understanding of the Legal Duties
In all business decisions and actions, the Company endeavours to observe the applicable laws and other relevant regulations. Associates have the obligation to comply with the law and with the principles of this Code. The Company makes dedicated efforts to improve competence and skills in their respective roles by providing appropriate knowledge of the legal requirements related to their duties in compliance with the applicable laws, relevant guidelines and policies of the company and to ensure compliance of applicable regulatory frameworks.
All books, records, accounts and statements should conform to generally accepted and applicable accounting principles and to all applicable laws and regulations and should be maintained accurately.
The Company is committed to promoting fair and ethical business practices. The Associates shall abide by applicable competition laws and shall not enter into understandings, arrangements or agreements with competitors which have the effect of fixing or controlling prices, dividing and allocating markets or territories or boycotting suppliers or customers.
The Company is against corruption and bribery. The Associates shall not tolerate behavior in which unfair means are used to conduct business. The Associates must not offer, receive or accept any benefits from stakeholders that might impair an objective and fair business decision or even create such an appearance.
Personal Conduct
The Company is dedicated to upholding high standards of conduct. Associates shall conduct themselves with utmost integrity and professionalism in the workplace or any other location while on Company business.
Bribery, extortion and all other forms of corruption are strictly prohibited.
The Associates must avoid misconduct, intimidating and insulting behavior, verbal onslaught, accusations, misogynist behavior, sexual harassment, ignorance of regulatory framework, spate communication (letters, emails, etc.) without highlighting specific discrepancies, humiliation, pressurizing tactics, coerciveness, disruptive and distractive measures, bullying, disruption of conduct of business, unnecessary interference in management issues, unethically tarnishing image of any person.
Conduct in Business Dealings
The Company places a strong emphasis on ethical conduct in business. Associates must recognize that their primary responsibility is to the Company as a whole. Associates of the Company must act honestly, in good faith and in the best interests of the Company as a whole and treat everyone, inside and outside the Company, professionally with respect and equality. They must not take advantage of their position for personal gain, the gain of their affiliates or to cause detriment to the Company.
The Associates must not involve in such practices like manipulation, misuse of privileged information and concealment of facts.
Integrity and Honesty
The Company's policy is to conduct its business with honesty and integrity and be ethical in its dealings, showing respect for the interest of all stakeholders including its shareholders, employees, customers, suppliers, partners and society at large.
The Associates must:
Act, at all times, with honesty, integrity and independence to protect Company's properties, reputation and image, and not partake in dishonest practices such as bribery or corruption, etc.;
10 | Pakistan Cables Limited
Exercise due diligence, objectivity, sound and independent judgement while performing the duties;
Not involve themselves in practices with the intention to get any undue advantage either for themselves or their family members.
Conflict of Interest
A conflict of interest arises when a personal, professional or business interest of an Associate are potentially at odds with the best interests of the Company. The Associates should conduct their personal and business a¬ffairs in a manner such that neither a conflict nor the appearance of a conflict arises between those interests and the interests of the Company.
The Associates should avoid any situation in which he or she, or a family member, might profit personally (either directly or indirectly) from the Company's facilities, its products, or relationships with its vendors or customers.
The Associate must not get into any such business or practice that would tend to influence him/her in a way other than in the best interests of the Company.
The Associates must not get into any business transaction or agreement that would result in the conflict of interest in any manner, other than those in the best interests of the Company. The Associates must not receive gifts, hospitality, entertainment and other benefits from the outsiders having pecuniary and other interest that influence business decision-making or cause others to perceive that there has been undue influence.
In the event that such a conflict arises, or is perceived to arise, the matter shall at all times be resolved in favour of the Company.
Confidentiality
The Company recognizes the critical importance of confidentiality in maintaining trust and safeguarding sensitive information. The Associates have access on a daily basis, by reason of their functions, to information from the Company, its employees, customers, business partners and suppliers, and third parties. The Associates
must protect confidential, proprietary and any such information received by virtue of their position in the Company and not disclose such information to anyone, unless the disclosure is required under any law or authorized by the Board of the Company.
The Associates must not use or intend to use the confidential and proprietary information for gaining unfair advantage and personal benefits, unless it becomes public.
The Company uses and treats all personal information about employees, customers, business partners and suppliers as well as other third parties in complete accordance with data protection laws/policy. This data must be protected with the utmost care.
Confidential information may only be released or used with specific permission from the Company and/or where such disclosure is:
Required to be disclosed to another Associate in the normal conduct of the Company's operations;
Authorized by the Board of Directors;
Required by law or regulatory body
An Associate's obligations in respect of confidentiality shall continue after an Associate's association with the Company is concluded.
Environmental, Social and Corporate Governance (ESG) Practices
Environment, Social and Corporate Governance (ESG) underpins the Company's activities across all jurisdictions. The Company carries operations in an environmentally and socially responsible manner, while having strong governance practices in place in accordance with the global best practices.
The Company shall prevent the wasteful use of natural resources and minimize any hazardous impact of the development, production, use and disposal of any of its products and services on the ecological environment in
Annual Report 2025 | 11
accordance with the applicable laws. Associates must adhere strictly to all applicable environmental laws and regulations that impact the Company's operations, promote preservation and sustainability of the environment.
The Company shall adopt most efficient energy management system, prevention of energy waste and utilization of natural resources in responsible manner.
The Company encourages adopting digitalization to enhance efficiency and to protect the environment.
The Company is committed to philanthropic activities, donations, contributions to charities and other matters of social welfare, in terms of sustainable practices. The Company is proud of engaging in volunteering activities supporting charities and activities that align with its values. The Associates are encouraged to participate and actively engage in these volunteering activities.
The Company shall publish and disclose regular reports on its ESG targets, environmental and social impact activities as governed by mandatory laws and regulations.
The Associates shall promote and ensure compliance with Environment, Social and Governance policy of the Company.
Diversity, Equity and Inclusion (DEI)
Diversity is essential for the Company's business to thrive. The Company respects individuals of all genders , physical abilities, sexual orientation , nationalities, ages, industry backgrounds, religions, cultural, and ethical beliefs, races, castes, as well as their opinions. The Company is committed to creating a equal opportunity provider, promoting a safe and productive work environment, in a climate of fairness, trust, respect.
The Company shall:
Promote diverse and inclusive Board and management composition;
Provide equal opportunities to all employees for employment in the Company irrespective of their culture, race, gender, caste, and religion;
Promote a work environment free from discrimination, harassment and intimidations of any nature.
Role Towards Shareholders/Members and other Stakeholders
The Company recognizes its multiple stakeholders, including its shareholders, customer, suppliers, bankers/lenders, media, regulators, employees, the community etc. All Associates shall ensure appropriate stakeholder engagement in a manner that fosters good relations in accordance with prevailing law, Company policies and industry good practices.
The Associates must:
Treat all shareholders/members and stakeholders of the Company in a fair and respectable way;
Act in the best interests of the Company and fulfill their fiduciary responsibilities qua the Company;
Understand and consider the interests of all stakeholders in the success of the Company.
Safeguarding Company's Assets
Safeguarding Company's assets is a fundamental priority. The Company understands that success relies on the protection of valuable resources, both tangible and intangible.
The Associates must use Company's assets, property, proprietary information and intellectual rights for business purposes of the Company and not for personal benefits or gains and to make utmost efforts for the protection and efficient use of the company's assets.
The Associates are responsible for the proper and cautious handling of the assets of the company. Each worker is required to safeguard the Company's assets from loss, harm, misuse, theft, misuse or destruction. Each worker has the obligation to immediately inform his superior of any use of assets contrary to the above.
12 | Pakistan Cables Limited
Promoting Safe and Healthy Environment The Company being a leader in manufacturing of Wire & Cables, PVC Compound, Copper Rod and Aluminum Rod ,
highly values the Health and Safety of its personnel,
contractors and the environment in which it operates and is committed to continual improvement of its Health, Safety and Environment Management Systems. The Company is committed to providing a safe, fair, and healthy working environment, complying with all laws and regulations governing workplace safety, and to providing the Associates with the training needed to perform their jobs safely. The Associates must strictly observe safety regulations and procedures.
The Company sets, reviews and implements Health, Safety and Environmental objectives as an on-going aspect of continuous improvement.
The Company continually endeavours to set objectives, identify hazards and reduce risks so as to prevent injury and occupational illness and provide a safe and healthy workplace for Associates and contractors. All manufacturing and associated processes must be in a manner that ensures health and safety of personnel.
The Associates must promote preservation of the environment by preventing pollution as a result of controls and monitoring of emissions, effluents and solid waste.
Anti-Harassment
The Company prohibits discrimination, harassment and bullying, violence discriminatory differentiation based on gender, physical ability, sexual orientation, nationality, gender identity, race, religion, age, industry background, cultural and ethical beliefs or caste. The Company absolutely prohibits any type of discrimination, violence, threat of violence, intimidation or conduct tending to it in any of the lines of work. Any non-compliance or violation of the Workplace Act 2010 by an Associate will result in action in accordance with the Company's Anti-Harassment Policy.
External Activities and Public Comments The Associates must not undertake any external activities during the working hours or, at the expense of Company's
duties and commitments.
Insider Trading
Maintaining the highest standards of ethical conduct in the financial markets is a cornerstone of the Company's commitment to integrity.
The Associates shall be careful while dealing with personal or business associates and not disclose, divulge or provide any information regarding the Company to anyone except where the same is used as a part of his/ her official obligations and as required for official purpose and shall abide by the Closed Period announced by the Company from time to time and also sign a Non-Disclosure Agreement if the need arises.
The Associates must not indulge in insider trading on the basis of unpublished price sensitive information, subject to exceptions given in section 128 of the Securities Act, 2015, and ensure compliance with all relevant laws and company's policies on prohibition of insider trading.
Political Activities
The Company does not support any political party nor does it contribute funds to groups whose activities promote party interests. The Company will promote its legitimate business interests through trade association. The associate should disclose his / her political affiliation (in case of being a nominated member of a political party) with their Line Manager or Head of Human Resources.
Non-Compliance - Reporting of Misconduct The Company views breaches of this Code as serious misconduct. Associates who have become aware of any
breaches, or potential misconduct of this Code must report
the matter immediately to their Line Manager or Head of Human Resources, as may be appropriate.
Any non-compliance or violation of the law or this Code by an Associate will result in action in accordance with the Company's Disciplinary Action Policy.
Annual Report 2025 | 13
Amir S. Chinoy Group
The Amir S. Chinoy Group (ASC Group) has been at the forefront of Pakistan's industrial development since the founding of the country 78 years ago. Our founder, Mr. Amir S. Chinoy, a pioneer of industrialization in Pakistan, laid the foundation of the ASC Group by setting up manufacturing concerns in heavy chemicals (Pak Chemicals Ltd, 1951), steel, and galvanized pipes (International Industries Limited, 1948) and electrical wires and cables (Pakistan Cables Limited, 1953). His commercial interests also extended to trading, electrical contracting, and the representation of major European and international companies in South Asia. As a flag bearer of determination and innovation, the group later invested in a green field project for the manufacture of Cold Rolled, Galvanized and Colour Coated steel coils and sheet (International Steels Limited, 2007).
Today, the ASC group is one of the leading industrial groups in Pakistan with proven expertise in manufacturing, trading, and industrial services. The member companies enjoy a credible export pedigree with combined export revenues of Rs. 15 billion. ASC Group's growing global footprint is further represented by an on-ground presence in Australia, Canada, and Europe through its wholly owned subsidiaries IIL Australia Pty. Ltd., IIL Americas Inc., and INIL Europe Ltd., which collectively contribute Rs. 2.3 billion in export revenues. In addition, the Group operates IIL Trading Pvt. Ltd. in Pakistan, a premium trading company representing globally renowned brands such as Milwaukee, Fischer, Mapei, and Brenntag. In Pakistan, the ASC group has an extensive distribution network through 2,600 outlets in 500 cities and towns across the country. Recently, in 2024, Chinoy Engineering and Construction (Pvt.) Ltd. (CECL), an associate company of International Industries Limited, Pakistan Cables Limited and International Steels Limited, was established to explore business opportunities in construction projects. CECL successfully entered into a contract with the Reko Diq Mining Company to design and construct a Permanent Accommodation Camp at Reko Diq Copper Gold Mines, Baluchistan.
The broad range of products manufactured by the Group companies includes:
Steel Pipes Cold Rolled Steel Galvanized Steel Colour Coated Steel (CR, HR, Galvanized,
Stainless Steel)
Polymer Pipes (UPVC, PPRC, PE)
Hollow Structural Sections (Steel)
Scaffolding Systems and Formwork
Flat Steel Sheets, Profiles & Purlins
Electric Wires & Cables (LV & MV)
Electric Overhead Conductors of Aluminium & Copper
Special Cables, Solar Cables
PVC Compound Copper Rod Aluminum Rod Wiring Accessories
Member companies of the ASC group have attached international equity partners of repute, which have further enriched their technical expertise and best practices. Leading equity partners associated with member companies include:
British Insulated Callender's Cable (BICC), UK.
Doogood, Australia.
General Cables, USA.
JFE Steel Corporation, Japan.
Sumitomo Corporation, Japan.
International Finance Corporation (IFC), USA.
14 | Pakistan Cables Limited
Group Highlights
116PKR in Billion Sales
Turnover
26PKR in Billion Contribution
to National Exchequer
374,000(Metric Tons) Total Metals Produced
2,100+Number of Employees
500Geographical Footprint in
Pakistan (Cities & Towns)
72PKR in Billion Market
Capitalisation
15PKR in Billion Export
Sales
72Years of Production
60Number of Export Destinations
(including USA, Canada, Europe)
2,600Number of Dealers/Distributors
*As on FY ending 30thJune 2025
Annual Report 2025 | 15
Member Companies
Incorporated in 1948 Listed on PSX since 1984 Credit Rating AA/A-1
Product Lines:
Steel Pipes and Tubes Polymer Pipes and Fittings Stainless Steel Tubes Engineering Solutions
25
PKR Billion Turnover (2024 - 2025)
Incorporated in 1953 Listed on PSX since 1955 Credit Rating A/A-1
Product Lines:
Wires and Cables Conductors, Aluminium Rods, Wiring Accessories Copper Rod
29
PVC Compounds
PKR Billion Turnover (2024 - 2025)
Incorporated in 2007 Listed on PSX since 2011 Credit Rating A+/A-1
Product Lines:
Cold Rolled Steel Hot Dip Galvanized Steel
Color Coated Steel
62
PKR Billion Turnover (2024 - 2025)
Incorporated in 2024
Services: Contracting services in the construction
and engineering industry
16 | Pakistan Cables Limited
Highlights of the ASC Group member companies' events
ASC Group Participates in Saudi Build Expo 2024 ASC Group companies participated in the Saudi Build, expo to explore the region's largest building and infrastructure market at the 34th
International Trade Exhibition for Construction Materials and Building
Technologies held at Riyadh International Convention & Exhibition Center during November 4-7, 2024.
ASC Group Participates in IAPEX Lahore 2024
ASC Group companies participated in IAPEX Lahore, held at the Lahore Expo Centre from November 1 to 3, 2024, showcasing their commitment to innovation and industry leadership. Pakistan Cables featured its Wiring Accessories portfolio, International Industries displayed its comprehensive range of steel tubes and pipes and International Steels presented its latest galvanized and cold-rolled steel products. The exhibition provided a valuable platform to engage with industry stakeholders, strengthen brand visibility, and reinforce group's position as a leader in Pakistan's industrial landscape.
ASC Group Participates in Pakistan Minerals Investment Forum 2025
ASC Group participated in the Pakistan Minerals Investment Forum 2025, a premier platform showcasing the country's potential in the minerals and mining sector. Among the Group's highlights was CECL (Copper & Energy Company Limited), a sister company, which drew significant attention for its growing role in Pakistan's resource development landscape.
The event offered a valuable opportunity to present the Group's vision, explore strategic partnerships, and reinforce our commitment to contributing to the nation's industrial and energy advancement.
ASC Group Marks Pinktober
ASC Group organized a Breast Cancer Awareness event, featuring special guests, Dr. Bushra Maham Amin from Shaukat Khanum Hospital, cancer survivor Aysha Jamil, and former First Lady Begum Samina Arif Alvi. The informative session helped the attendees learn more about the symptoms, prevention, and treatment of breast cancer.
Annual Report 2025 | 17
18 | Pakistan Cables Limited
2nd Amir Sultan Chinoy Women's Tapeball Cricket Tournament 2024
The 2ndAmir Sultan Chinoy Women's Tape-ball Cricket Tournament, held in December 2024, was a significant milestone in the ASC Group's commitment to promoting diversity, equity, inclusion, and collaboration across its member companies. The tournament featured 42 enthusiastic women participants, with Tectonic Titans (IIL), Electric Eagles (PCL), and Steel Strikers (ISL) teams embodying the spirit of sportsmanship and empowerment. Tectonic Titans (IIL) claimed the championship title in an electrifying final, capping offa successful two-day event that celebrated unity and progress on and off the field.
ASCF Sports Collaboration
Under a multi-year sponsorship agreement by the Amir S. Chinoy Foundation, the ASC Group is proud to support Sana and Saif Bahader - two exceptionally talented squash athletes who continue to break barriers.
Despite being classified as Persons with Disabilities (PWDs), their unwavering determination and remarkable skill embody the spirit of Pakistan's resilient youth. This collaboration reflects our commitment to inclusivity and aims to elevate their talent - and Pakistan's squash legacy - onto the global stage.
ASCF Supports Water Filteration Plant in Dharasar Umarkot
ASCF in collaboration with Zaman Foundation installed a water filtration plant in Dharasar village, Umar Koth, to provide access to clean drinking water access to the local community. Dharasar is a remote desert village located 65km from Umarkot, home to over 600 residents across 350+ households. The predominantly Hindu community faces limited infrastructure and essential services access.
Emerge Incubation Centre Completed Cohort III Emerge completed its COHORT III pitch deck round in which 30 highly promising incubates were meticulously selected, setting the stage for
a dynamic and competitive cohort. Emerge is Pakistan's first TVET based
incubation centre for the underprivileged youth, set up by the Amir Sultan Chinoy Foundation in collaboration with the Hunar Foundation with the intent to promote entrepreneurial skills among them.
Strategic Objectives
The Company's key strategic objectives contribute to the well-being of its customers by delivering world class quality products that are consistently manufactured in compliance to all relevant international and local standards. A safety centric approach across all spheres of business has been implemented, which remains a key pillar for continued operational excellence. The Company is committed to increasing stakeholder value through continuous improvement of its production processes, investing in R&D, broadening its product portfolio and setting benchmarks in the industry.
The Company's new manufacturing facility in Nooriabad, Sindh is a testament of its vision to invest for significant improvement in operational efficiencies, technological advancements and sustainability. The Company has invested in Pakistan's first, German technology based, 69kV CCV line for Medium Voltage (MV) cables at the new factory in Nooriabad. As part of its commitment to sustainable business practices, its 2 MW (0.3 MW was added after June 30) on-grid solar plant at the Nooriabad factory 2.5 kWh solar energy, helped reduce carbon emissions by 1,689 tons and contributing towards cost savings too. In addition to this, the Company is focused on streamlining its human resource policies, improving its standard operational procedures and creating a fair and safe working environment for its employees' while retaining a focus on business continuity. Annual financial targets relating to profitability and capital structure are closely monitored and shared with relevant stake holders to ensure that the Company generates value for its shareholders. The Company's corporate strategy concentrates on staying ahead of the curve by adding new levels of value across the wires and cables industry in Pakistan and gaining a growing export footprint across 45 international markets. During 2024-25, Pakistan Cables signed a MoU with Bahra Electric to drive industrial growth in the energy sector, marking a new chapter in cooperation between Pakistan and Saudi Arabia.
As the most trusted brand in its category by consumers in Pakistan, the Company has evolved its corporate social responsibility agenda over time. Under its vision to 'Transform Lives.", the Company has created unique position by consistently contributing towards the areas of youth empowerment through STEM based and scholarship programs, environmental conservation and protection, support during national disasters, employee volunteering activities in areas of education and health along with other general social upliftment initiatives, which continue to make a positive impact and inspire others.
Annual Report 2025 | 19
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