MARIE BRIZARD
WINE & SPIRITS
J U N I V E R S A L R E G I S T R A T I O N D O C U M E N T
CONTENTS
1 OVERVIEW OF MARIE BRIZARD WINE & SPIRITS | 5 | 6 | BOARD OF DIRECTORS' REPORT ON CORPORATE GOVERNANCE | 157 |
1.1 Key dates and events in the history of Marie Brizard | 6.1 | Governance | 158 | |
Wine & Spirits | 6 | 6.2 | Board of Directors' report on corporate governance | 158 |
1.2 Simplified organisational chart as at the date of this | 6.3 | Remuneration | 177 | |
document | 6 | 6.4 | Description of 2024 regulated agreements | 187 |
1.3 Role of the various legal structures | 7 | 6.5 | Agreements entered into between a corporate officer | |
1.4 Business activities | 7 | or major shareholder and a subsidiary | 187 | |
1.5 Main brand markets and operations | 8 | 6.6 | Procedure applicable to unrestricted agreements | |
1.6 Property, warehouses and industrial plant | 11 | entered into in the ordinary course of business and on | ||
1.7 Major contracts | 11 | arm's length terms | 188 |
2024 MANAGEMENT REPORT 13
Consolidated financial statements for the 2024
financial year 14
Parent company financial statements for the 2024
financial year 22
Risk factors 25
Internal control and risk management procedures 32
Shareholder structure and transactions in securities 37
Other information 188
Statutory Auditors' special report on regulated
agreements 193
Information on the Statutory Auditors 194
-
GENERAL INFORMATION ON THE COMPANY AND ITS SHARE
CAPITAL 195
3 SUSTAINABILITY STATEMENT
39
7.2
SA
Memorandum and Articles of Association
196
197
3.1 GENERAL INFORMATION [ESRS 2]
40
7.3
Breakdown of share capital and voting rights
204
3.2 ENVIRONMENTAL INFORMATION
55
7.4
Dividends
207
3.3 SOCIAL INFORMATION
74
7.5
Financial services
207
3.4 INFORMATION ON BUSINESS CONDUCT [G1]
85
General information on Marie Brizard Wine & Spirits
90 95 | 8 | PERSON RESPONSIBLE FOR THE UNIVERSAL REGISTRATION DOCUMENT | 209 |
8.1 | Person responsible for the Universal Registration | ||
99 | 8.2 | Document Declaration by the person responsible for the | 210 |
Universal Registration Document | 210 | ||
100 | 8.3 | Documents accessible to the public | 210 |
131 | 1 | APPENDIX 1 | 211 |
1.1 | Cross-reference table with Annex I of the Prospectus | ||
135 | Directive | 211 | |
2 | APPENDIX 2 | 216 | |
136 | 2.1 | Cross-reference table with the notes to the Annual | |
APPENDIX B - LIST OF DATA POINTS REQUIRED BY OTHER EU LEGISLATIVE FRAMEWORKS [IRO-2]
INDEPENDENT THIRD-PARTY BODY REPORT
-
CONSOLIDATED FINANCIAL STATEMENTS
Consolidated financial statements and notes for the 2024 financial year
Statutory Auditors' report on the 2024 consolidated financial statements
-
PARENT COMPANY FINANCIAL STATEMENTS
Parent company financial statements and notes for the 2024 financial year
Statutory Auditors' report on the 2024 parent
company financial statements 152
Financial Report 216
Marie Brizard Wine & Spirits
10-12 Avenue du Général de Gaulle 94220 Charenton-Le-Pont
Créteil Trade and Companies Register No. 380 695 213 Company with share capital of €156,785,752.20
2024 UNIVERSAL REGISTRATION DOCUMENT
&
ANNUAL FINANCIAL REPORT
The Universal Registration Document was filed on 30 April 2025 with the French Financial Markets Authority (AMF) in its capacity as the competent authority pursuant to Regulation (EU) 2017/1129, without prior approval in accordance with Article 9 of the Regulation.
The Universal Registration Document may be used for the purposes of an offer of financial securities to the public or for the admission of financial securities to trading on a regulated market, provided that it is accompanied by a securities note and, where applicable, a summary and all amendments to the Universal Registration Document. The set of documents thus formed has been approved by the AMF in accordance with Regulation (EU) 2017/ 1129.
In application of Article 19 of Regulation (EU) 2017/1129, the following documents are incorporated into this Universal Registration Document by reference:
the consolidated financial statements included in Section 4.1 of the 2022 Universal Registration Document, the Statutory Auditors' report on the consolidated financial statements included in Section 4.2 of the 2022 Universal Registration Document, the Statutory Auditors' special report on regulated agreements and commitments included in Section 6.8 of the 2022 Universal Registration Document, the report of the Chairman of the Board of Directors and the Statutory Auditors' report on the report of the Chairman of the Board of Directors included in Sections 6.1 and 6.2 of the Universal Registration Document filed on 26 April 2023 under number D.23-0344 (https://mbws.com/wp-content/uploads/2023/07/ mbws_universal_registration_document_2022_opti.pdf).
the consolidated financial statements included in Section 4.1 of the 2023 Universal Registration Document, the Statutory Auditors' report on the consolidated financial statements included in Section 4.2 of the 2023 Universal Registration Document, the Statutory Auditors' special report on regulated agreements and commitments included in Section 6.8 of the 2023 Universal Registration Document, the report of the Chairman of the Board of Directors and the Statutory Auditors' report on the report of the Chairman of the Board of Directors included in Sections 6.1 and 6.2 of the Universal Registration Document filed on 30 April 2024 under number D.24-0378 (https://mbws.com/wp-content/uploads/2024/07/ MBWS_Universal_Registration_Document_2023_MEL-OPTI.pdf).
Copies of the Universal Registration Document may be obtained free of charge from Marie Brizard Wine & Spirits, 10-12 Avenue du Général de Gaulle, 94220 Charenton-Le-Pont, France, or downloaded from the AMF website (https://http://amf-france.org) or Company website (https://http://www.mbws.com).
THE MARIE BRIZARD WINE & SPIRITS GROUP
Marie Brizard Wine & Spirits (MBWS) is a French wine and spirits group mainly operating in Europe and the United States.
The brandsMBWS holds a large portfolio of brands, particularly developed in Europe and the United States:
No. 9 blended Scotch whisky brand worldwide(1), in 2024 WILLIAM PEEL consolidated its leadership on the Scotch whisky market in France with a market share of 25% by volume(2). The brand continued its international expansion with particular success in Poland and Lithuania.
SOBIESKI is a traditional Polish vodka made exclusively from rye, which gives it excellent organoleptic properties. Besides holding its position as a go-to brand in the United States amid highly competitive and constantly challenging market conditions, Sobieski has also consolidated its No. 2 position on the French vodka market(2).
MARIE BRIZARD, the iconic premium liqueur and syrup brand created in 1755, continues to leverage the attraction of classic and trending cocktails, capitalising on the interest shown by the bartender community as well as home consumers.Nine times voted the "World's Best Cognac" since 2000 due to its excellent organoleptic properties, COGNAC GAUTIER is another longstanding classic: created in 1755, the brand's goal is to rise to 10th place on the global cognac market.
With 53.4% market share by volume in supermarkets in 2024(2), SAN JOSÉ has been the undisputed leader in the tequila category in France for several years.
In addition to these global brands, MBWS boasts a rich portfolio of local brands as well as a major wine business in Bulgaria (Tcherga, Menada).
IWSR 2022
Nielsen 2024 market share by volume
1
OVERVIEW OF MARIE BRIZARD WINE & SPIRITS
1.1 KEY DATES AND EVENTS IN THE HISTORY
1.5
MAIN BRAND MARKETS AND OPERATIONS
8
OF MARIE BRIZARD WINE & SPIRITS
6
1.5.1
Two Clusters and several key development regions
9
1.2 SIMPLIFIED ORGANISATIONAL CHART AS
1.5.2
Our 5 strategic brands
10
AT THE DATE OF THIS DOCUMENT
6
1.6
PROPERTY, WAREHOUSES AND
1.3 ROLE OF THE VARIOUS LEGAL
INDUSTRIAL PLANT
11
STRUCTURES
7
1.7
MAJOR CONTRACTS
11
1.4 BUSINESS ACTIVITIES
7
Key dates and events in the history of Marie Brizard Wine & Spirits
KEY DATES AND EVENTS IN THE HISTORY
OF MARIE BRIZARD WINE & SPIRITS
MARIE BRIZARD WINE AND SPIRITS (the Company) was
founded on 8 February 1991 in Beaune, France. It experienced its first boom in the 1990s, when it was the first company to market upscale vodkas and developed an extensive distribution network, primarily in Poland.
The Company was listed on the Paris Stock Exchange new market on 21 January 1997.
The Company created Sobieski vodka in 1998.
During the 2000s, the Company brought a number of new products to market and acquired production facilities so as to integrate and secure the entire value chain. Accordingly, it began marketing wines from Bulgaria in 2000, followed by the purchase of a vineyard and the first distilleries in Poland and Lithuania a few years later.
The Company acquired Marie Brizard & Roger International in 2006. In addition to the range of products linked to the historic Marie Brizard brand, this acquisition enabled the Group to acquire the William Peel (Scotch whisky), Cognac Gautier and Moncigale wine brands.
In 2008 the Company faced the initiation of safeguard proceedings, at the height of the downturn in the global economic environment. The safeguard plan was cancelled in 2011 and substituted by the opening of court-ordered rehabilitation proceedings in 2012. In 2013, the General Meeting of shareholders approved the rehabilitation plan including the proposed liability settlement solution.
In 2010 and 2011 the Company continued to launch new products, such as Krupnik vodka in Poland and the Fruits and Wine flavoured wine-based beverages.
At the General Meeting held on 30 June 2015, the Company's shareholders decided to adopt "Marie Brizard Wine & Spirits" as the new company name.
On 1 March 2019, COFEPP subscribed to a €37.7 million reserved capital increase. In April 2019, a short-term warrant programme was launched and subscribed by shareholders in an amount of €20.7 million (including €15 million subscribed by COFEPP). As a result of these transactions, at said date COFEPP held 50.96% of the Company's share capital and had become the majority shareholder. 2020 marked the sale of the Polish businesses and the decision to sell Moncigale (wines business), which was subsequently sold on 16 February 2021.
At 2 February 2021, following the rights issue for a total subscribed amount of €100.9 million (including €17.4 million in cash), COFEPP held 70.06% of the Company's share capital and 67.99% of the voting rights.
Following COFEPP's acquisition of the entire stake held by one of the major shareholders on 3 August 2022, at 17 February 2025 COFEPP held 79.30% of MBWS SA's share capital and 80.65% of the voting rights.
Other highlights of 2024 and subsequent major events are described in the following sections of this document.
SIMPLIFIED ORGANISATIONAL CHART AS AT
THE DATE OF THIS DOCUMENT
Business activities
1
ROLE OF THE VARIOUS LEGAL STRUCTURES
The Group's entities are divided between two Clusters:
France
International
Three main types of company can be identified within the Group:
Production companies, whose role consists in producing the Group's wines and spirits. These companies mainly carry out the following processes:
Ageing and blending of wines;
Distillation;
Bottling;
Packaging.
Distribution companies, whose role consists in marketing and promoting the Group's products within each Cluster.
Marie Brizard Wine & Spirits SA (the "Company") is the holding company for the entire Group. The purpose of the Company is to provide operational support to its subsidiaries and to ensure the implementation of the strategic plan.
BUSINESS ACTIVITIES
Marie Brizard Wine & Spirits is an established player mainly operating in the international alcoholic beverage and soft drinks market. The Group markets and distributes wine and spirits, primarily in France, the United States and Europe.
The Group's business activities are divided between the two Clusters mentioned above.
The business activities are as follows:
"Brand business": wine and spirits production and/or marketing operations, by Group subsidiaries. The sub-group comprising Marie Brizard Wine & Spirits France and its subsidiaries focuses on the production and marketing of products primarily under the William Peel, Marie Brizard, Sobieski, Cognac Gautier and San José brands. The Group also owns the Sobieski vodka brand which it distributes in France and the United States; and
"Other business": these activities are grouped together under the name of "Industrial Services". They constitute a segment of the Group's business that includes industrial bottling subcontracting contracts for third-party brand owners, private labels, bulk and semi-finished product sales, miscellaneous sales, and so on, which allow the Group's subsidiaries to optimise their performance and profitability.
MAIN BRAND MARKETS AND OPERATIONS
Following its financial restructuring in 2019 and 2020, the Group has been divided into two Clusters since 1 January 2021: France and International, under the overall management ofthe holding company MBWS SA.
Since then, the Group has focused on establishing the conditions for profitable development of its brand portfolio and markets (subsidiaries and sales networks, direct export). In the wake of the health crisis and the subsequent disruption to markets and upstream industrial chains, supply shortages and drastic inflation in 2022 that continued into 2023, the Group adopted a rigorous and proactive approach to negotiations and commercial transactions with all its customers in 2024. The objectives were as follows:
strike a balance between the necessary revision of portfolio brand prices in order to offset increases in certain raw material costs and making allowance for the gradual stabilisation of inflation during 2024;
maintain the value growth approach while pursuing business development wherever the brands allow (notably in France, the United States, Lithuania, Bulgaria and key export markets).
The business environment remained turbulent in 2024 as the spirits market returned to normal while macroeconomic factors curbed consumer demand in all markets. As expected, this led to market contraction in terms of both volume and value, marked by contrasting and rather unpredictable impacts that generated different business trends across the Group's operating countries and in brand performance.
These factors and the downward sector trend observed in 2024 set the tone for the Group's press releases on business performance and its short and medium-term outlook in view of the operational and geo-strategic risks.
In this context, the Group remains vigilant and continues to focus on its strategic development priorities, in particular innovation, while remaining attentive to the elasticity of consumer demand in the design of its commercial offer. The
Group is focusing on prioritising development initiatives in its operating regions and its "Route to Market" by remaining flexible, adaptable and resilient in order to take into account and mitigate the rapid changes in the international environment and the wine and spirits sector in particular.
2025 opens as a year of transition for the Group against a backdrop of continued slowdown in the wine and spirits markets coupled with limited, volatile commercial visibility. The sector is also threatened by the risks of further tariff hikes.
In addition, as mentioned above, the Group foresees a material adverse impact from inflation in the cost price of matured spirits - particularly for Scotch whisky and cognac -distilled during the period of high inflation. This increase could weigh heavily on the economic performance of the France Cluster.
Faced with these challenges, the Group is working hard to mitigate these impacts by implementing an appropriate pricing policy and ramping up its productivity drive on production costs. The Group also remains focused on its strategic development pillars, namely investment, innovation and sustainable transition, while remaining vigilant in adapting its range to the elasticity of consumer demand.
The Group is also actively pursuing the identification of growth opportunities, both organic and external, by galvanising initiatives within its two clusters with a view to long-term development.
It remains fully committed to streamlining its operating model and controlling its cost base while continuing to implement the profitable synergies identified alongside COFEPP, thereby continuing to strengthen the Group's overall profitability. The Marie Brizard Wine & Spirits Group is adopting a clear positioning with a view to controlled growth and market development, particularly in its international markets and product categories.
Main brand markets and operations
1
Two Clusters and several key development regions
FRANCE Cluster: business activity globally resilient in 2024 - Improvement in overall profitability
Amid the ongoing slowdown in the spirits market, the France subsidiary recorded a slight improvement in sales in 2024. This includes the positive impact of the incremental growth generated by the new premium bourbon whiskey Agent Brands added to the portfolio in 2024.
Across both distribution channels, all International Strategic Brands reported sales growth except William Peel, in line with market trends for under-12-year blended whisky in the off-trade segment.
For 2024 as a whole, sales in the major retailer segment were down slightly, despite the positive residual impact of price increases implemented in 2023 and the first quarter of 2024. The
San José and Marie Brizard Strategic Brands gained market share, driven by strong sales momentum and the addition of new flavour varieties to the Marie Brizard range.
In the on-trade circuit, France Cluster sales proved resilient to the market decline, benefiting from the integration of new Agent Brands throughout the year.
Accordingly, the Group's strategy of focusing on value without neglecting the volume and market share approach remains a key driver of its sales and development initiatives.
The preservation of brand listings and the permanent availability of the product offer to customers remain key issues of our sales policy.
INTERNATIONAL Cluster: pursuit of market development strategy by building on existing distribution networks for MBWS portfolio brands and distributed Agent Brands
International Cluster sales were down versus 2023, marked by disparities between regions and entities. This decrease was mainly due to the Industrial Services business, which was affected by the fall in its unit prices following the end of the inflation wave. In addition, sales were curbed by the inventory rundown policy pursued by certain distributors in Europe and North America.
EUROPE, MIDDLE EAST AND AFRICA: maintenance of value strategy and development of our subsidiaries' neighbouring markets
Sales slowed in Europe, particularly in Spain and Bulgaria and to a lesser extent in Lithuania, due to the fall in Industrial Services unit prices after the end of the inflation wave. Good performances were recorded in Africa and the Middle East.
Lithuania sales were down, particularly in the export market. This reflects the significant decline in Industrial Services, where bulk unit sales prices are correlated with the decline in grain prices.
In Bulgaria, the domestic market remained solid, with a fine performance from International Strategic Brands and Flagship Regional Brands (wine). However, the Industrial Services subcontracting activity continued to decline.
In Spain, sales throughout the year were impacted by the distributor's inventory rundown policy and customer delistings. Industrial Services revenues were also down due to lower unit prices after the end of the inflation wave.
Other export markets also declined, particularly the UK market and Benelux towards the end of the year. However, the Marie Brizard, Sobieski and William Peel Strategic Brands performed well in Italy, Germany, Africa and the Middle East.
AMERICAS: relaunch of Group brands under the current partnership in the United States; expansion of local brands' geographical footprint
In the United States, the trend for the year as a whole was characterised by a limited decline in sales, mainly due to a sharp fall in Marie Brizard brand shipments, which was only partly offset by the growth in Sobieski brand sales in a market where competition remained intense and distributors reduced their stocks.
In Brazil, the full-year trend was positive in 2024, driven by continued growth in certain Agent Brands and despite sluggish growth in sales of Flagship Regional Brands.
The Americas export region recorded a significant increase in sales in 2024, mainly thanks to Canada where sales were largely driven by Cognac Gautier and brandy.
ASIA PACIFIC: search for targeted profitable growth opportunities
Business in this region remained modest, down over the full year despite a better second half.
Our 5 strategic brands
MARIE BRIZARD
Founded in 1755 in Bordeaux, with boldness and innovation in mind, MARIE BRIZARD is the oldest liqueur manufacturer in France.
MARIE BRIZARD often wins international awards for its unique expertise in liqueurs, dating back over 270 years. Renowned for its skilful blending, MARIE BRIZARD is now present in over 100 countries.
Further bolstered by its syrup expertise, MARIE BRIZARD has become a powerful brand capable of meeting all types of cocktail requirements, particularly the growing demand for low-alcohol and non-alcoholic beverages.
COGNAC GAUTIER
Located on the River Osme in Aigre, in the Charente region, Maison Gautier's history dates back over 350 years. Founded in 1755, COGNAC GAUTIER is one of the longest standing producers of cognac in the world.
The Gautier family and its descendants have been producing unique cognacs under the brand name for many generations. Thanks to a lengthy storage process in our cellars, Gautier cognacs benefit from the uniquely humid climate of the River Osme.
GAUTIER has been voted "Best Cognac" over ten times and Gautier cognacs have received multiple awards at the prestigious San Francisco World Spirits Competition for their exceptional quality.
The brand continues to expand in strategic markets such as the United States, the French overseas departments and territories, Canada and the duty free market, a major area of development where regular activation campaigns are organised to boost brand visibility (Middle East).
WILLIAM PEEL
WILLIAM PEEL is a blended Scotch whisky brand.
As a leading brand in France, both in its own segment and within the overall whisky market, William Peel is in the top 15 (in terms of revenues) French CPG references thanks to its two flagship formats, the 70 cl and one-litre bottles.
Founded in 1972, WILLIAM PEEL has become a go-to brand in France thanks to its affordability and fullness of flavour, making it highly popular among consumers.
SOBIESKI
SOBIESKI vodka is distilled in Poland and made from cereals, giving the beverage a unique, delicately balanced taste. Our vodka is a tribute to the Polish King John III Sobieski, also known as the "Lion of Lechistan" (meaning "Polish King" in Turkish).
SOBIESKI vodka is distilled following Polish ancestral tradition in the tallest distillation column in Poland. This distillation process guarantees the quality and purity of our vodka.
TEQUILA SAN JOSÉ
SAN JOSÉ, the undisputed leader in the Tequila category for several years in France.
Produced using Mexican blue agave plants and widely renowned for its sweetness and fruity notes, SAN JOSÉ tequila is made following a traditional method in the province of Jalisco, Mexico.
It offers an opportunity to discover the festive and convivial ambiance that has characterised Mexico for decades.
Major contracts
1
PROPERTY, WAREHOUSES AND INDUSTRIAL
PLANT
The Group owns most of its industrial property assets.
The Group currently has seven active industrial facilities used for distilling, rectification, ageing, blending, packaging and bottling operations. These operating assets and their ongoing improvement are of considerable strategic importance for the Group. They represented a total gross amount of €113.4 million at 31 December 2024, recognised under property, plant and equipment (vs €107.6 million at 31 December 2023) across the entire Group.
The Group's main facilities are currently as follows:
Facilities in Lithuania at Obeliai (alcohol distillation and rectification) and Vilnius (bottling and packaging of vodkas and other spirits);
The two French facilities carry out blending, packaging and bottling of spirits (Lormont and Aigre);
One facility in Spain (Zizurkil) for plant distillation and bottling of syrups and spirits;
Stara Zagora in Bulgaria, where the Group owns a number of vineyards. The facility takes care of the production, ageing and bottling of wines;
The Jundiai facility, near São Paulo, Brazil, carries out plant distillation and bottling of spirits.
Most quality systems at Group plants are ISO certified. The risk of pollution or fire is subject to audits and prevention plans that are formally defined with the relevant government departments. The Group's owned plants are subject to a regular investment plan aimed at upgrading production facilities and maintaining compliance with changing environmental, health and safety standards. The Group implements a responsible environmental policy in each country where it has production facilities.
More specifically, the modernisation of production and computer equipment has been identified as a strategic issue. Accordingly, between 2022 and 2024 major investments totalling nearly €20 million were carried out, focusing on:
increasing productivity and production capacity at a number of industrial plants (mainly in Lithuania, France, Spain and Bulgaria);
improving production quality and ensuring the compliance of specific equipment with environmental, safety and other standards;
the gradual roll-out of the Group ERP in various MBWS subsidiaries, in the implementation phase at the end of 2024 among the Lithuanian subsidiaries.
MAJOR CONTRACTS
All of the contracts entered into by the Group relate to day-to-day management.
2
2024 MANAGEMENT
REPORT
2.1 CONSOLIDATED FINANCIAL STATEMENTS | 2.3 RISK FACTORS | 25 | |
FOR THE 2024 FINANCIAL YEAR | 14 | 2.3.1 Geopolitical risks | 25 |
2.1.1 Going concern | 14 | 2.3.2 Business-related risks | 26 |
2.1.2 2024 consolidated income statement | 14 | 2.3.3 Operational risks | 29 |
2.1.3 2024 consolidated balance sheet | 17 | 2.3.4 Industrial risks | 29 |
2.1.4 Innovation | 19 | 2.3.5 Environmental risks | 30 |
2.1.5 Outlook | 21 | 2.3.6 Legal and regulatory risks | 31 |
2.1.6 Sustainability information | 21 | 2.3.7 Insurance and risk coverage | 31 |
2.2 PARENT COMPANY FINANCIAL STATEMENTS FOR THE 2024 FINANCIAL | 2.4 INTERNAL CONTROL AND RISK MANAGEMENT PROCEDURES | 32 |
YEAR 22
Going concern 22
Parent company income statement 22
Parent company balance sheet 22
Non-tax deductible expenses 23
Trade receivables and payables ageing schedule 23
Material events and amendments to the Articles of
Association during the year 23
Material events and amendments to the Articles of
Association that have occurred since financial year-end 24
Change in investments and controlling interests 24
Dividends 24
Five-year financial highlights 24
SHAREHOLDER STRUCTURE AND TRANSACTIONS IN SECURITIES 37
Shareholder structure 37
Potential share capital 37
Employee shareholding 37
Share buyback programme 37
Share price movements 38
The Group Management Report prepared by the Board of Directors of Marie Brizard Wine & Spirits for the 2024 financial year is included below.
CONSOLIDATED FINANCIAL STATEMENTS
FOR THE 2024 FINANCIAL YEAR
Going concern
The MBWS Group consolidated financial statements have been prepared in accordance with the going concern principle, in view of the known situation as at the reporting date, as explained in Note 1.3 to the 2024 consolidated financial statements (Chapter 4 of this Universal Registration Document).
2024 consolidated income statement
The parent company and consolidated financial statements for the year ended 31 December 2024 have been prepared in accordance with the presentation rules and valuation methods provided for by the regulations in force.
The presentation rules and valuation methods used are set out in Note 1 to the consolidated financial statements and Note 2 to the parent company financial statements of Marie Brizard Wine & Spirits SA.
Summary 2024 consolidated income statement
(€m)
2024
2023 Change 2024/2023
Revenues
233.9
236.0 -0.9%
Revenues excluding excise duties
188.4
194.2 -3.0%
Gross margin
73.6
70.7 4%
Gross margin ratio
39.1%
36.4%
EBITDA
15.2
13.3 13.8%
EBITDA margin
8.1%
6.9%
Operating profit
9.6
10.3 -6.9%
Cost of debt
1.4
0.5 159.9%
Net financial income/(expense)
1.7
0.7 152.3%
NET PROFIT, GROUP SHARE
9.6
8.7 10.5%
The Group uses revenues, gross margin and EBITDA as its main performance indicators, as defined in Note 1.30 to the 2024 consolidated financial statements (Chapter 4 of this Universal Registration Document).
Revenues for the 2024 financial year, excluding excise duties, amounted to €188.4 million, down 2.8% from 2023.
The 2024 gross margin ratio was 39.1%, up 2.7 percentage points from 36.4% in 2023. This improvement reflects the Group's ability to increase profitability amid stabilising inflation and input costs, after a period marked by soaring raw material and energy costs and compared to lower pre-crisis cost levels that have yet to be retrieved. The Group succeeded in adapting its sales and pricing policies to maintain the favourable gross margin trend and return to the 2022 level.
2024 EBITDA amounted to €15.2 million, up from €13.3 million the previous year, which generated an improvement in the EBITDA margin to 8.1% of revenues excluding excise duties.
Net non-recurring operating income for 2024 amounted to
€0.6 million, compared to €2.2 million in 2023. Note that in 2024 an impairment charge of €0.9 million was recorded against the Marie Brizard trademark following impairment testing. In 2023, provisions recorded against other assets after previous impairment testing were reversed.
The Group posted net financial income of €1.7 million for 2024, up €1 million versus 2023. The improvement is due to the increase in income from cash investments due to larger amounts of cash being invested while interest rates remained fairly high throughout 2024.
Net profit, Group share for 2024 amounted to €9.6 million, up from €8.7 million in 2023.
Analysis of revenues by region(3)
Net revenues
(€m)
2023
LFL change
Currency impact
2024
LFL change
(excl. currency Change (incl. impact) currency impact)
FRANCE Cluster
83.3
0.6
-
83.9
0.7%
0.7%
INTERNATIONAL Cluster
110.9
(6.1)
(0.3)
104.5
-5.5%
-5.8%
TOTAL MBWS
194.2
(5.5)
(0.3)
188.4
-2.8%
-3%
2
EBITDA (€m) | 2023 | LFL change | Currency impact | 2024 | LFL change (excl. currency Change (incl. impact) currency impact) | |
FRANCE Cluster | 9.5 | 1.3 | - | 10.8 | 13.2% | 13.2% |
INTERNATIONAL Cluster | 7.8 | 0.6 | - | 8.4 | 7.5% | 7.7% |
HOLDING COMPANY | (4.0) | (0.0) | - | (4.0) | -0.8% | -0.8% |
TOTAL MBWS | 13.3 | 1.8 | - | 15.2 | 13.6% | 13.7% |
In 2024, the Group generated sales of €188.4 million, down 2.8% on the prior year, excluding currency impact. 2024 was marked by a very slight increase in revenues for the France Cluster and a 5.5% decline for the International Cluster.
The France Cluster saw EBITDA increase by €1.3 million. 2024 also reflects the full-year impact of the price increases applied in 2023. 2024 EBITDA was also boosted by tight cost control. International Cluster EBITDA increased by €0.6 million due to a favourable business/market mix in terms of profitability in 2024.
FRANCE Cluster: slight improvement in revenues driven by price adjustments and the addition of new Agent BrandsAmid the continuing slowdown in the spirits market, France Cluster 2024 revenues edged up 0.7% to €83.9 million.
For 2024 as a whole, sales in the major retailer segment were down slightly, particularly for William Peel and despite the positive residual impact of price increases implemented in 2023 and the first quarter of 2024. The San José and Marie Brizard Strategic Brands are gaining market share, driven by strong sales momentum and the addition of new flavour varieties to the Marie Brizard range.
In the out-of-home circuit, France Cluster sales proved resilient to the market decline while benefiting from the positive integration of premium Agent Brands both during the quarter and throughout the year.
France Cluster EBITDA increased by €1.3 million to €10.8 million.
INTERNATIONAL Cluster: revenues down €6.4 million versus 2023, excluding currency impact The International Cluster recorded revenues of €104.5 million in 2024, down 5.5% versus 2023, marked by contrasting performances between regions and entities. This decreasewas mainly due to the Industrial Services activity, which was affected by the fall in its unit prices after the end of the inflation wave, as well as planned maintenance on the corresponding production lines in Spain.
France Cluster EBITDA increased by €0.6 million to €8.4 million, driven by strong performances from the Spanish subsidiaries and the export segment, underpinned by stability or slight growth among the other main subsidiaries.
MBWS InternationalRevenues amounted to €14.8 million in 2024, down 5.4% on 2023.
In the export markets of Western Europe, the Middle East and Africa, full-year revenues were down 3.8%. Strategic Brands William Peel, Sobieski and Marie Brizard were down in the main markets, although Gautier and San José performed well. In the Eastern European export markets, business in Poland was heavily impacted by the distributor's inventory rundown policy coupled with intense promotional competition throughout the year, particularly in the Scotch whisky market. In the Americas export region, annual sales rose 21.6%, largely driven by Cognac Gautier and brandy.
Finally, in the Asia Pacific export region, business in the main markets was down 13.5% on 2023.
Changes in revenues and EBITDA are stated at constant exchange rates in the following analysis, unless otherwise specified. Figures at constant exchange rates are calculated by applying the previous year's exchange rates to the year ended.
Sales were down 5.0% at €24.7 million, particularly for the Marie Brizard brand, mainly due to the distributor's inventory rundown policy and customer delistings. Industrial Services revenues were also down due to lower unit prices after the end of the inflation wave.
MBWS ScandinaviaDespite a declining and competitive market, annual sales edged up 1.0% to €3.1 million driven by William Peel and Agent Brands.
MBWS BalticsAnnual sales were down 8.5% at €30.0 million, falling slightly in the domestic market (down 0.9%) and more sharply in the export market (down 18.3%). This reflects the significant decline in Industrial Services activity, where bulk unit sales prices are correlated with the decline in grain prices. By contrast, sales of the William Peel brand grew steadily in the domestic market and in Ukraine.
MBWS BulgariaFor the full year 2024, sales were down 6.2% at €20.8 million, including a 20.6% drop for the Industrial Services export activity and 13.2% growth in the domestic market.
Imperial BrandsIn the United States, the trend for the year as a whole was characterised by a limited decline in sales, down 1.9% to €7.5 million, mainly due to a sharp fall in Marie Brizard brand shipments, which was only partly offset by the growth in Sobieski brand sales in a market where competition remained intense and distributors reduced their stocks.
DubarIn Brazil, revenues were stable at €3.6 million in 2024, marked by continued growth by certain Agent Brands despite sluggish growth in sales of Flagship Regional Brands.
HOLDING COMPANY: Stabilisation of structural costsThe EBITDA loss was stable at €4.0 million, reflecting stability and control of internal costs.
2024 consolidated balance sheet
(€000)
31/12/2024
31/12/2023
Change 2024/2023
Goodwill
14,704
14,704
0%
Intangible assets
74,358
76,137
(1,779)
-2%
Property, plant and equipment
35,506
31,206
4,300
14%
Financial assets
946
965
(19)
-2%
Deferred tax assets
2,401
2,712
(311)
-11%
Total non-current assets
127,915
125,724
2,517
2%
Inventory and work-in-progress
48,562
51,546
(2,984)
-6%
Trade receivables
34,810
40,999
(6,189)
-15%
Tax receivables
279
1,217
(938)
-77%
Other current assets
11,219
10,852
367
3%
Current derivatives
184
83
101
122%
Cash and cash equivalents
56,060
45,133
10,927
24%
Total current assets
151,114
149,830
1,284
1%
TOTAL ASSETS
279,029
275,554
3,801
1%
2
(€000) | 31/12/2024 | 31/12/2023 | Change 2024/2023 | |
Shareholders' equity | 213,687 | 203,348 | 10,665 | 5% |
Employee benefits | 1,491 | 1,497 | (6) | 0% |
Non-current provisions | 3,335 | 3,738 | (403) | -11% |
Long-term borrowings - due in > 1 year | 3,197 | 2,538 | 659 | 26% |
Other non-current liabilities | 1,481 | 1,577 | (96) | -6% |
Deferred tax liabilities | 154 | 145 | 9 | 6% |
Total non-current liabilities | 9,658 | 9,495 | 163 | 2% |
Current provisions | 3,168 | 3,633 | (465) | -13% |
Long-term borrowings - due in < 1 year | 809 | 656 | 153 | 23% |
Short-term borrowings | 3,654 | 3,615 | 39 | 1% |
Trade and other payables | 27,940 | 34,095 | (6,155) | -18% |
Tax liabilities | 406 | 416 | (10) | -2% |
Other current liabilities | 19,636 | 20,241 | (605) | -3% |
Current derivatives | 71 | 55 | 16 | 29% |
Total current liabilities | 55,684 | 62,711 | (7,027) | -11% |
TOTAL EQUITY AND LIABILITIES | 279,029 | 275,554 | 3,801 | 1% |
NON-CURRENT ASSETS AND LIABILITIES
Group goodwill is derived from historical acquisitions of companies and brands made by the MBWS Group.
Intangible assets mainly consist of Group trademarks with a net value of €73.2 million at 31 December 2024. The main trademarks valued were the Marie Brizard trademarks acquired by the Group in 2006.
At 31 December 2024, Group property, plant and equipment amounted to €35.5 million, up from €31.2 million at 31 December 2023 mainly due to acquisitions of equipment and tools.
The valuation of Group assets was reviewed as at 31 December 2024, in accordance with IAS 36.
Impairment tests were carried out on non-amortisable intangible assets (goodwill and trademarks) and on amortisable assets (by CGU), leading to a €0.9 million impairment charge against the Marie Brizard trademark.
WORKING CAPITAL
Working capital 1 (inventory + trade receivables - trade payables) amounted to €55.4 million at 31 December 2024, compared to
€58.5 million at 31 December 2023. This item is usually high towards the end of the year due to the increase in sales during this period.
Working capital 2 (non-operating working capital) mainly includes excise duties and VAT collected.
NON-CURRENT LIABILITIES
Non-current liabilities include the portion of long-term borrowings due in over one year, mainly consisting of leases, employee benefits, provisions for contingencies and charges and deferred tax liabilities. They amounted to €10 million at 31 December 2024 compared to €9.5 million the previous year.
CASH AND CAPITAL
Shareholders' equity, Group share, was €213.7 million at 31 December 2024, compared to €203.3 million at 31 December 2023.
Net cash amounted to €48.4 million at 31 December 2024 compared to €38.3 million the previous year.
The increase is due to the Group's proactive policy of significantly improving its cash position, mainly fuelled by rigorous management of changes and positions in operating working capital and positive cash flow generation related to the 2024 increase in operating profitability. This improvement was achieved despite the increase in industrial investments compared to 2023 (mainly in France and Lithuania).
The improvement in working capital is due to (i) the reduction in trade receivables, which benefited from the favourable mid-week timing of the closing date, and (ii) the reduction in outstanding trade payables (linked in particular to the normalisation of purchasing costs in the second half of 2024) and, as a corollary, albeit to a lesser extent, the reduction in the value of inventories.
Gross borrowings (including lease liabilities recognised under IFRS 16) amounted to €7.7 million at 31 December 2024, up
€0.9 million from 31 December 2023.
(€000) | 31/12/2024 | 31/12/2023 |
Other medium to long-term borrowings | 515 | 2 |
Lease liabilities | 3,491 | 3,191 |
Short-term borrowings | 3,654 | 3,615 |
Gross debt | 7,660 | 6,809 |
Cash and cash equivalents | 56,060 | (45,133) |
Net debt/(cash) | (48,400) | (38,324) |
SHAREHOLDERS' EQUITY | 213,687 | 203,348 |
Innovation
MARIE BRIZARD2
The product offering of liqueurs containing natural flavours and less sugar and alcohol, as well as the launch of Aperitivo, are major growth drivers.
The increase in the depth of the major retail range in Franceis also a growth driver for the brand.
In the international segment, Marie Brizard continued to capitalise on the cocktail trend with the launch of a Ready-to-Serve range. Its flagship product, Passion Star, entered the Canadian market, followed in early 2025 by the Piña Colada and Espresso Martini cocktails.Finally, 2024 also marked the ramp-up of previous innovations, namely the pineapple, coconut and white chocolate liqueurs, exclusively in the United States.
COGNAC GAUTIERThe brand continues to develop in markets such as the United States, French overseas departments and territories and Canada.
WILLIAM PEEL
The brand offers a wide range of formats and varieties of flavoured whisky.
SOBIESKI
SOBIESKI offers a wide range of products suitable for all drinking occasions. Innovations in flavoured vodka are launched every year.
In 2024, Sobieski continued to roll out its grapefruit vodka in the United States, a beverage based on rye and natural grapefruit juice, as well as its bag-in-box innovation in the French major retail segment, a more practical 1.5-litre format more conducive to waste sorting.
SAN JOSÉ
SAN JOSÉ, which offers a range of products suitable for all drinking occasions, launched its first coffee-flavoured tequila variety in France and on the international market (Southern Europe and Lebanon) in 2023. In 2025, San José will continue to develop its flavoured range with the launch of a new flavour exclusively destined for the international market.
Outlook
The Group continues to create the conditions for profitable and sustainable development of its business portfolio and for strengthening its presence in key markets, leveraging its subsidiaries, commercial networks and direct exports.
The Group is thereby demonstrating its ability to gain market share on its mainstream brands by combining targeted initiatives, agile commercial execution and rigorous cost management.
2025 opens as a year of transition for the Group against a backdrop of continued slowdown in the wine and spirits markets coupled with limited, volatile commercial visibility. The sector is also threatened by the risks of further tariff hikes.
In addition, as mentioned above, the Group foresees a material adverse impact from inflation in the cost price of matured spirits - particularly for Scotch whisky and cognac -distilled during the period of high inflation. This increase could weigh heavily on the economic performance of the France Cluster.
Faced with these challenges, the Group is working hard to mitigate these impacts by implementing an appropriate pricing policy and ramping up its productivity drive on production costs. The Group also remains focused on its strategic development pillars, namely investment, innovation and sustainable transition, while remaining vigilant in adapting its range to the elasticity of consumer demand.
2
The Group is also actively pursuing the identification of growth opportunities, both organic and external, by galvanising initiatives within its two clusters with a view to long-term development.
Amid a highly unstable international environment, which could impact the entire 2025 financial year, the Group intends to action all these levers and capitalise on all its strengths to limit the impact of increased competition and soaring matured spirit prices.
Sustainability information
All information on sustainability is provided in a dedicated chapter, Chapter 3.
PARENT COMPANY FINANCIAL STATEMENTS
FOR THE 2024 FINANCIAL YEAR
Going concern
The MBWS SA financial statements were prepared in accordance with the going concern principle, in view of the known situation as at the reporting date, as explained in Section 2.1.1 of this chapter.
Parent company income statement
(€000)
2024
2023
Change 2024/2023
Revenues excluding excise duties
2,659
2,673
-0.5%
Operating profit/(loss)
(5,749)
(6,922)
17.0%
Net financial income/(expense)
3,891
3,968
-1.9%
Underlying profit/(loss) before tax
(1,858)
(2,954)
37.1%
Net non-recurring income/(expense)
1,510
330
357.1%
Profit/(loss) before tax
(348)
(2,624)
86.7%
Income tax
1,816
1,422
27.7%
NET PROFIT/(LOSS)
1,468
(1,202)
222.1%
The Company posted an operating loss of €5.7 million, mainly consisting of external charges and personnel expense.
Net financial income came to just under €3.9 million, while net non-recurring income amounted to €1.5 million.
Recognition of tax paid by subsidiaries belonging to the tax group allowed the Company to post tax income of €2.4 million. The Group tax charge amounted to €0.6 million.
The Company posted a 2024 profit of €1.5 million.
At the next General Meeting, the shareholders will be asked to approve the following appropriation of the profit for the period amounting to €1.5 million:
allocation of €0.1 million to the statutory reserve, thereby increasing the balance of this account from €4.2 million to
€4.3 million;
allocation of €1.4 million to retained earnings, thereby reducing the retained losses balance of this account from
€53.1 million to €51.7 million.
Following this appropriation, the Company's shareholders' equity will amount to €183.4 million.
Parent company balance sheet
(€000)
31/12/2024
31/12/2023
Net intangible assets
1,372
2,479
Net property, plant and equipment
71
48
Net financial assets
121,918
121,936
Non-current assets
123,360
124,462
Inventory and work-in-progress
Trade receivables
89,369
81,518
Current assets
89,369
81,518
Unrealised foreign exchange losses
71
144
TOTAL ASSETS
212,801
206,125
(€000)
31/12/2024
31/12/2023
Total shareholders' equity
183,381
181,913
Provisions for contingencies and charges
2,497
2,883
Borrowings
3
3
Other payables
26,650
21,162
Loans and borrowings
26,653
21,165
Unrealised foreign exchange gains
269
164
TOTAL EQUITY AND LIABILITIES
212,801
206,125
Non-current assets mainly consist of securities held in MBWS France and other Group subsidiaries and loans granted to Group companies.
Net assets amounted to €183.4 million, up €1.5 million over 2023. Borrowings are almost nil.
Parent company financial statements for the 2024 financial year
Non-tax deductible expenses
2
Pursuant to the provisions of Article 223 quater of the French General Tax Code, the General Meeting also notes that the expenditure and charges referred to in Article 39-4 of said Code amounted to €8,208 during the 2024 financial year, corresponding to accelerated depreciation.
Trade receivables and payables ageing schedule
Trade payables ageing schedule
(€000)
Balance at 31 December
Not due
< 60 days overdue
> 60 days overdue
2024
629
622
7
2023
1,389
1,393
-4
Trade receivables ageing schedule
(€000)
Balance at 31 December
Not due
< 60 days overdue
> 60 days overdue
2024
469
309
6
154
2023
424
257
13
154
Material events and amendments to the Articles of Association during the year
Downsizing of the Board of Directors in line with the Company's organisational structure and goals
On 13 February 2024, the Board of Directors duly noted the resignation of Pascale Anquetil and Serge Héringer from their positions as Director.
In order to ensure the efficiency of the Board's work, tailor its size to the Company's organisational structure and better reflect the new contours of the Company, the Board of
Directors decided that these positions would be eliminated. The Company's Board of Directors now consists of ten members, including two independent directors.
This change is also aimed at strengthening the Group's ability to achieve its strategic objectives with agility and efficiency.
Threshold crossing disclosure by the shareholder concert ("the Concert")
On 21 February 2024, the Concert that entered into a shareholder agreement on 19 December 2023 notified MBWS that it had crossed the threshold of 5% of the Company's voting rights on 20 February. At the date of this threshold crossing, the Concert held 6.19% of the share capital and 5.01% of the voting rights.
On 28 March 2024, the Concert notified MBWS that two new shareholders had joined the agreement and had accordingly crossed the thresholds of 2.5% and 5% of MBWS's share capital and voting rights on 25 March. As a result, on 27 March the Concert held 7.15% of the share capital and 5.79% of the voting rights.
On 23 April 2024, the Concert notified MBWS that on 19 April it had exceeded the threshold of 7.5% of the share capital of MBWS. As a result, on 22 April the Concert held 7.73% of the share capital and 6.26% of the voting rights. On 24 May 2024, the Concert notified MBWS that on 23 May it had exceeded the threshold of 7.5% of the voting rights of MBWS. As a result, on 24 May the Concert held 9.28% of the share capital and 7.51% of the voting rights.
On 26 November 2024, the Concert notified MBWS that on 20 November it had exceeded the threshold of 10% of the voting rights of MBWS. As a result, on 22 November the Concert held 10.10% of the share capital and 8.18% of the voting rights.
Summons on MBWS SA - management appraisal
Following the submission of written questions to the Company's General Meeting of 27 June 2024 regarding contractual relations with related parties, a group of minority shareholders claiming to act in concert within the meaning of Article L. 233-10 of the French Commercial Code sent the Company a letter setting out additional questions and stating that, in the absence of satisfactory answers from their point of view, they reserved the right to petition the Presiding Judge of the Commercial Court to appoint an expert management appraiser within the meaning of Article L. 225-231 of the French Commercial Code.
The Company replied to the questions point by point.
On 28 November 2024, some of the shareholders party to the aforementioned concerted action summoned the Company to summary proceedings before the Presiding Judge of the Créteil Commercial Court seeking the appointment of such an expert management appraiser to identify, understand and analyse the agreements entered into between the MBWS Group and the COFEPP Group.
Proceedings are still pending. The Company considers the claim unfounded and is confident in its ability to defend itself.
To date, the Company has no further information to disclose concerning these proceedings.
Material events and amendments to the Articles of Association that
have occurred since financial year-end
There is no particular event that has occurred since the end of financial 2024 such as to require specific communication.
Change in investments and controlling interests
No change in 2024.
Dividends
The Company has not paid any dividends in respect of the last three financial years.
Five-year financial highlights
Item (in euros except for headcount)
2020
2021
2022
2023
2024
I. Financial position at year-end
Share capital
62,578,382
156,729,301
156,785,748
156,785,752
156,785,752
Number of shares outstanding
44,698,844
111,949,501
111,989,820
111,989,823
111,989,823
II. Comprehensive income from continuing operations
Revenues excluding tax
7,716,959
3,165,877
2,610,132
2,673,130
2,659,125
Profit/(loss) before tax, depreciation, amortisation and
(140,878,003)
(10,296,497)
(30,533,455)
(898,793)
(4,570,061)
provisions
Income tax
3,980,967
(3,343,427)
761,838
(1,421,977)
(1,815,641)
Profit/(loss) after tax, depreciation, amortisation and
(34,635,411)
(7,633,300)
(6,855,514)
(1,201,962)
1,467,945
provisions
Amount of profit paid out
III. Earnings per share
Profit/(loss) after tax and before depreciation, amortisation
(3.24)
(0.06)
(0.28)
(0.00)
(0.02)
and provisions
Profit/(loss) after tax, depreciation, amortisation and
(0.77)
(0.07)
(0.06)
(0.01)
0.01
provisions
Dividend per share
IV. Staff
Headcount
30
24
17
14
14
Payroll expense
3,953,001
4,079,783
3,009,624
2,047,993
1,875,278
AMOUNTS PAID FOR EMPLOYEE BENEFITS (SOCIAL
2,154,037
1,522,234
1,051,610
925,322
891,134
SECURITY, SOCIAL WELFARE ORGANISATIONS, ETC.)
RISK FACTORS
Pursuant to the regulations, only material risks specific to the Company are presented in this section. At the date of this Universal Registration Document, the risks set out below are those identified by the Company as liable to have a material impact on its business, image, financial position, earnings and ability to achieve its targets.
The risk-mapping process was carried out by Internal Audit in late 2019. First, the department conducted a survey of risk factors by holding interviews with the main Group managers, followed by a review phase with senior management. This process was supplemented in 2024 by an update to the risk factors.
At the date of the filing of this document, 11 risk factors were considered to be specific, material, probable and liable to have an adverse impact on the Group.
2
These risks were classified into six categories and ranked in order of the MBWS Group's residual exposure to them. Residual exposure was assessed taking into account the potential impact of the risks for the Group, their likelihood of occurrence and the degree of control exercised by the Group in order to mitigate their impact or likelihood. Exposure is presented on a scale of low, moderate or high.
The table below summarises the risks considered to have a "material and specific" level of exposure.
Category Risk Residual exposure*
Geopolitical risks Risk related to geopolitical instability in certain countries or regions Moderate Business-related risks Risk of dependence on specific brands High
Business-related risks Risk of dependence on specific customers High
Business-related risks Risk of dependence on one Scotch whisky supplier High
Business-related risks Risk related to prices of raw, dry and liquid materials and energy High
Business-related risks Health and safety risk Moderate
Business-related risks Risk related to the competition Moderate
Operational risks Information system risks High
Industrial risks Risk related to the loss of a key asset (strategic inventory or major industrial
facility)
Moderate
Environmental risks Risk related to potential harm to the environment Moderate
Legal and regulatory risks Risk related to changing regulations in the wine and spirits market and antitrust regulations
* Residual exposure includes the impact of action plans.
Moderate
Meanwhile, and for the purposes of the sustainability statement, the MBWS Group conducted an analysis of the impacts, risks and opportunities related to the environmental and social consequences of its business activities. The specific procedures followed to identify and analyse these risks are set out in Chapter 3, Section 3.1.3.3 of this Universal Registration Document.
Geopolitical risks
Risk related to geopolitical instability in certain countries or regions
The global development of the wine and spirits market as a whole may be strongly affected by any significant change in the political, macroeconomic or financial situation of a country and/or region.
In certain markets, the Company is adversely exposed in terms of its production and distribution operations. These geopolitical risks, which may arise suddenly, could have a material adverse effect on:
the markets in which our subsidiaries operate;
the business activity of our commercial partners (suppliers and customers);
consumer behaviour;
our raw material supplies;
the overall performance of the MBWS Group.
The Russia-Ukraine armed conflict which broke out in late February 2022 continues to have a significant impact on the MBWS Group's business.
The increase in customs duties in several countries may also have a marginal impact on our business, given the low level of current exposure.
Conflicts and the increase in customs duties may temporarily affect our ability to meet market demand.
This is mainly due to the following:
When the conflict broke out, economic activity came to a halt due to international sanctions and fighting;
External, logistical and manufacturing tensions caused a surge in raw material and energy prices (particularly in the second half of 2022), difficulties regarding the supply and availability of certain components (notably glassware) and supply of finished products;
The tensions linked to the increase in customs duties will undoubtedly have an impact on business over the coming months.
At the date of publication of this document, these effects have:
been felt in some of the geographical markets in which the Group operates, in particular those of the two current warring parties and their immediate neighbours;
impacted supplies from certain categories of suppliers and the actual availability of certain products to our customers, against a backdrop of intense inflationary pressure.
If this conflict were to continue, these strong effects could last into 2025. Marie Brizard Wine & Spirits is closely tracking developments in the conflict, the absolute priority being the health and safety of its employees, partners and assets and the
continuity of its business. At present, no Group entity is located in the conflict zone and under threat of combat.
In addition, Marie Brizard Wine & Spirits is closely monitoring the increase in customs duties in the countries in which the Group operates. The initial effects are expected to be felt in 2025.
RISK MANAGEMENT MEASURESIn order to provide an appropriate response to geopolitical risks, the Company has set up a crisis unit within the Executive Committee. This unit meets on an ad hoc basis to ensure that the required decisions regarding management of the areas and operations concerned are taken. The definition of additional measures and their implementation timetable will depend on developments in each geopolitical risk.
All of the Company's stakeholders remain fully mobilised to:
continue to monitor the impact of current conflicts on business at each Group entity;
identify and target alternative supply and possibly production solutions;
identify and target other geographical areas of growth for short and medium-term support.
Business-related risks
Risk of dependence on specific brands
DESCRIPTION OF THE RISKMBWS retains a broad portfolio of brands, including the five brands WILLIAM PEEL, MARIE BRIZARD, SOBIESKI, SAN JOSÉ and COGNAC GAUTIER.
These five brands represent approximately 60.7% of the Group's 2024 consolidated revenues.
Our companies' business performance is primarily driven by sales of these five brands. Underperformance by one of these brands in any of our markets could have a major impact on Group earnings. This risk is tempered by the historical ownership of strong local brands, which are also distributed locally, especially for the subsidiaries in Bulgaria, Brazil and to a lesser extent Lithuania.
RISK MANAGEMENT MEASURESImplementation of distribution agreements for Sazerac Group brands by MBWS subsidiaries in certain countries (including France) will enable the MBWS Group to broaden the portfolio of brands distributed;
A commercial strategy of negotiation and execution based on increasing the value margin in a category of products previously based on a volume approach;
Recuperation of distribution operations for some of the main shareholder's brands in certain territories covered by the Group (e.g. Brazil, Lithuania, Bulgaria and Denmark) to diversify the brand portfolio distributed by the Group's subsidiaries.
In financial year 2024, the Company continued to:
deploy some brands on markets currently underserved or not served at all by the Group;
implement distribution agreements for third-party brands (known as agent brands), for example in France for certain Sazerac Group brands;
brainstorm regarding innovation and differentiation in order to encourage, over the medium term, the development of new products that conform to the latest trends and consumer expectations;
develop the Industrial Services offering;
develop the Flagship Local Brands offering.
Risk of dependence on specific customers
DESCRIPTION OF THE RISKDepending on the region, the MBWS Group brings its products to market through various channels:
In France, the mass retail (supermarket) sector accounted for 91.30% of 2024 revenues;
In 2020, the signing of an exclusive distribution agreement for the domestic US market entails 100% dependence on 375 Park Avenue Spirits in this market;
In Spain, the change in route to market in May 2019 through the signing of an exclusive distribution agreement for the domestic and border market entails significant dependence on Bardinet España, a subsidiary of COFEPP.
Commercial dependence and customer risk could:
restrict the bargaining power of Group companies and thus their room for manoeuvre when it comes to price strategy;
impact our ability to maintain a satisfactory margin, as the customer could ask for a reduction in sale prices or a contribution towards promotional campaigns;
expose the Group to significant losses if major customers default.
It should be noted that these risks are significantly reduced where these distribution entities are part of the Group's shareholding structure.
RISK MANAGEMENT MEASURES2
The Group has set up a specific structure dedicated to its international business. This structure is tasked with monitoring key markets, developing new ones and diversifying distribution channels.
NB: In line with the Group's strategy of developing value-creating initiatives, particularly through partnerships, MBWS continues to pool sales forces in certain countries where it has no distribution subsidiary, in particular for the development of new markets by the export managers of the distribution subsidiaries of MBWS's main shareholder.
Risk of dependence on one Scotch whisky supplier
DESCRIPTION OF THE RISKIn order to meet its supply needs for its whisky brands, the MBWS Group entered into a new agreement with its main bulk supplier of Scotch whisky on 12 January 2021.
This long-term agreement defines the minimum annual purchase volume commitments for the MBWS Group, which are expected to decrease slightly over the term of the agreement.
These purchase commitments currently represent almost all of the Group's Scotch whisky supply requirements.
Given the minimum contractual purchase commitments listed in the new contract, a renegotiation clause in the event that any significant and unforeseeable events beyond the Group's
control affect its ability to meet said volume commitments has been included.
RISK MANAGEMENT MEASURESThe development of the Group's activities in this area makes it possible to foresee a gradual relaxation of the current constraints linked to the minimum annual purchasing commitments.
This could have a positive impact on overall profitability.
The implementation of synergies within the Group as well as the possibility of resorting to other actors and players in this sector makes it possible to ensure additional supply under commercial market conditions.
Risk related to prices of raw, dry and liquid materials and energy
DESCRIPTION OF THE RISKPurchases of raw materials constitute a significant expense for the business of MBWS and its subsidiaries. This concerns the following purchases in particular:
Liquids;
Glass;
Capsules, labels, etc.
The Group's exposure to raw material price volatility mainly concerns a significant increase in purchase prices, which could affect Group profitability given the possible difficulty in passing on cost increases to customers.
The unavailability of raw materials may impact the Group's ability to promote MBWS's commercial offering and meet its customers' demand.
Raw material price volatility has been heightened since the COVID-19 crisis and the Russia-Ukraine conflict. Although it is not currently known how long this inflation will last, inability to pass on all or part of the price increases or meet customer demand could have a material adverse impact on Group sales, margins and profitability.
This risk is currently heightened by geopolitical risks (see risk analysis above).
RISK MANAGEMENT MEASURESChanges in the prices of major raw materials may have an impact on the costs of our products and therefore on the profitability of the Group.
In a context of volatile raw material prices, the Group is taking the following action:
Each of the Group's subsidiaries is committed to optimising its use of raw materials (reducing material losses, lighter packaging, etc.);
Centralisation of certain major purchases at Group level and by the main shareholder, providing greater purchasing volumes and therefore an increased capacity for the Group to influence negotiations with our suppliers (especially for strategic purchases);
Review of initiatives, especially downstream, to maintain a sufficient level of profitability to compensate for exogenous, sudden and exceptional cost increases.
In addition, in situations where our subsidiaries are dependent on a limited number of suppliers, the Group and its subsidiaries are seeking alternative solutions (in duplication especially) to secure sources of supply.
Health and safety risk
DESCRIPTION OF THE RISKThe safety and health of its employees and customers is a top priority for the MBWS Group. The Company endeavours to identify areas of risk that may endanger the safety of its employees and customers.
The MBWS Group pays particular attention to:
occupational illnesses and psychosocial risks;
risks of accidents to employees during the performance of their duties;
risks related to the quality of our products;
risks related to excessive alcohol consumption.
Any harm done to the health and safety of its employees and customers would have significant consequences for the Group:
reputational impact,
legal impact,
financial impact,
human impact.
RISK MANAGEMENT MEASURESFor several years, the Marie Brizard Wine & Spirits Group has been raising awareness among employees regarding the importance of safety at work, via a number of grassroots initiatives and training courses. The issue of health and safety is dealt with by each facility managing director.
Backed by the commitment shown by each of its facilities, MBWS develops a strong safety culture across the Group. The Environment, Health, Safety and Sustainable Development policy was translated into all Group languages in order to be shared amongst all facilities and employees.
With regard to the production and distribution of products, the MBWS Group has implemented a set of strict controls at each facility.
Risk related to the competition
DESCRIPTION OF THE RISKThe Group operates in competitive markets.
Competitors exert pressure through aggressive price policies, significant promotional expenditure and innovations catering for trends on the wine and spirits market.
This competitive pressure may have the following effects:
Increase in our promotional expenditure;
Inability to retain market share;
Difficulties increasing or maintaining margins and, therefore, profitability.
The MBWS Group:
seeks to build lasting partnerships, either with its majority shareholder or with major commercial partners, in order to create sustainable business relationships;
closely monitors the market to identify new players and quickly spot new market trends;
is strengthening its policy of differentiation and innovation. The MBWS Group has also launched an initiative to optimise costs and sales policy aimed at improving margins and, accordingly, free up sufficient funds to invest in its brands.
Operational risks
Information system risks
DESCRIPTION OF THE RISKThe MBWS Group's activities rely heavily on its information and communication systems. IT tools are used in the Group's various processes (in particular the management of purchases, sales, production, risk management, financial preparation and reporting).
Despite the preventive measures and safeguards implemented by the MBWS Group, it cannot be fully guaranteed that:
tools will not be rendered inoperative;
databases will not be destroyed or damaged.
In addition, the Group could be subject to targeted attacks on its communication tools or information systems. In such event, the Group may have to cope with IT deficiencies that could result in interruptions in operational activities (production/marketing), loss or damage to databases and, ultimately, long-term loss of business.
Any information system failure or intrusion could therefore have a material adverse impact on the operational and financial position reflected in the results of the MBWS Group.
RISK MANAGEMENT MEASURES2
The MBWS Group pays particular attention to the issue of backup and security of its information systems. The missions of the Information Systems Department include identifying and preventing any risk (service provider failure, cyber attacks, etc.) that could affect information systems and ensuring the continuity of operational processes.
Since 2020, the Group's IT strategy has been to reduce risk and ensure the resilience of the Group's business. This strategy is expressed through:
the application of strict rules for the security of information systems;
hosting of major/sensitive IT infrastructures with specialists;
raising user awareness through internal communication;
regular updating of information systems (upgrades, benchmarks, best practices, etc.);
verifying the security of employee IT tools.
Industrial risks
Risk related to the loss of a key asset (strategic inventory or major industrial facility)
DESCRIPTION OF THE RISKThe Marie Brizard Group has seven production facilities. These facilities mainly carry out the following processes:
Ageing and blending of wines;
Distillation;
Bottling;
Packaging.
These facilities may need to store products over very long periods (e.g. cognac ageing in our Aigre cellars).
At the date of this document, MBWS considers that the loss of one of its production facilities or of inventories considered strategic could have a material impact on its ability to meet customer expectations and on its overall financial performance.
RISK MANAGEMENT MEASURESHealth, safety, security and environmental issues (excluding IT) are overseen by a local coordinator at each MBWS facility. Their role is to coordinate local initiatives related to each area
and challenge in order to implement preventive measures (equipment design and maintenance, training, operating procedures, etc.) and establish physical protection systems in compliance with regulations (fire, flood, spill retention, emergency procedures, etc.).
In cooperation with the insurer (via our insurer's prevention engineers), local authorities (fire brigade, administrative departments, etc.) and the ISO, IFS and BRC certification bodies, MBWS facilities are audited and supervised each year, resulting in a risk assessment and appropriate risk prevention improvement plans.
In addition, an investment programme allocates resources every year to ensure business continuity (management of equipment obsolescence, compliance with new regulations, etc.).
Furthermore, back-up production solutions have been implemented for strategic brands William Peel and Sobieski in order to continue production in the event of an interruption to operations at an MBWS facility that produces these brands.
Environmental risks
Risk related to potential harm to the environment
DESCRIPTION OF THE RISKThe Marie Brizard Wine & Spirits Group is aware of the impact of its operations on the environment and implements measures to prevent any negative impact on the atmosphere, water and ground.
The Group takes care to avoid chronic or accidental soil pollution at all of its facilities, by ensuring proper storage and usage conditions for raw materials and by correctly managing rainwater and transformation process discharges.
It ensures compliance with regulations and standards, particularly those concerning the management of environmental and industrial risks.
Each subsidiary puts into practice and manages Group environmental policy on a local basis, depending on its business activities and local laws and regulations. Some facilities also monitor local environmental regulations.
Subsidiaries comply with legal requirements and hold the required operating permits.
The Group remains vigilant with regard to any incident that could occur at one of its production facilities.
The main risk related to the Group's industrial activity is the risk of pollution affecting employees and the environment.
Besides the environmental impact, the Group could incur:
financial consequences (fines or significant compliance costs);
industrial consequences (closure of facility or part of operations);
directors and officers (D&O) liability.
All Marie Brizard Wine & Spirits Group production facilities have introduced programmes aimed at monitoring the status of wastewater, while over half of the production facilities have their own treatment plants managed in-house or by a specialist firm.
A preliminary wastewater treatment plant at our Lormont facility aims to decontaminate the facility's industrial discharges before they are collected by the municipal sewage system. Water analyses are conducted periodically and forwarded to the relevant authorities.
In addition, our Aigre facility has installed tank retention areas to prevent accidental spillage into the river.
A number of facilities have implemented measures to limit material wastage of alcohol, fruit juice, distillation by-products, etc. in order to reduce the pollution load managed by treatment plants.
In France, the facilities of Marie Brizard Wine & Spirits France (Lormont) and Gautier (Aigre) are subject to authorisation under the French ICPE environmental protection scheme.
Employee awareness-raising initiatives are carried out each year through internal sustainable development training and communications.
Lastly, the subsidiaries have also taken out the insurance required for their activity to cover civil liability resulting from environmental damage.
