Annual Report2025
Annual Report 2025
OUR STORY
CandyLand is where it all started in 1988 with our first factory bringing to life the largest confectionery company of Pakistan. Our strong fundamentals of honesty, dedication and relentless hard work has seen us become a name of quality and consumer trust for over three decades. CandyLand is an incredible and inspiring story of determination which has made it the market leader in the confectionery business.
In 2002, the Bisconni division was introduced, which soon became one of the fastest-growing biscuit Industries in the country. In 2006, the SnackCity division was set in motion to explore the chips and peanuts category. Our business further strengthened when, in the same year, Astro Films was launched as a specialized division that manufactures packaging and plastic films.
At Ismail Industries Limited (IIL), we take pride in being ISO 22000 certified and meeting the global quality standards specified by the International Organization for Standardization dealing with food safety. We are also certified by SANHA (South African National Halaal Authority) which is a leading authority in the certification of Halaal products around the world.
For over two decades, IIL has been exporting its products to more than 40 countries in North America, Europe, Australia, Africa, the Far East, and the Middle East. Our long-standing customer relationships are a testament to our commitment to manufacturing the highest quality products and ensuring the satisfaction of our customers all around the world.
Our employees operate in an environment where they are empowered to think and act in the highest interest of our key stakeholders. It is the same culture of innovation that has resulted in many home-grown ideas resulting in some of the most innovative products brought to Pakistan's confectionery, biscuit, and snacks market along with various achievements internally on driving efficiency and operational excellence.
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WELCOME
Our vision is to grow the business, while decoupling our environmental footprint from the growth and increasing our positive social impact.
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Ismail Industries Limited is one of the largest business entities of Pakistan.The company has a diverse portfolio ranging from food products (confectioneries, biscuits, snacks, nutrition and flour) to high-quality packaging films.
MISSION
Our mission is to capitalize on our core values and maximize our customers' satisfaction through continuous efforts of delivering consistent quality of products. We aim to constantly empower and enable our people to deliver value for our consumers. Our target is to extensively cater to the home markets and to strengthen our roots in international ones. The overarching mission of Ismail Industries Limited is to become a socially responsible organization that contributes towards the betterment, growth and development of Pakistan.
VISION6
Ismail Industries' vision is to continue its growth trajectory in the coming years and to become the largest manufacturing company in Pakistan. It aims to serve its customers with delightful treats and products with the promise of taste and bringing smiles. The company plans to become the best snacking company in the country through its strategy focused on quality products, leveraging people's capabilities, employing technology for efficiency, bold innovation, and continuous process improvements.
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Table of Contents
Organizational Overview
and External Environment
01
Risks and Opportunities
03
Governance
05
Business Model
07
Future Outlook
09
Striving for Excellence in
Corporate Reporting
11
Shareholders information
13
02
Strategy and Resource Allocation
04
Sustainability Disclosures and Corporate
Social Responsibility (CSR)
06
Analysis of the Financial Information
08
Disclosures on IT Governance
and Cybersecurity
10
Stakeholders Relationship and Engagement
12
Financial Information
9
Organizational 01
Overview and External
Environment
Company Profile 11
Code of Conduct, Ethical, Principal & Core Values 12
Geographical Presence 15
Organization Chart 16
Group Structure & Ownership Structure 17
Legitimate needs, Interest of Key Stakeholders 19
Competitive landscape and Market Positioning 19
Principal Business Activities and Launches 20
Swot & Pestel Analysis 68
Calendar of Events & History of Major Events 70
Position in Value Chain & Factors Affecting External Environment 72
Legislative & Regulatory Environment 73
Company Profile
BOARD OF DIRECTORS
Mr. Muhammad M. Ismail Mr. Munsarim Saifullah Mr. Ahmed Muhammad
Mr. Hamid Maqsood Ismail Mr. Maqsood Ismail
Mr. M. Zubair Motiwala Ms. Tasneem Yusuf
AUDIT COMMITTEE MEMBERS
Ms. Tasneem Yusuf
Mr. Muhammad M. Ismail Mr. Maqsood Ismail
HUMAN RESOURCE & REMUNERATION COMMITTEE
Mr. M. Zubair Motiwala Mr. Maqsood Ismail
Mr. Hamid Maqsood Ismail
HEAD OFFICE
17, Bangalore Town,
Main Shahrah-e-Faisal, Karachi, Pakistan
COMPANY SECRETARY
Mr. Abdul Basit
LEGAL ADVISOR
Mohsin Tayebaly & Co.
SHARE REGISTRAR
THK Associates (Pvt.) Limited
CHIEF FINANCIAL OFFICER
Mr. Ahmed Raza Parekh
AUDITOR
Grant Thornton Anjum Rahman Chartered Accountants
Chairman
Chief Executive Officer Executive Director
Non-Executive Director Non-Executive Director Independent Director Independent Director
Chairperson Member Member
Chairman Member Member
BANKERS / INSTITUTIONS
Meezan Bank Limited Habib Bank Limited Askari Bank Limited National Bank of Pakistan MCB Bank Limited
Allied Bank Limited Bank Al Falah Limited JS Bank Limited
The Bank of Punjab Faysal Bank Limited
FACTORIES
Unit-1: C-230, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-2: B-140, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-3: G-1, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-4: G-22, H.I.T.E., Hub,
Balochistan, Pakistan.
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Unit-5: 38-C, Sundar Industrial Estate, Raiwind Road, Lahore, Pakistan.
Unit-6: D-91, D-92 & D-94, North Western Industrial Zone, Port Qasim, Karachi, Sindh, Pakistan.
Unit-7: E164-168, North Western Zone, Port Qasim, Karachi, Sindh, Pakistan.
Unit-8: E154-157, North Western Zone, Port Qasim, Karachi, Sindh, Pakistan.
Unit-9: G-1A, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-10: E164-168, North Western Zone, Port Qasim, Karachi, Sindh, Pakistan.
Code of Conduct
IIL aims at maintaining the Organizational Culture that Promotes Transparency and Accountability through honesty, integrity and diligence in dealing with employees, customers, financial market, government, regulatory authorities and other stakeholders.
Gender Equality
Compliance to Law / Policies
Exercise of Authority
Gender equality must be strictly upheld and
promoted by the company without regard to race, religion, ancestry, family status, age, disability, or any other factor. Equal opportunities to employees in professional growth
will be afforded to all irrespective of any gender or racial/religious biases.
We shall not make, recommend, or cause any action, contract, agreement, expenditure, and investment or an activity that is known
or believed to be in contravention of any regulation or law or corporate/Company policy.
We won't make use of our respective positions and authority to compel, persuade, harass, coerce, or intimidate any manner influence any person,
including subordinates, in order to supply any favour, gift or benefit, whether financial or otherwise, to ourselves.
Protection of Property
Reporting of Illegal / Unethical Conduct
Reputation
We will not disclose or use the Company's trade secret, proprietary or confidential information gained in
the fulfillment of company obligations as a means of making private profit,
gain or profit.
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We will safeguard the company's assets, plant assets, materials of every kind, production equipment and products.
We'll follow a strict policy. for protection and "whistleblowing" against retaliation.
Employees must be supported. to report any unethical behaviour, violation of laws, rules, regulations, Procedures and policies of the company or a Code of Conduct for the particular committee.
We shall maintain reputation of the Company as a valuable asset and
we are aware of our reputation will rule through our words and deeds.
Ethical Principal
It is the policy of IIL to follow the highest business ethics and standards of conduct.
It is the obligation of every one of us to behave in a responsible manner; that is, to be truthful, dependable, conscientious, and dedicated to upholding the highest standards of ethical business practices.
Directors' and employees' actions have a direct impact on the company's reputation and legal standing. Each one of us must endeavour to act according to the highest ethical standards and to be aware of and abide by applicable laws.
We all must ensure that our personal conduct is above reproach and complies with the highest standards of conduct and business ethics, and have the obligation to ensure that the conduct of those who work around us complies with these requirements. The Code of Business Conduct and Code of Ethics of the Company will be fairly and without prejudice.
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This code to which the Company is committed in maintaining the highest standards of conduct and ethical behaviour is a moral as well as a legal requirement that applies equally to all employees and directors of the Each member of the company has received a personal copy.
Core Values
BELIEF
Our objective is to keep dreams alive. We have faith in the notion that belief in oneself and the overall purpose is the first step to achieve something. We strongly believe in our products, our processes, our partners, and above all - we believe in each other.
LEADERSHIP
We believe that business performance is driven by effective leaders who can truly inspire people to unleash their individual and collective potential. We focus on providing a leadership that provides a vision, inculcates aspirations, promotes communication, and displays passion.
EXCELLENCE
Our corporate purpose is to manifest excellence in our performance attitude. We view it as a continuous process that enables us to excel in everything we do.
FAIRNESS
Fairness is a professional behavior that establishes reliability and credibility. We keep fairness paramount -we do what we say.
TEAMWORK
We focus on leveraging collective efforts and nurturing a culture of appreciation. Our aim is to empower our people to make collective decisions with utmost integrity and responsibility.
Geographical Presence
Peshawar Warehouse, HBK Complex, 7Km Main, Grand Trunk Road, Nasirpur, Peshawar.
Faisalabad Warehouse, 7 Chak, Nalka Kohala, Sargodha Jhung Bypass, Near Motorway Bridge Service Road, Faisalabad
Islamabad Warehouse, Pebbles Building, Faisal Town, Gate # 01, Fateh Jhung Road, Tarnol, Islamabad
Multan Warehouse, Bahawalpur Road, Near Adda Laar, Gopalpur, Multan
Lahore
Warehouse, 38-C, 39, 39-A, 42-C, Sunder
Industrial Estate, Raiwand Road, Sunder, Lahore
Lahore
Warehouse, Site Office: Plot # 558 A, B & C,
Sundar Industrial Estate, Raiwind Road Lahore
Balochistan
Sukkur Warehouse, Sukkur, Main National Highway, Babarloi, Khairpur.
Karachi Head office
17, Bangalore Town, Main
Shahrah-e-Faisal, Karachi, Pakistan
Karachi Factories
Hyderabad
Warehouse, Plot # 495/174, Cattle Colony, Opposite New Sabzi Mandi, Old Fateh Modess (Garment Factory), Hyderabad
Unit-1: C-230, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-2: B-140, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-3: G-1, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-4: G-22, H.I.T.E., Hub,
Balochistan, Pakistan
Unit-6: D-91, D-92 & D-94, North
Western Industrial Zone, Port Qasim, Karachi, Sindh, Pakistan.
Unit-7: E164-168, North Western Zone, Port Qasim, Karachi, Sindh, Pakistan.
Unit-8: E154-157, North Western Zone, Port Qasim, Karachi, Sindh, Pakistan.
Unit-9: G-1A, H.I.T.E., Hub,
Balochistan, Pakistan.
Unit-10: E164-168, North Western Zone, Port Qasim, Karachi, Sindh, Pakistan.
Europe
Middle East
USA
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Organization Chart
Board of Director
L
Chief Executive Officer (CEO)
Fa
G M
Chief Information Officer
Chief Financial Officer
ctory eneral anager
Chief of Sales & Marketing
Chief of Human Resources
Head of egal & Admin
Group Structure
Candyland
Bisconni
Astro Films
Snackcity
Ghiza
Bisconni LLC
Ismail Resin
Hudson Pharma
Ismail Nutrition
Cereal
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Ownership Structure
Ismail Resin
75%
PlastiFlex Films
Common Directorship
Hudson Pharma
78.53%
Bank of Khyber
24.43%
Bisconni Middle East Manufacturing LLC Foreign Subsidiary
100%
Innovita Labs
Common Directorship
Innovita Nutrition Common Directorship
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Legitimate needs, Interest of Key Stakeholders, Industry trends
In its strategic planning and operational execution, encompassing new policies, procedures, expansions, and significant corporate events, the company meticulously considers the legitimate needs and interests of all key stakeholders. This approach is informed by a careful analysis of prevailing trends within the industry and the practices of competitors. Furthermore, all decisions and actions are conducted in strict adherence to the applicable rules and regulations of relevant regulatory authorities.
Impact of Seasons on Business
The company's production and sales of all products demonstrate a consistent performance throughout the year. While minor fluctuations may occur in certain business segments, however, there is no evidence of a major disruptive seasonal effect on overall business of the Company. The diversified product portfolio and strategic management effectively mitigates significant seasonal impacts, thereby ensuring a relatively stable performance across the fiscal year.
Competitive Landscape and Market Positioning
Ismail Industries Limited operates within a highly competitive Fast-Moving Consumer Goods (FMCG) sector in Pakistan. The competitive landscape is defined by the presence of both large multinational corporations and local players, all vying for market share. The company's strategy focuses on diversification, brand strength, and a wide distribution network to maintain its market position.
Ismail Industries has strategically positioned itself as a diversified and dominant player to mitigate the risks associated with a single product category and to capture a wider consumer base.
Brand Equity and Loyalty: The company has invested in building strong brand equity, which has resulted in a loyal customer base. This brand loyalty acts as a significant barrier to entry for new competitors.
Robust Distribution Network: In the FMCG sector, a wide and efficient distribution network is a critical competitive advantage. Ismail Industries has a strong network that ensures its products are readily available in both
urban and rural markets, allowing it to compete effectively with larger players.
Price and Quality: The company positions its products on a balance of quality and competitive pricing, making them accessible to a broad demographic while maintaining profitability.
COMPETITIVE
RIVALRY
FIVEFORCES MODEL
THREAT OF
SUBSTITUTES
In conclusion, Ismail Industries Limited has successfully navigated a complex competitive landscape by leveraging a diversified portfolio, building strong brand loyalty, and maintaining a
BARGAINING POWER OF SUPPLIERS
THREAT OF NEW ENTRANTS
robust distribution network. Its strategy of being a multi-segment player allows it to compete effectively
against both large multinational corporations and specialized local competitors.
BARGAINING POWER OF BUYERS
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