Breakthrough Year:
Empowering the future of finance
Alfa Financial Software Holdings PLC
Annual Report and Accounts 2024
Setting a new standard with Alfa Systems 6
2024 has been a breakthrough year for Alfa.
With the ongoing development of Alfa Systems 6, we have delivered game-changing innovations that empower our customers to scale faster, operate more efficiently, and adapt to the demands of an evolving asset finance landscape.
Our focus on pushing technological boundaries is helping shape the future of finance, providing the tools and flexibility needed to meet tomorrow's challenges. As we move forward, our commitment to innovation and customer success remains at the heart of everything we do.
2024 Monitor Magazine:
Best Company in Equipment Finance (Innovation), winner
2024 LeasingWorld Gold Awards:
ED&I Trailblazer category, winner
2024 Megabuyte:
18th Best Performing in Mid-Market 50
Investors in People:
Awarded IIP Gold status and Top 20 (of its size)
2025 Megabuyte50 awards:
Best Performing Company (Financial Services), shortlisted
2024 plc awards:
Tech Business of the Year, shortlisted
Contents | ||
Strategic report | 85 | Annual report on |
1 Key highlights | remuneration |
2 Our year in review
3 Investment case
4 About Alfa
5 Business model
6 CEO review
10 Market overview
12 Alfa Systems 6
14 Strategy in action
19 Key performance indicators
21 Financial review
25 Environmental, Social and Governance
29 Task Force on Climate-related Financial Disclosures
32 Streamlined Energy and Carbon Reporting
34 Risk management
37 Principal risks and uncertainties
46 Stakeholder engagement
49 Viability statement
Corporate governance
52 Chairman's introduction
53 Code compliance
54 Board of Directors
56 Company Leadership Team
57 Our governance framework
58 Board leadership and Company purpose
61 Board activities
62 Engaging with our stakeholders and Section
172 Statement
66 Division of responsibilities
68 Composition, succession and evaluation
71 Nomination Committee Report
76 Audit and Risk Committee Report
83 Remuneration Committee Report
100 Directors' Remuneration
Policy
104 Alignment of Remuneration
Policy
105 Directors' report
110 Statement of Directors' responsibilities
Financial statements
112 Independent auditor's report
119 Consolidated statement of profit or loss and comprehensive income
120 Consolidated statement of financial position
121 Consolidated statement of changes in equity
122 Consolidated statement of cash flows
123 Notes to the consolidated financial statements
151 Company statement of financial position
152 Company statement of changes in equity
153 Notes to the Company financial statements
Additional information
158 Five-year history
159 Shareholder information
Alfa ESG:
2024 Sustainability Progress Report
1
Key highlights
Subscription revenue growth | Operating profit | |
+18% | £34.3m | 502 |
2023: +16% | 2023: £30.1m | +5% average headcount3 |
Revenue | Operating profit margin | Cash |
£109.9m | 31% | £20.5m |
2023: £102.0m | 2023: 30% | 89% conversion4 |
TCV1 | EBITDA margin2 | Dividends paid5 |
£221.3m | 34% | £22.1m |
2023: £165.3m | 2023: 32% | 2023: £19.7m |
Closing headcount
1. Total Contract Value. See "Definitions" on page 19 for further information.
2. Earnings before interest, taxes, depreciation and amortisation, as a percentage of revenue.
3. Over the 12 months to December 2024, compared with 12 months to
December 2023.
4. Operating free cash flow conversion. See "Definitions" on page 19 for further information.
5. Amounts paid during the financial year.
Our year in review
2024 has been a landmark year for Alfa, marked by key milestones in innovation, customer success, and expansion.
March
2024
2023
Pillar 1:
Efficiency
Fully optimised UX, with superpersonalised screen design.
Alfa awarded Monitor Best Company in Equipment Finance
2024 for
Innovation
March
Pillar 3:
Sustainability
January
Satisfying emerging business models, driven by net zero and
Pillar 2:
ESG regulation.
Total capability
Meeting the complex end-to-end lifecycle demands of successful finance providers.
May
Collaborative
Pillar 4:
Scalability
Truly always-on, financially coherent operation - without restriction.
July
Pillar 5:
Intelligent automation
September
Alfa System 6: Fully realised
Pillar 6:
ecosystem
Simple integration with market innovations and through Alfa's trusted partner network.
July
100th
US employee
Systemised decision-making through AI and rules-based workflows.
October
500
employees worldwide
December
Fastest
full Alfa Systems go-live delivered Looking ahead
With strong momentum, we are well-positioned to continue delivering breakthrough innovations and long-term value.
Investment case
Alfa Systems is at the heart of some of the world's largest and most innovative asset finance companies. Supporting all types of auto, equipment and wholesale finance business, our software platform uses leading-edge digital technologies to deliver proven functionality and performance.
Our identity
We are a software and delivery company.
Our global reach
50%
Subscription Software Delivery
37
Countries
502
Engineering
Employees EMEA revenue
Customer type
50% Banks
36% Captives
14% Independents
End markets
Automotive
Equipment
59% | 41% |
Why invest?
Revenue
£110m
+8%
Operating profit
£34m
+14%
Operating profit margin
Dividends paid
Employee engagement
31% £22m 82%
+1%
+12%
+0%
Markets
• Massive market
• Push & pull factors drive growth
• Large barriers to entry
Product
• Exceptional IP
• Market leading software
Returns
• Diversified across geographies and end markets
• Recurring revenues with growing SaaS
• Strong cash generation delivering dividends
Find out more overleaf about what sets Alfa apart
About Alfa
What Alfa does...
...differently
Alfa Systems satisfies requirements of all sizes: as an integrated point solution, a rapid off-the-shelf implementation or an end-to-end platform for the complex global enterprise.
Functional depth and a bulletproof accounting engine Proven across customers in 37 countries, large and small Countries and regions all on one system
Exceptional IP
Cloud-native and secure Software-as-a-Service Extensible software, embedded in the systems landscape Your processes as workflows and business rules Flexible and configurable product structures Built for finance and accounting professionals
Business model
Types of Revenue
Software Engineering
Subscription
Delivery
Generating revenue
• Subscription revenue grew by 18% in 2024
3
• Both Software Engineering and Delivery revenue driving Subscription revenue
• Alfa Systems 6 is SaaS only
Resulting in...
4
Business growth and transition to SaaS
• Overall revenue growth
• Subscription gaining higher proportion of the business
• Low customer churn
Cash generation
• Strong free cash flow
• Stakeholder return driving dividends
People
• Growth in headcount
• Improved career opportunities
• Strong retention and engagement
Software
• Strengthened IP
• Expanded functionality, including market expansion
Planet
• UNSDG
• SBTi
CEO review
2024 Breakthrough Year
2024 has been a breakthrough year for Alfa. Another year of strong revenue growth overall powered by subscription revenue growth, with 50% of customers now on Alfa Cloud. A record number of customer wins giving a record TCV level. Ten new modules, delivering value to our customers and driving incremental sales. The launch of Alfa Systems 6 underlining the importance of product investment and innovation.
Business review Breakthrough year
We look back on 2024 as a year of breakthroughs, whilst maintaining our excellent delivery record, we:
• Launched Alfa Systems 6
• Moved to SaaS only sales strategy
• Achieved landmark contract wins in all our markets
• Generated record TCV of £221m
• Grew total Alfa headcount to over 500 people
• Grew our US operation to over 100 colleagues
• Grew our customer base so that our top 5 customers now account for less than a third of our revenues
We have made significant strategic progress in 2024, increasing our functional lead over our competition with the release of Alfa Systems 6.
We have continued to grow the business despite the revenue headwinds from our transition from a perpetual licence to a SaaS model. We have an SaaS only sales strategy.
We had a record year for customer wins, converting eight customers from the late-stage pipeline, which led us in the second half of the year to increase our recruitment targets in both EMEA and the US.
The success we have had in winning US Auto clients means that we believe we are now the go-to solution for that market. We have also
CEO review continued
opened up a new area of this market with the introduction of our Total Originations capability as part of the Alfa Systems 6 launch.
We have continued to grow the Company, ending the year with global headcount in excess of 500, with over 100 people in the US, and at the same time we have maintained the extremely strong Alfa culture.
Our diversification across end markets and customers means that our top 5 customers now account for less than a third of our revenues, five years ago they were nearly two-thirds of our business.
Our delivery excellence remains a key differentiator for us, and this has continued in 2024 with twenty-six delivery events in the year.
Strong growth driven by fast growing subscription revenues
Financial performance was strong with continued growth in revenue and profit. Revenue was up 8% to £109.9m (2023: £102.0m) at actual exchange rates or up 9% at constant currency rates.
Subscription revenues continued to grow strongly, up 18% year on year largely driven by growth from existing customers. The impact of new customer wins on subscription revenues and margins will be much more pronounced after go-live, which depending on the project can take several years as contract volumes ramp up to full run rate on the system, acting as a foundation for future growth acceleration.
Delivery revenues were up 1% to £55.0m (2023: £54.6m). We expect stronger growth in 2025 as the implementation of new projects won in Q4 2024 start to ramp up.
Software Engineering revenue increased strongly in the second half, up 70% to finish the year at £17.4m (2023: £15.6m), up 12% on prior year and with a good pipeline of work for 2025.
We delivered strong growth in operating profit, increasing 14% to £34.3m (2023: £30.1m) on the back of the 8% growth in revenues at an improved gross margin of 64.5% (2023: 62.5%) which flows through to an improved operating margin of 31.2% (2023: 29.5%). Cash conversion in the year was 89% (2023: 115%); as expected this was lower than 2023 which benefited from an unusually high level of receipts just before the December 2023 year end. As the SaaS model becomes more embedded, cash conversion will trend over time to between 90%-100%. We finished the period with cash of £20.5m (31 Dec 2023: £21.8m).
Pipeline conversions driving very strong TCV growth
We saw very significant growth in our TCV through the year with the conversion of eight customers from the late-stage pipeline, with TCV reaching a record level of £221.3m at the end of the year. We have continued to see strong growth in our Subscription TCV but the most significant increases were in Delivery and Software Engineering TCV, as these increase immediately when contracts are signed. At the point of the contract win the Subscription TCV is relatively low, but increases over time as we get closer to go-live and full run-rate revenues.
We had 21 customers each contributing revenues of more than £2m in the period, up from 19 last year and up from just seven in 2019. Our top five customer concentration has significantly reduced to 32% of our revenues in 2024, compared with 61% in 2019. Our largest customer represented just 7% of our revenues in 2024.
Delivery and Software Engineering agility
In 2023 we saw more go-lives than any other year in Alfa's history. Following this in 2024 we have started work with an unprecedented number of large customers. We continue to focus on simplifying and increasing the speed of our implementations so that we can deliver more concurrent implementations. Alfa Cloud has been the most significant contributor to this process, allowing us to start implementations quickly and enabling us to demonstrate system functionality to clients much earlier in the project than before. At the year-end there were six implementations underway with Alfa Cloud.
The transition to new projects means that our software engineering teams have been pivoting in the second half of 2024 and into the first half of 2025 away from Alfa Systems 6 to supporting these new large projects with customer driven development. Whilst the focus may have shifted there continues to be ongoing investment into the product to maintain and grow our market lead.
We invested into our UK Equipment Start and US Auto Start products to facilitate further growth in these markets.
Expanding Alfa Systems 6 functionality
In 2024 we saw the complete launch of Alfa Systems 6. This has been a hugely important step in showcasing our ongoing product investment in both functional and technical capabilities. Functional investment increases our product capability for existing markets but also expands our addressable market.
Technical investment includes the use of the latest software tooling, including integration and AI capabilities.
The ten new modules that have been released cover additional functionality such as 24/7 and Compose; they also cover new financial product capabilities such as usage based charging and revolving credit facilities, opening up incremental sales opportunities. These new modules not only open up incremental sales opportunities to existing customers but also open up new markets for us in Commercial Finance and US Originations, which have the potential to significantly increase our addressable markets. We believe it is really important to continue to invest in both functional and technical areas and this will continue in 2025.
CEO review continued
Headcount growth, supported by strong retention
The successful conversion of the pipeline during the year resulted in us accelerating recruitment plans in the second half. Retention rates have remained very high, being 96% for the year. This demonstrates the continued strength of the Alfa culture which is a key driver of our success.
Headcount at the end of the year was up 6% at 502 (2023: 475) with average headcount in the period of 485 (2023: 463), up 5% on last year.
Strategic progress
Alfa is a software and delivery company.
Our strategy for creating long-term, sustainable business value is to:
• Strengthen - grow our differentiation
• Scale - increase our capacity
• Sell - further profitable growth
• Simplify - enable more concurrent implementations, more efficiently
During 2024 we have made good progress across all of these areas, with key highlights noted below.
Strengthen:
• Launch of Alfa Systems 6
• Refreshed our software development model
• Invested in our people, increasing internal learning and development resources
• Refreshed our induction approach for new joiners
Scale:
• Increased headcount to over 500 people
• Investigating an increase in our global footprint through further geographic smart hubs
• Expanding addressable market into US Auto Originations and Commercial Finance
• Improved process for partner onboarding
Sell:
• Record eight wins
• Sold first US Auto Originations implementation
• Continuing sequential growth in subscription revenues
• Moved to single-tenant SaaS only sales strategy
Simplify:
• Completed enabling investment for our partner-led delivery MVP in UK Equipment
• Completed an accelerated implementation with Alfa Start for a US Auto customer
• Development of Alfa Start accelerator for US Equipment market
• Improved migration tooling
• Further automated testing to simplify upgrades
All of the above have contributed to making significant progress on our strategy, with the strongest evidence being revenue growth of 9% (at constant currency) comfortably exceeding average headcount growth of 5% and with Subscription revenues growing at 18% - the fastest growing revenue stream.
Capital return
We are a highly cash-generative business, with cash conversion of 89% in 2024, which as expected was down on 2023 due to some early receipts at the end of 2023. We expect cash conversion to trend towards 90-100% over time. We are committed to investing in our product and people to ensure that we continue to offer market-leading solutions and excellent delivery and service to our customers.
Our mechanism for returning capital is the payment of a regular, ordinary final dividend and we have a policy to grow this progressively. We will also consider special dividends when we have excess capital.
Notwithstanding the return of £22.1m excess cash to shareholders during the year through ordinary and special dividends, we ended the period with cash of £20.5m. As such, the Board has today proposed an ordinary dividend of 1.4 pence per share, up 8%, with an ex-dividend date of 29 May 2025, a record date of 30 May 2025 and a payment date of 27 June 2025. The ordinary dividend would amount to a total payment of c.£4.1m. In addition, the Board has decided to declare a special dividend of 2.4 pence per share, up 20% on the special dividend declared this time last year, with an ex-dividend date of 1 May 2025, a record date of 2 May 2025 and a payment date of 30 May 2025. The special dividend would amount to a total payment of c.£7.1m
Stable market conditions
Whilst over the last few years the macro environment has been uncertain, the asset finance market and demand for software within it has remained robust. The asset finance market is a more secure form of lending and it has a history of gaining market share in uncertain times compared with non-asset backed lending markets. Alfa Systems is operational in 37 countries; in automotive finance, equipment finance, wholesale finance and loan finance; for OEMs, banks and independents and across all asset classes. The breadth and diversity of Alfa's business interests has helped insulate us from underlying economic uncertainty in individual markets as demonstrated by our ongoing track record of growth, our record TCV and strong pipeline.
Strong pipeline
We had a hugely successful year in 2024 in converting the late-stage pipeline, with a record eight customer wins coming out of the pipeline. We ended the year with eight customers in the late-stage pipeline, of which five we are already engaged in paid work under letters of engagements on implementations as we finalise commercial contracts. We are seeing good activity in the early-stage pipeline, reinforced by strong positive customer reaction to Alfa Systems 6 before and during the recent conference season.
We remain confident in both the demand for our best-in-class software and our ability to win work in the market.
