SOUTHERN CO COM 842587107 690391 8329 SH SOLE 0 0 8329 AMERICAN ELEC PWR CO INC COM 025537101 837836 7062 SH SOLE 0 0 7062 FIRST TR EXCHANGE-TRADED FD DJ GLBL DIVID 33734X200 510188 15381 SH SOLE 0 0 15381 SPDR SERIES TRUST ST NUVE TERM ETF 78468R739 362751 7776 SH SOLE 0 0 7776 FORTINET INC COM 34959E109 2058779 11517 SH SOLE 0 0 11517 ISHARES TR SHRT NAT MUN ETF 464288158 259678 2484 SH SOLE 0 0 2484 FIRST TR EXCH TRADED FD III PFD SECS INC ETF 33739E108 506488 29706 SH SOLE 0 0 29706 INVESCO QQQ TR UNIT SER 1 46090E103 458658 620 SH SOLE 0 0 620 SPDR SERIES TRUST ST STR P500GRW 78464A409 24185755 196504 SH SOLE 0 0 196504 ISHARES TR MSCI EAFE ETF 464287465 3430968 33025 SH SOLE 0 0 33025 FIDELITY NATL FINL INC COM SHS 31620R303 4118274 106553 SH SOLE 0 0 106553 RTX CORPORATION COM 75513E101 399148 2150 SH SOLE 0 0 2150 ISHARES TR SP SMCP600VL ETF 464287879 3728799 29108 SH SOLE 0 0 29108 BRISTOL-MYERS SQUIBB CO COM 110122108 10165279 162905 SH SOLE 0 0 162905 AT&T INC COM 00206R102 7362478 301741 SH SOLE 0 0 301741 KLA CORP COM NEW 482480100 2498418 12817 SH SOLE 0 0 12817 NVIDIA CORPORATION COM 67066G104 7262955 31802 SH SOLE 0 0 31802 STATE STR SPDR S&P 500 ETF T TR UNIT 78462F103 3517147 4612 SH SOLE 0 0 4612 TAIWAN SEMICONDUCTOR MANUFAC SPONSORED ADS 874039100 1505427 3300 SH SOLE 0 0 3300 SPDR SERIES TRUST ST STR SP DIV 78464A763 5366027 36633 SH SOLE 0 0 36633 PEPSICO INC COM 713448108 3541698 27949 SH SOLE 0 0 27949 HOST HOTELS & RESORTS INC COM 44107P104 2347169 104827 SH SOLE 0 0 104827 ISHARES TR RUS 1000 GRW ETF 464287614 1971810 15742 SH SOLE 0 0 15742 ORACLE CORP COM 68389X105 891077 6490 SH SOLE 0 0 6490 GENERAL MILLS INC COM 370334104 2642224 82159 SH SOLE 0 0 82159 BANK OF NY MELLON CORP COM 064058100 1712998 11844 SH SOLE 0 0 11844 PROCTER & GAMBLE CO COM 742718109 3299890 22714 SH SOLE 0 0 22714 PACCAR INC COM 693718108 3395765 30924 SH SOLE 0 0 30924 PINTEREST INC CL A 72352L106 321130 17000 SH SOLE 0 0 17000 DEVON ENERGY CORP NEW COM 25179M103 9346435 203007 SH SOLE 0 0 203007 MORGAN STANLEY COM NEW 617446448 394592 2098 SH SOLE 0 0 2098 FIRST TR EXCHANGE TRADED FD NASD TECH DIV 33738R118 549885 4874 SH SOLE 0 0 4874 GLOBAL X FDS NASDAQ 100 COVER 37954Y483 341525 18411 SH SOLE 0 0 18411 MICRON TECHNOLOGY INC COM 595112103 1227007 1152 SH SOLE 0 0 1152 CITIGROUP INC COM NEW 172967424 3967656 30643 SH SOLE 0 0 30643 FIRST TR EXCHANGE TRADED FD SMID RISNG ETF 33741X102 279718 6893 SH SOLE 0 0 6893 QUALCOMM INC COM 747525103 1838256 9988 SH SOLE 0 0 9988 STEEL DYNAMICS INC COM 858119100 872701 3938 SH SOLE 0 0 3938 LAMAR ADVERTISING CO CL A 512816109 3589060 24905 SH SOLE 0 0 24905 AUTOMATIC DATA PROCESSING IN COM 053015103 2429342 9413 SH SOLE 0 0 9413 ISHARES TR RUS 2000 GRW ETF 464287648 2935860 8226 SH SOLE 0 0 8226 DOMINION ENERGY INC COM 25746U109 481316 7953 SH SOLE 0 0 7953 BROADCOM INC COM 11135F101 11768929 33512 SH SOLE 0 0 33512 ISHARES TR RUS 2000 VAL ETF 464287630 258671 1235 SH SOLE 0 0 1235 STATE STR SPDR S&P MIDCAP 40 UTSER1 S&PDCRP 78467Y107 2227561 3392 SH SOLE 0 0 3392 EXXONMOBIL HOLDINGS CORP COM SHS 30233Q108 1935423 11892 SH SOLE 0 0 11892 CNA FINL CORP COM 126117100 2214335 49339 SH SOLE 0 0 49339 AMPLIFY ETF TR JR SILV MINE ETF 032108649 354640 13000 SH SOLE 0 0 13000 PHILIP MORRIS INTL INC COM 718172109 2856194 14968 SH SOLE 0 0 14968 MERCK & CO INC COM 58933Y105 9951035 68478 SH SOLE 0 0 68478 ISHARES TR CORE S&P SCP ETF 464287804 1032000 7586 SH SOLE 0 0 7586 NOVO-NORDISK A S ADR 670100205 528921 13952 SH SOLE 0 0 13952 META PLATFORMS INC CL A 30303M102 2694044 3715 SH SOLE 0 0 3715 FORD MTR CO COM 345370860 3588297 297537 SH SOLE 0 0 297537 ALBEMARLE CORP COM 012653101 439622 4156 SH SOLE 0 0 4156 KROGER CO COM 501044101 753678 12857 SH SOLE 0 0 12857 MICROSOFT CORP COM 594918104 25095134 48928 SH SOLE 0 0 48928 CARNIVAL CORP LTD COMMON SHARES G2004J103 547144 22296 SH SOLE 0 0 22296 SALESFORCE INC COM 79466L302 741971 3232 SH SOLE 0 0 3232 SELECT SECTOR SPDR TR ST STR CARE ETF 81369Y209 1668201 9905 SH SOLE 0 0 9905 KINDER MORGAN INC DEL COM 49456B101 5102586 169240 SH SOLE 0 0 169240 FIRST TR EXCHANGE-TRADED FD FT VEST S&P 500 33739Q705 423392 8795 SH SOLE 0 0 8795 PALANTIR TECHNOLOGIES INC CL A 69608A108 263928 1411 SH SOLE 0 0 1411 EATON CORP PLC SHS G29183103 213137 496 SH SOLE 0 0 496 SPDR SERIES TRUST ST NUVE HIGH ETF 78464A284 533544 22733 SH SOLE 0 0 22733 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 3822572 117149 SH SOLE 0 0 117149 JOHNSON & JOHNSON COM 478160104 8287784 31305 SH SOLE 0 0 31305 LOCKHEED MARTIN CORP COM 539830109 2366485 4647 SH SOLE 0 0 4647 SELECT SECTOR SPDR TR ST STR ENERG ETF 81369Y506 349197 5678 SH SOLE 0 0 5678 TYSON FOODS INC CL A 902494103 421774 8347 SH SOLE 0 0 8347 ISHARES TR S&P MC 400GR ETF 464287606 15933600 145366 SH SOLE 0 0 145366 EVERPURE INC CL A 74624M102 2080710 15910 SH SOLE 0 0 15910 ISHARES TR GLOBAL ENERG ETF 464287341 312595 5487 SH SOLE 0 0 5487 ISHARES TR S&P MC 400VL ETF 464287705 12406591 90092 SH SOLE 0 0 90092 DICKS SPORTING GOODS INC COM 253393102 1710721 12739 SH SOLE 0 0 12739 ISHARES TR S&P 100 ETF 464287101 2694829 7053 SH SOLE 0 0 7053 AMPHENOL CORP CL A 032095101 496527 5890 SH SOLE 0 0 5890 DEERE & CO COM 244199105 305556 455 SH SOLE 0 0 455 BLACKROCK INC COM 09290D101 591585 559 SH SOLE 0 0 559 SELECT SECTOR SPDR TR ST STR FINL ETF 81369Y605 237577 4449 SH SOLE 0 0 4449 BERKSHIRE HATHAWAY INC DEL CL A 084670108 747005 1 SH SOLE 0 0 1 PACER FDS TR GLOBL CASH ETF 69374H709 748489 16726 SH SOLE 0 0 16726 TRUIST FINL CORP COM 89832Q109 8580733 185329 SH SOLE 0 0 185329 ISHARES TR RUS 1000 VAL ETF 464287598 1021977 4122 SH SOLE 0 0 4122 CSX CORP COM 126408103 200924 4320 SH SOLE 0 0 4320 STRYKER CORPORATION COM 863667101 674056 2448 SH SOLE 0 0 2448 CAPITAL ONE FINL CORP COM 14040H105 656825 3402 SH SOLE 0 0 3402 CISCO SYS INC COM 17275R102 3030518 28157 SH SOLE 0 0 28157 MUELLER INDS INC COM 624756102 714774 11793 SH SOLE 0 0 11793 COMCAST CORP NEW CL A 20030N101 5626702 258580 SH SOLE 0 0 258580 HUNTINGTON INGALLS INDS INC COM 446413106 593697 2223 SH SOLE 0 0 2223 SYSCO CORP COM 871829107 982296 12600 SH SOLE 0 0 12600 EOG RES INC COM 26875P101 1900262 13794 SH SOLE 0 0 13794 CHEVRON CORPORATION COM 166764100 8967816 43915 SH SOLE 0 0 43915 GE VERNOVA INC COM 36828A101 544631 573 SH SOLE 0 0 573 EVERSOURCE ENERGY COM 30040W108 6090645 94929 SH SOLE 0 0 94929 CBOE GLOBAL MKTS INC COM 12503M108 845141 3070 SH SOLE 0 0 3070 UNION PAC CORP COM 907818108 780692 2869 SH SOLE 0 0 2869 THERMO FISHER SCIENTIFIC INC COM 883556102 1109127 1643 SH SOLE 0 0 1643 FIRST TR EXCHANGE-TRADED FD FT VEST RIS 33738D879 444742 15952 SH SOLE 0 0 15952 APPLE INC COM 037833100 28535567 85687 SH SOLE 0 0 85687 ALPHABET INC CAP STK CL C 02079K107 763258 2240 SH SOLE 0 0 2240 ISHARES TR CRE U S REIT ETF 464288521 916188 14878 SH SOLE 0 0 14878 NORTHROP GRUMMAN CORP COM 666807102 363819 753 SH SOLE 0 0 753 CROWN CASTLE INC COM 22822V101 243806 3658 SH SOLE 0 0 3658 BANK OF AMER CORP COM 060505104 331915 6098 SH SOLE 0 0 6098 CITIZENS FINL GROUP INC COM 174610105 895382 14043 SH SOLE 0 0 14043 CNH INDL N V SHS N20944109 2553141 198688 SH SOLE 0 0 198688 PORTLAND GEN ELEC CO COM NEW 736508847 4478337 100332 SH SOLE 0 0 100332 LYONDELLBASELL INDUSTRIES NV SHS - A - N53745100 640676 11148 SH SOLE 0 0 11148 FIRST BUSINESS FINL SVCS INC COM 319390100 470904 6847 SH SOLE 0 0 6847 PFIZER INC COM 717081103 8116035 284573 SH SOLE 0 0 284573 SHERWIN WILLIAMS CO COM 824348106 969810 3000 SH SOLE 0 0 3000 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 3131593 17078 SH SOLE 0 0 17078 BANCO SANTANDER SA ADR 05964H105 360963 26100 SH SOLE 0 0 26100 EDISON INTL COM 281020107 5320667 99026 SH SOLE 0 0 99026 PALO ALTO NETWORKS INC COM 697435105 1648837 4150 SH SOLE 0 0 4150 ISHARES TR RUSSELL 3000 ETF 464287689 703606 1630 SH SOLE 0 0 1630 MONDELEZ INTL INC CL A 609207105 830932 14371 SH SOLE 0 0 14371 INVESCO EXCH TRADED FD TR II VAR RATE PFD 46138G870 416047 17547 SH SOLE 0 0 17547 GLOBAL X FDS NASDQ 100 CVRDGW 37954Y269 425377 13984 SH SOLE 0 0 13984 DOLLAR GEN CORP COM 256677105 7085833 59256 SH SOLE 0 0 59256 MARVELL TECHNOLOGY INC COM 573874104 2063481 7810 SH SOLE 0 0 7810 COSTCO WHOLESALE CORPORATION COM 22160K105 1224408 1345 SH SOLE 0 0 1345 TEXAS INSTRS INC COM 882508104 3461913 12360 SH SOLE 0 0 12360 ALTRIA GROUP INC COM 02209S103 8911829 132327 SH SOLE 0 0 132327 HEALTHPEAK PROPERTIES INC COM 42250P103 4118593 206239 SH SOLE 0 0 206239 ISHARES TR INVT GRD CORP BD 46436E288 244166 10742 SH SOLE 0 0 10742 INTERNATIONAL BUSINESS MACHS COM 459200101 426445 1939 SH SOLE 0 0 1939 TOLL BROTHERS INC COM 889478103 213579 1585 SH SOLE 0 0 1585 ISHARES TR S&P 500 VAL ETF 464287408 27799356 121777 SH SOLE 0 0 121777 CATERPILLAR INC COM 149123101 724036 893 SH SOLE 0 0 893 CVS HEALTH CORP COM 126650100 8330921 97222 SH SOLE 0 0 97222 INTUITIVE SURGICAL INC COM NEW 46120E602 553831 1362 SH SOLE 0 0 1362 EMERSON ELEC CO COM 291011104 708342 4567 SH SOLE 0 0 4567 SPDR GOLD TR GOLD SHS 78463V107 10633995 27922 SH SOLE 0 0 27922 ISHARES TR ISHARES BIOTECH 464287556 260426 1237 SH SOLE 0 0 1237 GE AEROSPACE COM NEW 369604301 339460 1087 SH SOLE 0 0 1087 3M CO COM 88579Y101 769864 4690 SH SOLE 0 0 4690 ALPHABET INC CAP STK CL A 02079K305 14581346 42378 SH SOLE 0 0 42378 AMAZON COM INC COM 023135106 7128929 28613 SH SOLE 0 0 28613 ISHARES TR S&P SML 600 GWT 464287887 3690843 23020 SH SOLE 0 0 23020 ISHARES TR CORE S&P MCP ETF 464287507 1845806 25654 SH SOLE 0 0 25654 DIMENSIONAL ETF TRUST US COR EQU 2 ETF 25434V708 261767 5889 SH SOLE 0 0 5889 MOTOROLA SOLUTIONS INC COM NEW 620076307 236365 530 SH SOLE 0 0 530 TARGET CORP COM 87612E106 4893273 31229 SH SOLE 0 0 31229 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 505918 1016 SH SOLE 0 0 1016 ISHARES TR S&P 500 GRWT ETF 464287309 44434117 312344 SH SOLE 0 0 312344 CHUBB LIMITED COM H1467J104 641068 1971 SH SOLE 0 0 1971 MCCORMICK & CO INC COM NON VTG 579780206 1796516 38718 SH SOLE 0 0 38718 ELI LILLY & CO COM 532457108 3704184 3201 SH SOLE 0 0 3201 TRACTOR SUPPLY CO COM 892356106 2244589 71735 SH SOLE 0 0 71735 SPDR SERIES TRUST ST STR BLO 1 ETF 78468R663 3555089 38794 SH SOLE 0 0 38794 CONAGRA BRANDS INC COM 205887102 776026 57740 SH SOLE 0 0 57740 SPDR SERIES TRUST ST STR P500VAL 78464A508 21886560 358033 SH SOLE 0 0 358033 NEXTERA ENERGY INC COM 65339F101 243656 3217 SH SOLE 0 0 3217 ABBOTT LABORATORIES COM 002824100 686770 6949 SH SOLE 0 0 6949 ISHARES TR RUSSELL 2000 ETF 464287655 2307953 8305 SH SOLE 0 0 8305 ABBVIE INC COM 00287Y109 1329924 5084 SH SOLE 0 0 5084 APA CORPORATION COM 03743Q108 12704896 305847 SH SOLE 0 0 305847 HERSHEY CO COM 427866108 5046128 32017 SH SOLE 0 0 32017 ADVANCED MICRO DEVICES INC COM 007903107 3086941 5046 SH SOLE 0 0 5046 INTERNATIONAL PAPER CO COM 460146103 381455 11500 SH SOLE 0 0 11500 ISHARES TR RUS MID CAP ETF 464287499 323118 3028 SH SOLE 0 0 3028 ALLY FINL INC COM 02005N100 1534483 40789 SH SOLE 0 0 40789 JPMORGAN CHASE & CO COM 46625H100 7361328 22251 SH SOLE 0 0 22251 BATH & BODY WORKS INC COM 070830104 5034645 316246 SH SOLE 0 0 316246 SELECT SECTOR SPDR TR ST STR TECHN ETF 81369Y803 3325042 16986 SH SOLE 0 0 16986 HOME DEPOT INC COM 437076102 1095571 3851 SH SOLE 0 0 3851 ASML HLDG NV N Y REGISTRY SHS N07059210 1802654 995 SH SOLE 0 0 995 PRICE T ROWE GROUP INC COM 74144T108 4167307 40051 SH SOLE 0 0 40051 DANAHER CORP DEL COM 235851102 634298 2863 SH SOLE 0 0 2863 COCA COLA CO COM 191216100 260479 3026 SH SOLE 0 0 3026 FIRST TR EXCHANGE-TRADED FD SHS 336917109 655865 13355 SH SOLE 0 0 13355 ISHARES TR 10-20 YR TRS ETF 464288653 252454 2739 SH SOLE 0 0 2739 REALTY INCOME CORP COM 756109104 3529255 64992 SH SOLE 0 0 64992 CONOCOPHILLIPS COM 20825C104 454170 3629 SH SOLE 0 0 3629 INTEL CORP COM 458140100 768689 6393 SH SOLE 0 0 6393 ISHARES TR CORE S&P TTL STK 464287150 830569 4995 SH SOLE 0 0 4995 SLB LIMITED COM STK 806857108 610267 12526 SH SOLE 0 0 12526 BEST BUY INC COM 086516101 2763589 31319 SH SOLE 0 0 31319 CROWN HLDGS INC COM 228368106 403615 3829 SH SOLE 0 0 3829 UNITEDHEALTH GROUP INC COM 91324P102 2580940 7031 SH SOLE 0 0 7031 UNITED BANKSHARES INC WEST V COM 909907107 4986926 108547 SH SOLE 0 0 108547 PUBLIC STORAGE COM 74460D109 4873051 17229 SH SOLE 0 0 17229 ISHARES TR CORE S&P500 ETF 464287200 4936415 6446 SH SOLE 0 0 6446 PINNACLE FINL PARTNERS INC COM 72348N109 457847 4891 SH SOLE 0 0 4891 AIR PRODUCTS AND CHEMICALS I COM 009158106 596247 2143 SH SOLE 0 0 2143 ISHARES TR 0-5YR HI YL CP 46434V407 2159521 52352 SH SOLE 0 0 52352 SERVICE CORP INTL COM 817565104 280080 3678 SH SOLE 0 0 3678 ISHARES TR MSCI EMG MKT ETF 464287234 340629 5100 SH SOLE 0 0 5100 WALMART INC COM 931142103 798210 7681 SH SOLE 0 0 7681 ZOETIS INC CL A 98978V103 721763 10336 SH SOLE 0 0 10336 VISA INC COM CL A 92826C839 2062195 5739 SH SOLE 0 0 5739 VANGUARD INDEX FDS MRNGSTR SM CP GR 922908595 1591526 4711 SH SOLE 0 0 4711 VANGUARD INDEX FDS MRNGSTR TTL STK 922908769 316982 847 SH SOLE 0 0 847 VIRTU FINL INC CL A 928254101 3263287 59160 SH SOLE 0 0 59160 US BANCORP COM NEW 902973304 5874439 101698 SH SOLE 0 0 101698 ZSCALER INC COM 98980G102 625581 3137 SH SOLE 0 0 3137 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 19817001 280654 SH SOLE 0 0 280654 VEEVA SYS INC CL A COM 922475108 693359 2429 SH SOLE 0 0 2429 VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 921932828 222043 1755 SH SOLE 0 0 1755 VANGUARD INDEX FDS MRNGSTR MD CP GR 922908538 2449843 8387 SH SOLE 0 0 8387 VERIZON COMMUNICATIONS INC COM 92343V104 7867322 171513 SH SOLE 0 0 171513 WISDOMTREE TR US QTLY DIV GRT 97717X669 814677 8378 SH SOLE 0 0 8378 VANGUARD INDEX FDS MRNGSTR SML CP V 922908611 1596478 6910 SH SOLE 0 0 6910 WATSCO INC COM 942622200 2797159 9241 SH SOLE 0 0 9241 WEC ENERGY GROUP INC COM 92939U106 5536916 54941 SH SOLE 0 0 54941 VERTIV HOLDINGS CO COM CL A 92537N108 397438 1647 SH SOLE 0 0 1647 WISDOMTREE TR US HIGH DIVIDEND 97717W208 335127 2993 SH SOLE 0 0 2993 VANECK ETF TRUST PREFERRED SECURT 92189F429 260873 14890 SH SOLE 0 0 14890 WESTERN UN CO COM 959802109 906016 153562 SH SOLE 0 0 153562 VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 921932885 860600 7068 SH SOLE 0 0 7068 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 35634833 619090 SH SOLE 0 0 619090 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 26556600 468701 SH SOLE 0 0 468701 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 476186 2041 SH SOLE 0 0 2041 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 38870424 503177 SH SOLE 0 0 503177 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 1498883 16723 SH SOLE 0 0 16723 VENTAS INC COM 92276F100 1287968 15149 SH SOLE 0 0 15149 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 8404734 141709 SH SOLE 0 0 141709 WHITE MTNS INS GROUP LTD COM G9618E107 2360146 1176 SH SOLE 0 0 1176 VANGUARD INDEX FDS MRNGSTR VAL ETF 922908744 210895 976 SH SOLE 0 0 976 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 21309838 272122 SH SOLE 0 0 272122 VANECK ETF TRUST DURABLE HGH DIV 92189H102 402839 10540 SH SOLE 0 0 10540 VANGUARD INDEX FDS MRNGSTR MD CP VA 922908512 1731223 8854 SH SOLE 0 0 8854 VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 92206C771 15439348 347655 SH SOLE 0 0 347655 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 3240040 68413 SH SOLE 0 0 68413 WILLIAMS SONOMA INC COM 969904101 1348038 5914 SH SOLE 0 0 5914 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 30118934 42974 SH SOLE 0 0 42974 VANGUARD WORLD FD INF TECH ETF 92204A702 759551 6044 SH SOLE 0 0 6044 WELLS FARGO & CO COM 949746101 1437058 17952 SH SOLE 0 0 17952 VANGUARD SCOTTSDALE FDS VNG RUS2000IDX 92206C664 771426 6873 SH SOLE 0 0 6873