Estee Lauder Companies, Inc. (the) · NYSE:EL
Estee Lauder Companies, Inc. (the) — The Estée Lauder Companies — Investor Day (2026)
24 slides from Estee Lauder Companies, Inc. (the)'s investor day presentation, Nov 6, 2026
Slide 1: China: A Blueprint for Consumer-Centric Growth
Exhibit 99.4 CHINA: A BLUEPRINT FOR CONSUMER- CENTRIC GROWTH Joy Fan PRESIDENT & CEO, CHINA
Slide 2: The Next China Is Still China
THE NEXT CHINA ELC CHINA IS POSITIONED TO IS STILL CHINA WIN IN CHINA
Slide 3: China Remains a Key Market for Prestige Beauty, with Meaningful Growth Opportunities
CHINA REMAINS A KEY MARKET FOR PRESTIGE BEAUTY, WITH MEANINGFUL GROWTH OPPORTUNITIES LARGE AND GROWING ONGOING PREMIUMIZATION Prestige Market Size 1 Beauty Market Size 1 Per Capita Prestige Spend 1 Growth of Top 5 Local Beauty Groups 2 (CY25) (YoY%) CAGR: $33B $58B 4%-6% 8X +37.0% 3X +30.8% 54% Mass
Slide 4: China's Prestige Beauty Market Experienced Sequential Recovery Since FY25 Q3
CHINA’S PRESTIGE BEAUTY MARKET EXPERIENCED SEQUENTIAL RECOVERY SINCE FY25 Q3 Based on Beauté Research Data Based on Beauté Research Data SUSTAINED RECOVERY IN PRESTIGE BEAUTY CATEGORY OPPORTUNITIES Prestige Beauty Industry Growth YoY 12.5% Prestige ELC China Retail Sales Categories MOB% YoY Penetrat
Slide 5: ELC China Is a Scaled Business with Best-in-Class Consumer Reach
ELC CHINA IS A SCALED BUSINESS WITH BEST-IN-CLASS CONSUMER REACH ELC LEADERSHIP IN CHINA CONSUMER-CENTRIC COVERAGE ELC CHINA DOMESTIC PRESTIGE BEAUTY SHARE ELC DOORS CITIES WITH ELC DOORS ONLINE Retail Sales Growth (FY26) (FY26) FY26 Year End FY26 Year End Mix of Reported Net Sales (FY26) +10% 22.2%
Slide 6: Established a Powerful Brand Portfolio
SKIN CARE MAKEUP FRAGRANCE HAIR CARE ESTABLISHED A POWERFUL BRAND #1 AWARENESS1 #1 LUXURY BRAND2 #1 FOUNDATION2 #1 ARTISTRY BRAND ONLINE2 #1 ARTISANAL BRAND2 #1 FRAGRANCE SHARE WINNER2 100% VEGAN PORTFOLIO COVERING SKIN CARE, PIONEERED POST-DERM CARE, UNLOCKING CHINA #1 NEW BRAND OVER #1 MAKEUP SHAR
Slide 7: ELC China Has Outpaced the Prestige Beauty Industry Over the Past Seven Quarters
ELC CHINA HAS OUTPACED THE PRESTIGE BEAUTY INDUSTRY OVER THE PAST SEVEN QUARTERS BASED ON BEAUTÉ RESEARCH DATA BASED ON BEAUTÉ RESEARCH DATA ELC Has Gained Prestige Beauty In FY26, ELC Gained Share Share for 7 Straight Quarters Across Prestige Categories ELC Share Change in Prestige Beauty Industry
Slide 8: Beauty Reimagined in China
BEAUTY Action Plan Priority #1 Action Plan Priority #2 Action Plan Priority #3 Action Plan Priority #4 REIMAGINED ACCELERATE CREATE BOOST FUEL SUSTAINABLE IN CHINA: BEST-IN-CLASS CONSUMER TRANSFORMATIVE INNOVATION CONSUMER-FACING INVESTMENTS GROWTH THROUGH BOLD EFFICIENCIES Building Distinctive COVE
Slide 9: Scaling Our Digital Presence for Broader Online Coverage and National Reach
ONLINE: ONLINE IS OUR MEDIA BROAD, NATIONAL REACH EXPANDING DIGITAL FOOTPRINT Creating Awareness and Equity SCALING OUR CITIES COVERED UNIQUE VISITS FY19 FY26 690+ 2.5B 30 84 DIGITAL DIGITAL PRESENCE FLAGSHIPS FY26 FY26 FOR BROADER ONLINE MIX OF REPORTED NET SALES ONLINE ORGANIC NET SALES GROWTH2 FY
Slide 10: Expand Offline Selectively by Brand, City and Consumer Demand
STORE IS OUR MEDIA attracting young, social & lifestyle-driven consumers OFFLINE: EXPAND OFFLINE 690+ 154 SELECTIVELY BY Cities in China Cities with ELC Presence BRAND, CITY ELC Retail Footprint AND CONSUMER (# of doors) +248 +315 DEMAND 1,152 1,4001 837 FY19 FY26 FY30 Meaningful Opportunity for Exp
Slide 11: Deep Stakeholder Relationships
DEEP E-COMMERCE PLATFORMS SOCIAL MEDIA OFFLINE RETAILERS STAKEHOLDER Tmall Red Book RELATIONSHIPS JD.com Douyin (TikTok) Douyin Tencent (TikTok) Bilibili TAILOR-MADE PLAN FOR EACH KEY ACCOUNT | PLATFORM INNOVATION | BIG DATA PARTNERSHIP | JOINT BUSINESS PLAN EXAMPLE EXAMPLE EXAMPLE JD x La Mer x Por
Slide 12: Beauty Reimagined in China
BEAUTY Action Plan Priority #1 Action Plan Priority #2 Action Plan Priority #3 Action Plan Priority #4 REIMAGINED ACCELERATE CREATE BOOST FUEL SUSTAINABLE IN CHINA: BEST-IN-CLASS CONSUMER TRANSFORMATIVE INNOVATION CONSUMER-FACING INVESTMENTS GROWTH THROUGH BOLD EFFICIENCIES Building Distinctive COVE
Slide 13: China Innovation Center: Powering Innovation for China with Global Impact
CHINA INNOVATION CHINA INNOVATION CENTER (CIC) CENTER: POWERING INNOVATION FOR 12,000 m fully-equipped lab space 2 CHINA WITH ~30% of Global Innovation Sales in Fiscal 2027 from CIC GLOBAL IMPACT Led 60 New Product Launches with $700M gross sales in FY26 Average project lead-time from concept to mar
Slide 14: China Moves Opportunities from Insight to Shelf at Speed
CHINA MOVES OPPORTUNITIES FROM INSIGHT TO SHELF AT SPEED CHINA FOR CHINA CHINA FOR THE WORLD CLINIQUE CLINIQUE LA MER BALANCING CLINIQUE CX RHC CX PDRN DR.JART+ KX TREATMENT LOTION RE-NUTRIV OIL CITYBLOCK UV On Counter Date: On Counter Date: On Counter Date: On Counter Date: On Counter Date: On Coun
Slide 15: Beauty X: Partner with Leading Local Players to Accelerate Access to Expertise
BEAUTY X: PARTNER WITH LEADING LOCAL PLAYERS TO ACCELERATE ACCESS TO CUTTING-EDGE EXPERTISE BEAUTY X WHERE WE FOCUS Open innovation program competition Areas with greatest opportunity for transformation 2024 Launched in China Biotechnology start-ups attracted AI 1,000+ Consumer experiences 80% proof
Slide 16: Scaling Global Excellence with Local Relevance
SCALING GLOBAL EXCELLENCE WITH LOCAL RELEVANCE—A UNIQUE ELC ADVANTAGE IN CHINA GLOBAL GLOBAL FOR CHINA
Slide 17: Beauty Reimagined in China
BEAUTY Action Plan Priority #1 Action Plan Priority #2 Action Plan Priority #3 Action Plan Priority #4 REIMAGINED ACCELERATE CREATE BOOST FUEL SUSTAINABLE IN CHINA: BEST-IN-CLASS CONSUMER TRANSFORMATIVE INNOVATION CONSUMER-FACING INVESTMENTS GROWTH THROUGH BOLD EFFICIENCIES Building Distinctive COVE
Slide 18: 360 Brand Equity Building Driving Desirability Among Chinese Consumers
360 BRAND EQUITY BUILDING DRIVING DESIRABILITY AMONG CHINESE CONSUMERS E-COMMERCE THE PHYSICAL ADVERTISING SOCIAL SEEDING AS MEDIA EXPERIENCE AS MEDIA
Slide 19: PR Events, Outposts and City Takeovers Are Our Moving 3D Media
PR EVENTS, OUTPOSTS AND CITY TAKEOVERS ARE OUR MOVING 3D MEDIA
Slide 20: China Is a Global Pioneer of High-Touch Experiential Retail
CHINA IS A GLOBAL PIONEER OF HIGH-TOUCH EXPERIENTIAL RETAIL SKIN DIAGNOSTIC FOR INDULGING FACIAL IN-STORE SIGNATURE SERVICE PERSONALIZED SOLUTIONS EXPERIENCE ACTIVATIONS FROM EACH BRAND Clinique Skin Diagnostic La Mer SPA Every La Mer store has cabin service Jo Malone London Christmas Aveda Hair Sal
Slide 21: Beauty Reimagined in China
BEAUTY Action Plan Priority #1 Action Plan Priority #2 Action Plan Priority #3 Action Plan Priority #4 REIMAGINED ACCELERATE CREATE BOOST FUEL SUSTAINABLE IN CHINA: BEST-IN-CLASS CONSUMER TRANSFORMATIVE INNOVATION CONSUMER-FACING INVESTMENTS GROWTH THROUGH BOLD EFFICIENCIES Building Distinctive COVE
Slide 22: We Have Integrated AI to Supercharge Marketing Effectiveness and Efficiency
WE HAVE INTEGRATED AI TO SUPERCHARGE OUR MARKETING EFFECTIVENESS AND OPERATIONAL EFFICIENCY AI LIVESTREAM AI PAGE DESIGN AI GENERATED CONTENT AI STORE SMART BEAUTY ADVISORS
Slide 23: ELC China Has Established One Operating Model from 2012
ELC CHINA HAS ESTABLISHED ONE OPERATING MODEL FROM 2012 TO ENABLE GREATER SPEED, AGILITY AND EFFICIENCY VALUE CHAIN ONE TEAM STRATEGIC OUTSOURCING State-of-the-art Fulfillment Capabilities Consumer-led & Expert-enabled For Optimal Efficiency & Quality SHANGHAI CROSS-FUNCTIONAL FINANCE China’s outsou
Slide 24: China Is More Than a Growth Market: A Blueprint for ELC's Next Chapter
CHINA IS MORE THAN A GROWTH MARKET IT IS A BLUEPRINT FOR ELC’S NEXT CHAPTER